NIKE, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

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"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/11/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS NIKE, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

NIKE, Inc. is a designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. The company designs, markets and distributes athletic footwear, apparel and accessories.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Bowerman Dr, Beaverton, OR 97005-6453
Tel: (503) 671-6453
Fax: (503) 671-6300
Website: https://www.nike.com/ca/en_gb
General Email: corp.comm@nike.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1964

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended May.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $34,350 $32,376 $30,601 6% 5%
Gross Profit $15,312 $14,971 $14,067 2% 6%
Operating Income $4,749 $4,502 $4,175 5% 7%
Net Income $4,240 $3,760 $3,273 12% 14%
Gross Margin 44% 46% 45%
Operating Income Margin 13% 13% 13%
Net Income Margin 12% 11% 10%
Cash and Cash Equivalents $3,808 $3,138 $3,852
Total Debt $3,802 $2,038 $1,260
Total Assets $23,259 $21,379 $21,597
Total Liabilitites $10,852 $9,121 $8,890
Stakeholder's Equity $12,407 $12,258 $12,707

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
34% = 12.3% x 1.5 x x 1.9 x

CORPORATE FAMILY [4]

COMPETITORS [10]

BRANDS OWNED [4]

INDUSTRY CODES

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KEY CONTACTS [346]

Tel: (503) 671-6453

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 15, 2018

Simone Biles claps back at new USA Gymnastics leader over Nike tweet

(CNN) Mary Bono had been at the helm of USA Gymnastics for only a day when she drew the ire of the sport's brightest star. The former congresswoman from California was appointed as interim president and CEO of the sport's beleaguered governing body...

October 14, 2018

Runner With Cerebral Palsy Makes History After Signing With Nike

A runner with cerebral palsy has made this history this week after Nike signed him up for a three-year running contract. Twenty-year-old Justin Gallegos, who attends University of Oregon, was surprised by John Douglass, Nike's insight director, who...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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