Netflix, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/19/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Netflix, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Netflix, Inc. is an internet subscription service for enjoying movies and TV programs. Their members can instantly watch movies and TV programs streamed over the internet to PCs, Macs, TVs and various gaming and smart devices.

Note: Business Summary has been adapted from the Company's website.

Address: 100 Winchester Circle, Los Gatos, CA 95032
Tel: (408) 540-3700
Tel: (888) 638-3549
Fax: (408) 540-3737
Website: www.netflix.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1997

EMPLOYEE COUNT

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ANNUAL SALES

$11,692,713,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $11,692 $8,830 $6,779 32% 30%
Gross Profit $4,033 $2,800 $2,188 44% 27%
Operating Income $838 $379 $305 121% 24%
Net Income $558 $186 $122 200% 52%
Gross Margin 34% 31% 32%
Operating Income Margin 7% 4% 4%
Net Income Margin 4% 2% 1%
Cash and Cash Equivalents $2,822 $1,467 $1,809
Total Debt $6,499 $3,364 $2,371
Total Assets $19,012 $13,586 $10,202
Total Liabilitites $15,430 $10,906 $7,979
Stakeholder's Equity $3,581 $2,679 $2,223

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
15% = 4.8% x 0.6 x x 5.3 x

CORPORATE FAMILY [0]

COMPETITORS [13]

BRANDS OWNED [1]

INDUSTRY CODES

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 23, 2018

David Wells Chief Financial Officer

Netflix Chief Financial Officer to Present at the Morgan Stanley Technology, Media & Telecom Conference

LOS GATOS, Calif., Feb. 23, 2018 /PRNewswire/ -- Netflix, Inc. (Nasdaq: NFLX) announced today that David Wells, Chief Financial Officer, will present at the Morgan Stanley Technology, Media & Telecom Conference on Tuesday, February 27, 2018. Mr....

February 22, 2018

Ted Sarandos Chief Content Officer

Netflix's Latest Talent Coup Is Evidence of Its Strength

In terms of attracting talent, Netflix seems to have the upper hand on Disney and Fox. Earlier this month, Netflix ( NASDAQ:NFLX ) announced yet another marquee hire, recruiting television creator Ryan Murphy to a $300 million, five-year deal. That...

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