NIKE, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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ACCESS NIKE, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

NIKE, Inc. is a designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. The company designs, markets and distributes athletic footwear, apparel and accessories.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Bowerman Dr, Beaverton, OR 97005-6453
Tel: (503) 671-6453
Fax: (503) 671-6300
Website: https://www.nike.com/ca/en_gb
General Email: corp.comm@nike.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1964

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended May.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $32,376 $30,601 $27,799 5% 10%
Gross Profit $14,971 $14,067 $12,446 6% 13%
Operating Income $4,502 $4,175 $3,680 7% 13%
Net Income $3,760 $3,273 $2,693 14% 21%
Gross Margin 46% 45% 44%
Operating Income Margin 13% 13% 13%
Net Income Margin 11% 10% 9%
Cash and Cash Equivalents $3,138 $3,852 $2,220
Total Debt $2,055 $1,260 $1,373
Total Assets $21,396 $21,597 $18,594
Total Liabilitites $9,138 $8,890 $7,770
Stakeholder's Equity $12,258 $12,707 $10,824

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
30% = 11.6% x 1.5 x x 1.7 x

CORPORATE FAMILY [4]

COMPETITORS [10]

BRANDS OWNED [81]

INDUSTRY CODES

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KEY CONTACTS [358]

Tel: (503) 671-6453

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 20, 2018

Dan Harbison Senior Director, Digital, Jordan, Global

Snapchat teams up with Nike for limited edition sneaker launch

Nike teamed up with Snapchat over the weekend of the NBA’s All Stars tournament to sell a limited edition pair of sneakers through the social media app. Guests attending a special Nike concert in Los Angeles were prompted to use Snapchat to...

February 19, 2018

Under Armour and Nike are stealing a page out of Adidas' playbook — and it's a brilliant move (NKE, UAA, ADIDAS)

Nike and Under Armour are releasing next-generation, foam-soled running shoes mere weeks apart in February. Adidas released its own foam-soled running shoes platform, Boost, five years ago. Boost has fueled a monster period of growth in North...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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