Nokia Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 12/7/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Nokia Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. The company's technological and design innovations have made its brand one of the most recognized in the world.

Note: Business Summary has been adapted from the Company's website.

Address: Karaportti 3, FI-02610, Espoo, Finland
Tel: (358) 10 44 88 000
Fax: (358) 10 44 81 002
Website: www.nokia.com
General Email: press.office@nokia.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1865

EMPLOYEE COUNT

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ANNUAL SALES

$13,578,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $27,795 $24,935 $13,644 11% 82%
Gross Profit $10,974 $8,991 $6,080 22% 47%
Operating Income $19 $-1,160 $1,843 -101% -162%
Net Income $-1,751 $-978 $2,681 79% -136%
Gross Margin 39% 36% 44%
Operating Income Margin 0% -4% 13%
Net Income Margin -6% -3% 19%
Cash and Cash Equivalents $8,849 $7,908 $7,599
Total Debt $3,828 $4,047 $2,078
Total Assets $49,262 $47,359 $22,732
Total Liabilitites $29,883 $26,165 $11,323
Stakeholder's Equity $19,379 $21,194 $11,409

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-9% = -6.3% x 0.6 x x 2.5 x

CORPORATE FAMILY [5]

COMPETITORS [51]

BRANDS OWNED [47]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [27]

Tel: (358) 10 44 88 000

NAME/EMAIL TITLE MORE INFO

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President & CEO

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Co-Pres-IP & Optical Networks Bus Grp

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Co-Pres-IP & Optical Networks

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CFO & EVP

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Chief Marketing Officer

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CTO & President, Nokia Bell Labs

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CTO & Head-R&D Foundation-Mobile Networks

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Chief Strategy Officer

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President, Global Services

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President, Applications & Analytics Business Group, Americas

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President, Mobile Networks Business Group

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Gen Counsel-Mobile Networks & Svcs & VP

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VP & Head-Mktg-Digital Health

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Head, Global Enterprise Verticals

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Head-Optics-India

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Head-Asia Pacific & Japan

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Senior Manager, Research

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Group COO

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AGENCY RELATIONSHIPS [41]

  AGENCY LOCATION EMPLOYEES  

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

December 11, 2018

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December 10, 2018

Nokia 8.1 launched in India: Price, specifications, features

India, Dec. 10 -- HMD Global on Monday launched its latest smartphone, Nokia 8.1, in India.?The new phone is a global version of Nokia X7 which launched in China earlier this year. Priced at Rs 26,999, Nokia 8.1 will be available in India from...

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