Nordstrom, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 11/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Nordstrom, Inc. is a fashion specialty retailer for the discerning and high-end buyer. They serve customers through Nordstrom.com and through their catalogs.

Note: Business Summary has been adapted from the Company's website.

Address: 1617 6th Ave Ste 700, Seattle, WA 98101-1707
Tel: (206) 628-2111
Tel: (888) 282-6060
Fax: (206) 628-1795
Website: shop.nordstrom.com/
General Email: invrelations@nordstrom.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1901

EMPLOYEE COUNT

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ANNUAL SALES

$15,478,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended February.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2016 2018 CHANGE 2017 CHANGE  
Revenue $15,478 $14,757 $14,437 4% 2%
Gross Profit $5,588 $5,317 $5,269 5% 0%
Operating Income $926 $805 $1,101 15% -26%
Net Income $437 $354 $600 23% -41%
Gross Margin 36% 36% 36%
Operating Income Margin 5% 5% 7%
Net Income Margin 2% 2% 4%
Cash and Cash Equivalents $1,181 $1,007 $595
Total Debt $2,737 $2,774 $2,805
Total Assets $8,115 $7,858 $7,698
Total Liabilitites $7,138 $6,988 $6,827
Stakeholder's Equity $977 $870 $871

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
44% = 2.8% x 1.9 x x 8.3 x

CORPORATE FAMILY [1]

COMPETITORS [58]

BRANDS OWNED [12]

INDUSTRY CODES

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KEY CONTACTS [95]

Tel: (206) 628-2111

Tel: (888) 282-6060

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Co-President

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Co-President

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Chief Financial Officer

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Chief Marketing Officer

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Chief Accounting Officer & SVP

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Chief Innovation Officer

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Chief Digital Officer

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President, Nordstrom Direct & EVP

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EVP & General Manager, Merchandise, Shoe Division

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Exec VP, Gen Mgr-Mdsg-Women's, Kids & Designer Apparel

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EVP & General Manager, Merchandise, Men's & Kids

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EVP & General Manager, Merchandise

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SVP, Human Resources

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VP & Regional Manager, Southwest

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VP & Manager, Corporate Merchandise, Men's Division

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Vice President

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VP, Learning & Leadership

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VP, Retention & Loyalty

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Senior Director, Nordstrom Merchandising Group

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Art Director

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Creative Director, Digital

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Marketing Director

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Director, Contemporary Buying & Designer, Men's

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Director, CRM & Loyalty

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Director, Diversity Affairs

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Director, Customer Data

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Director, Product Management & Marketing

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Director, Diversity Affairs

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Director, Public Relations & Event Marketing, New York

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Director, Fashion Public Relations

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Director, Creative Strategy

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Director, Integrated Marketing

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Regional Manager, Loss Prevention

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Sr Mgr-Programmatic Digital Media-Video, Display & Paid Social

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Sr Mgr-Technical Program Mgmt

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Senior Project Manager, Loyalty

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Brand Manager, Kidswear

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Program Manager, Online Marketing

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Senior Product Manager

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Marketing Manager, Brand Strategy

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Program Manager, Security

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Product Manager

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Program Manager, Leadership, Immersion & Talent Management

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Manager, Social Media

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Mgr-Design House

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Mgr-Men's Store-New York

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Mgr-Lifecycle CRM Mktg

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Manager, Partnership Marketing

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Manager, Midwest Event Marketing

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Manager, Marketing Strategy

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Manager

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Mgr-Program Mgmt, Svc & Experience

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Sr Specialist-Online Adv-Programmatic Media

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Sr Specialist-Digital Mktg & Paid Media Strategy

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Senior Specialist, Media

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Specialist, East Coast Region Marketing

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Senior Analyst, Investor Relations

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Planner, Finance

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Merchandiser, E-Commerce, Men's Division

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Assistant Buyer

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Coordinator, Contributions

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Buyer-Men's Sportswear-Modern & Performance

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Group Manager, Media

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Senior Marketing Manager, Young Customer, Kids & Baby

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Assistant Merchandiser, Site

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Regional Specialist, Marketing

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Administrator, Store

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Senior Program Manager, Marketing Analytics

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Associate Buyer, Multichannel, Women's Shoes, National

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Senior Marketing Manager, Nordstrom Rack

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Buyer

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Buyer, Replenishment

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Buyer

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Associate, Retail

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Buyer, Men's Shoes, Updated Traditional & Modern, National

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AGENCY RELATIONSHIPS [10]

  AGENCY LOCATION EMPLOYEES  

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Dallas, TX

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

November 13, 2018

Nordstrom Rack no longer headed to Bayshore Town Center

Nordstrom no longer plans to open a Nordstrom Rack store at Bayshore Town Center. The Seattle-based retailer announced in the summer of 2017 that it would open a second location in the region for its Nordstrom Rack format this fall at the Glendale...

November 12, 2018

Breach at Nordstrom exposed employee data

SEATTLE — Seattle-based retailer Nordstrom is notifying employees of an information-security breach that exposed their names, Social Security numbers, dates of birth, checking account and routing numbers, salaries and more. Employees across...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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