Nordstrom, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Nordstrom, Inc. is a fashion specialty retailer for the discerning and high-end buyer. They serve customers through Nordstrom.com and through their catalogs.

Note: Business Summary has been adapted from the Company's website.

Address: 1617 6th Ave Ste 700, Seattle, WA 98101-1707
Tel: (206) 628-2111
Tel: (888) 282-6060
Fax: (206) 628-1795
Website: shop.nordstrom.com/
General Email: invrelations@nordstrom.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1901

EMPLOYEE COUNT

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ANNUAL SALES

$14,757,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $14,757 $14,437 $13,506 2% 6%
Gross Profit $5,317 $5,269 $5,100 0% 3%
Operating Income $805 $1,101 $1,323 -26% -16%
Net Income $354 $600 $720 -41% -16%
Gross Margin 36% 36% 37%
Operating Income Margin 5% 7% 9%
Net Income Margin 2% 4% 5%
Cash and Cash Equivalents $1,007 $595 $827
Total Debt $2,774 $2,805 $3,131
Total Assets $7,858 $7,698 $9,245
Total Liabilitites $6,988 $6,827 $6,805
Stakeholder's Equity $870 $871 $2,440

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
40% = 2.4% x 1.9 x x 9.0 x

CORPORATE FAMILY [1]

COMPETITORS [60]

BRANDS OWNED [12]

INDUSTRY CODES

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KEY CONTACTS [92]

Tel: (206) 628-2111

Tel: (888) 282-6060

NAME/EMAIL TITLE BRANDS MORE INFO

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Co-President

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Co-President

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Co-President

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Chief Financial Officer

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Chief Information Officer

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CMO & EVP

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Chief Accounting Officer & SVP

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Chief Innovation Officer

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President, Nordstrom Direct & EVP

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Pres-HauteLook & Trunk Club

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President, Nordstrom Rack

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President, Nordstrom com

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Exec VP, Gen Mgr-Mdse Women's & Designer-Active Apparel & Lingeri

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Exec VP & Gen Mgr-Mdse-Shoe Div

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Exec VP & Gen Mgr-Mdse Men's & Kids

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EVP & General Manager, Merchandise

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EVP, Marketing

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SVP, Human Resources

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VP & Controller

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VP & Regional Manager, Southwest

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VP & Manager, Corporate Merchandise, Men's Division

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VP, Marketing

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VP-PR & Corp Affairs

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VP, Creative Projects

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VP, Marketing

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VP, Learning & Leadership

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Senior Director, Consumer Research

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Senior Director, Nordstrom Merchandising Group

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Art Director

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Creative Director, Digital

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Marketing Director

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Director, Contemporary Buying & Designer, Men's

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Director, Internal Communications

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Director, Diversity Affairs

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Director, Retention Lifecycle Management

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Director, Multi-Channel Creative Strategy

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Director, Human Resources

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Director, Customer Data

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Director, Diversity Affairs

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Director, Fashion Public Relations

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Director, Creative Strategy

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Senior Project Manager, Loyalty

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Brand Manager, Kidswear

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Brand Manager, Nordstrom Product Group & Active

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Brand Manager, Lingerie, Legwear & Home

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Project Manager, Service & Experience Team

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Program Manager, Online Marketing

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Senior Product Manager

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Marketing Manager, Brand Strategy

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Senior Product Manager, Advertising Technology

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Program Manager, Marketing Analytics

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Mgr & Auditor-Sls

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Manager, SEO

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Manager, Midwest Event Marketing

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Manager, Marketing Strategy

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Manager, MAC Cosmetics Assistant Counter

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Manager, Wellness Plan & Program

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Manager, Marketing Business Development

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Assistant Manager

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Senior Specialist, Social Media

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Senior Specialist, Media

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Senior Specialist, Media

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Senior Specialist, Continuous Improvement

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Specialist, Marketing Strategy

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Specialist, Talent Management

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Senior Analyst, Investor Relations

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Senior Analyst, Security

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Senior Analyst, Personalization Team

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Planner, Marketing

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Planner-Mktg-Brand Programs

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Designer-Men's & Buyer

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Planner, Marketing, New Store Growth, Nordstrom Rack

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Merchandiser, Site

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Merchandiser, E-Commerce, Men's Division

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Asst Buyer-Multi Channel

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Coordinator, Contributions

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Buyer-Men's Sportswear Modern & Performance

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Senior Marketing Manager

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Group Manager, Media

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Senior Marketing Manager, Young Customer, Kids & Baby

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Senior Marketing Manager

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Regional Specialist, Marketing

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Administrator, Store

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Associate, Sales

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Associate Buyer, Multi Channel, Women's Shoes, National

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Media Manager, Nordstrom Rack

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Senior Program Manager

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Buyer, Replenishment

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Buyer

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Regional Specialist, Marketing

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Assoc-Retail

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Buyer-Men's Shoes Updated Traditional & Modern-Natl

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AGENCY RELATIONSHIPS [10]

  AGENCY LOCATION PHONE EMPLOYEES  

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Santa Monica, CA

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New York, NY

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San Francisco, CA

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Chicago, IL

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New York, NY

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Santa Monica, CA

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Los Angeles, CA

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Seattle, WA

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Canada

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Canada

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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