New York Life Insurance Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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New York Life Insurance Company

Financial Services

This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

New York Life Insurance is a mutual life insurance company. The company maintains operations in several markets.

Note: Business Summary has been adapted from the Company's website.

Address: 51 Madison Ave, New York, NY 10010
Tel: (212) 576-7000
Tel: (800) 692-3086
Fax: (212) 576-8145
Website: www.newyorklife.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1845

EMPLOYEES

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [0]

COMPETITORS [67]

BRANDS OWNED [6]

INDUSTRY CODES

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KEY CONTACTS [105]

Tel: (212) 576-7000

Tel: (800) 692-3086

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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President

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Managing Partner

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Managing Partner

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Managing Partner

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Partner

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Chief Financial Officer

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COO & VP

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CMO & Chief Communications Officer, Long-Term Care Insurance

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Chief Legal Officer, General Counsel & EVP

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CTO & SVP

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Chief Investment Officer

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Chief Human Resources Officer & SVP

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Chief Diversity Officer & VP

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President, New York Life Foundation & VP, Corporate Responsibility

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President, Investments Group

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COO, West Central Zone

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EVP, Government Affairs

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Sr VP & Head-Retail Annuities

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SVP, Service Experience

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Senior Vice President

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SVP, Life Insurance & Long-Term Care

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SVP & Chief Counsel, Insurance

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Senior Vice President

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SVP, Insurance & Agency Group Communications

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Senior Vice President

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Managing Director, Retail Annuities Marketing

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Managing Director, Digital Marketing, Branding & Advertising

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VP & Head, LTC Business

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Corporate VP & Head, Financial Planning

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Corporate VP & Head, Employee Communications

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Corporate VP & Manager, Market, Women's Market & LGBT Market

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Corporate VP & Specialist, Portfolio

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Corporate VP & Actuary

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VP & Deputy General Counsel

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Corporate VP

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VP, Branding & Advertising

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Corporate VP, Web Strategy, NYL Direct

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Corporate VP, Events

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Corporate VP, Advanced Markets Network

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Corporate VP, Brand Strategy & Experience

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VP, Target Markets, Target Recruiting & Agency Department

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Corp VP-Strategy & Bus

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Vice President

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Corporate VP, Business Architecture

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Corporate VP, Digital Projects

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Vice President

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Corporate VP

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Corporate VP, Agency Field Marketing

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Corporate VP, Digital Marketing

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VP, Digital Marketing

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VP, Market Research & Insights

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VP, Corporate Communications

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Corporate VP, Events

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Corporate VP, Social Media

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Corporate VP, Marketing & New Business Development

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Corporate VP, Underwriting Strategy

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Vice President

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VP, Corporate Strategy

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Vice President

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Corporate VP, Enterprise Technology

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Corporate VP, Digital Strategy

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Corporate VP

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Corporate VP, Marketing Strategy

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Corporate VP, Internet Marketing Strategy & Planning

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Corporate VP, Events

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Corporate VP, Marketing

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Corporate VP, Product Marketing

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Vice President

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Vice President

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Corporate VP

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Corporate VP

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Corporate VP, Customer Marketing & CRM

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Corporate VP, Public Relations

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Corporate VP, Web Strategy & Development

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Corporate VP, Marketing, Prospecting & Development

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Corporate VP, Software Development

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Corporate VP, Internet Strategy

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Corp VP-Brand Mktg

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VP, Insurance Operations

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VP, Marketing Analytics

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Corporate VP, Digital Employee Experience

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Corporate VP, Public Relations

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Head, Value Add Marketing & Director

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Head, Life Service Operations

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Head, Corporate Communications

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Head, In Force Service & Operations

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Head-Consumer Experience Design

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Head, Life Competitive Intelligence

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Head, External Communications

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Director, Digital Marketing, Branding & Advertising

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Director, Social Media

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Director, Investment & Product Marketing

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Director, Operations

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Manager, Sales Development

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Mgr-Creative Strategy & Dev

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Manager, Marketing & Recruiting, New York Life Latino

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Manager, Broad Market Customer Programs Channel

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Assoc Mgr-Sls Dev

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Senior Specialist, Social Media Marketing

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Senior Copywriter

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Strategist, Communications

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Senior Associate Manager, Email Marketing

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Senior Associate, Quality Analytics

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Senior Associate, Media & Sponsorships

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AGENCY RELATIONSHIPS

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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New York, NY

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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