Nest Labs Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 3/5/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Nest's mission is to create a home that's thoughtful: one that takes care of itself and the people inside it. The company focuses on simple, beautiful and delightful hardware, software and services. Their Learning Thermostat and Energy Services keep you comfortable and address home energy consumption. The Nest Protect smoke and carbon monoxide alarm helps keep you safe and Nest Safety Rewards lets you save money through participating home insurance providers, while Nest Cam keeps an eye on what matters most in your home. Their products are sold in the U.S., U.K., Canada, France, Belgium, Ireland and the Netherlands and are installed in more than 190 countries.

Note: Business Summary has been adapted from the Company's website.

Address: 3400 HIllview Ave, Palo Alto, CA 94304
Tel: (855) 469-6378
Website: https://nest.com/

EMAIL PROFILE

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STATISTICS

FOUNDED

2010

EMPLOYEE COUNT

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CORPORATE FAMILY [4]

INDUSTRY CODES

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KEY CONTACTS

Tel: (855) 469-6378

NAME/EMAIL TITLE MORE INFO

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Head-Adv & Engagement

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Communications Manager

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Manager, Channel Marketing, Americas

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Counsel, Legal, Nest & Google

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AGENCY RELATIONSHIPS

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San Francisco, CA

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

COMPANY NEWS

March 18, 2019

The Smart Thermostat Market to 2024: Worldwide Growth Opportunity and Challenge Assessment

World News: . [Research and Markets via Globe Newswire via SPi World News] Dublin, March 18, 2019 (GLOBE NEWSWIRE) -- The report has been added to offering.The report predicts the global smart thermostat market to grow at a healthy CAGR over the...

March 16, 2019

Regulatory update: California Public Utilities Commission;Nest Labs, Inc , has submitted (A1811005) Motion filed by Nest Labs, Inc. on 03/13/2019 Conf# 132040 (Certificate Of Service).

Sacramento: California Public Utilities Commission has issued the following document ( Motion ): CERTIFICATE OF SERVICE I hereby certify that I have this day served a copy of the Motion for Party Status of Nest Labs, Inc. on all parties of record in...

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Sandra Rojas - VP, Marketing

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