Nissan North America, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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Nissan North America, Inc.

Automotive & Transport

This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Nissan North America, Inc. is a car manufacturing and marketing company. They specialize in Automotive Styling, Design, Engineering, Manufacturing and Distribution, Sales and Marketing, Consumer and Corporate Financing,

Note: Business Summary has been adapted from the Company's website.

Address: One Nissan Way, Franklin, TN 37067
Tel: (615) 725-1000
Fax: (615) 967-3343
Website: www.nissanusa.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1960

EMPLOYEES

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [5]

BRANDS OWNED [15]

INDUSTRY CODES

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KEY CONTACTS [87]

Tel: (615) 725-1000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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SVP, Administration & Finance

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SVP, Manufacturing, Purchasing & Supply Chain Management, Americas

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SVP, Sales, Marketing & Operations

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Regional Vice President, Nissan Northeast

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Regional Vice President

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Division VP & General Manager, Trucks & Light Commercial Vehicles

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VP, Corporate Communications, North America

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VP, Product Planning

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VP, Southeast Region

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VP, Dealer Network Development

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VP, Information Systems

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VP, Market Intelligence, Brand & Business Transformation

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VP-Strategy & Digital Acceleration

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VP, Communications Operations, Global

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VP, Western Region

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VP-Legal, Govt Affairs, HR, Corp & External Affairs

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VP, Marketing Communications & Media

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VP, Purchasing

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VP, Sales, US

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General Manager, Product Planning & Strategy

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Gen Mgr-Global LCV M&S

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Gen Mgr-Brand Engagement-Global

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Senior Director, Parts Quality Engineering, North America

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Program Dir-SUV

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Director & Senior Manager, Marketing

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Director, Product Communications

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Director, Group Communications

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Director, Product Planning

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Director, Dealer Network Strategy

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Director, Aftersales, US

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Director, Marketing, Sedans, Sports Cars & NISMO

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Director, Product Planning

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Director & Senior Marketing Manager, Electric Vehicles

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Director, Engineering

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Dir-Finished Vehicle Logistics

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Director, EV, oPD & US4R

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Director, National Sales Planning, Nissan Division

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Senior Manager

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Senior Manager, Interactive Marketing

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Senior Manager, Brand Strategy & Marketing Analytics

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Sr Mgr-Digital Assets & Virtual Garage

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Senior Manager, NNA Dealer Network Development

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Senior Manager, Regional Sales & Marketing, Nissan Northwest

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Sr Mgr-Reg Ops

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Senior Manager, Aftersales

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Senior Manager, Contests & Incentives

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Senior Manager, Social Media Marketing

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Sr Mgr-Mktg Comm Strategy & Comm Integration-Global

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Senior Manager, Capacity Management & Supplier Risk Management Team

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Senior Manager, Product Communications, Nissan Division

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Senior Manager

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Senior Manager, Media

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Senior Manager, Brand Marketing & Dealer Communications

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Project Manager, Global Digital Marketing, Virtual Garage, Digital Assets

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Marketing Manager

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Product Manager

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Marketing Communications Manager

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Marketing Manager, Vehicle Connected Services

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Marketing Communications Manager

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Manager, Nissan Brand Communications & New Product Launch

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Manager, Dealer Operations

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Manager, Media

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Manager, Aftersales Digital Marketing

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Manager, Purchasing

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Manager, Interactive Marketing, Retail Operations

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Manager, Retail Facilities, Corporate Image & Branding

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Manager, Interactive Marketing

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Manager, Social Media Marketing

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Manager, National Media Strategy & Planning, Infiniti

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Manager, Fixed Operations

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Manager, Technology & Motorsports Communications

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Senior Specialist, EV & Technology Communications

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Senior Planner, Sales & Marketing Analytics

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Senior Planner

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Sr Planner-Advanced Product Plng

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Senior Planner, Regional Contests & Incentives

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Specialist, Truck, SUV & CUV Communications, Nissan Motor

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Sr Planner-Media Plng & Strategy

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Strategist, Marketing Operations, Pricing SUVs, CUVs, Trucks & LCVs

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Senior Planner, Product & Product Planning

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Analyst, Business

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Planner, Advanced Planning

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Regional General Manager

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Area General Manager, Infiniti Division

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AGENCY RELATIONSHIPS [21]

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Argentina

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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