Nestle USA, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/24/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Nestle is a nutrition, health and wellness company. Their products are baby foods, bottled water, cereals, chocolate & confectionery, coffee, culinary, chilled and frozen food, dairy, drinks, food service, healthcare nutrition, ice cream, pet care, sports nutrition, weight management. The company's mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.

Note: Business Summary has been adapted from the Company's website.

Address: 800 N Brand Blvd, Glendale, CA 91203-1245
Tel: (818) 549-6000
Tel: (800) 225-2270
Fax: (818) 549-6952
Website: www.nestleusa.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1899

EMPLOYEES

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [20]

COMPETITORS [5]

BRANDS OWNED [155]

INDUSTRY CODES

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KEY CONTACTS [146]

Tel: (818) 549-6000

Tel: (800) 225-2270

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Chief Marketing Officer

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CTO, EVP & Head, Innovation, Technology, Research & Development

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President & CEO, Gerber Products Company

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President & CEO, Wyeth Nutrition

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President, Corporate Affairs

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President, Pizza & Snacking Division

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Pres-Nestle Foods Div

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VP, Marketing & Head, Digital & eBus

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VP & General Manager, Baking Division

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VP, Finance, Nestle Health Science, North America

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VP, Finance

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VP, B2C Commercial, Nespresso USA

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VP, Marketing, Nestle Dreyer's Ice Cream

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VP, Foods, Global

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VP, Marketing, Nestle Infant Nutrition

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Head, Creative

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Head, Communications, Nestle Confections & Snacks

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Head, Digital Innovation & Marketing, Global

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Head, Internal Communications

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Head, Sales

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Head, Strategic & Business Planning, Pizza & Snacking Division

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Head-Brands-Domestic-Intl

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Head, Business Planning & Strategy

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Head-Sls Team-Kroger Acct

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Head, Data & Analytics

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Marketing Director

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Marketing Director, Snacks Portfolio

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Marketing Director

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Marketing Director, Lean Cuisine

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Marketing Director

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Marketing Director

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Marketing Director, Dreyer's Grand Ice Cream

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Marketing Director, Chocolate Portfolio & New Business Development

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Director, Communications, Nestle Nutrition

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Dir-Digital Mktg & E-commerce Ops

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Director, Engineering

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Director, Media Advertising & Marketing

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Director, Shopper Marketing, Nestle Sales Division

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Director, Marketing Research

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Director, Commercial Operations & Communications

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Director, Brand Building Communications & Multicultural Strategic

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Director, Innovation

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Director, Innovation & Marketing Strategy

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Director, Marketing & Innovation, Dreyer's & Edy's Brand

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Director, B2B & Supply Chain Technology

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Assoc Dir-Mktg-BOOST

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Senior Manager, Package Design

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Sr Brand Mgr-Gerber Snacks

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Senior Brand Manager, DiGiorno

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Senior Brand Manager, Innovation

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Senior Brand Manager

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Sr Brand Mgr-Gerber

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Brand Manager, Skinny Cow & Drumstick & Nestle Snacks

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Brand Manager, SweeTARTS

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Brand Manager, Foundry Foods Inc

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Brand Manager, Advertising & Media

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Brand Manager, Outshine

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Brand Manager, Jack's & Growth Channels

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Brand Manager, Dreyer's & Edy's

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Brand Manager

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Brand Manager, Innovation, PT

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Brand Mgr-Dreyer's Grand Ice Cream Inc

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Brand Manager

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Brand Manager, Gerber

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Brand Manager, Dreyer's & Edy's

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Project Manager, Learning & Organizational Development

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Marketing Manager, NESCAFE

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Marketing Manager

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Marketing Manager, NESCAFE

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Marketing Manager, Digiorno

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Marketing Manager, Communications, Coffeemate

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Marketing Manager, NESCAFE

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Marketing Manager

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Marketing Manager, Butterfinger

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Marketing Manager, Buitoni USA

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Marketing Manager

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Marketing Manager

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Marketing Manager, NESTLE CRUNCH & 100 GRAND

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Communications Manager

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Marketing Manager

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Manager, Media & Advertising

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Manager, Brand Strategy

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Manager, Consumer & Marketplace Insights

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Manager, Supplier Diversity, North America

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Manager, Consumer Marketing, OPTIFAST, Nestle Health Science

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Mgr-Promos & Mktg Bus Ops

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Manager, Innovation

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Manager, Category Development

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Manager, Category Promotion, Nestle Pizza Division

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Manager, Digital Marketing

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Mgr-Branded Mdse & Design

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Manager, Advertising & Media

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Manager, E-Commerce Channel & Shopper Development

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Manager, Merchandise

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Manager, Shopper Marketing

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Manager, Workforce Diversity & Inclusion

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Manager, Marketing Procurement Team

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Manager, Digital Engagement

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Manager, Communications, Marketing

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Manager, Digital Marketing Innovation

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Manager, Shopper Marketing & E-Commerce, Walmart

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Manager, Innovation Partnerships

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Manager, Experiential Marketing

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Manager, Purchasing

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Manager, Innovation & Renovation, Nestle Dreyer's Ice Cream

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Manager, Marketing Intelligence

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Manager, Nestle Continuous

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Manager, Innovation, Haagen-Dazs & Dreyer's/Edy's Ice Cream

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Manager, Package Design

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Manager, Brand Finance, Dreyer's & Haagen-Dazs

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Associate Brand Manager, Dreyer's & Edy's

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Associate Brand Manager, Haagen-Dazs

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Assoc Brand Mgr-Nestle La Lechera

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Associate Brand Manager, Dreyer's & Edy's Ice Cream

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Assoc Mgr-Brand & Mktg

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Associate Brand Manager, California Pizza Kitchen Frozen

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Associate Brand Manager

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Associate Brand Manager, Dreyer's & Edy's & Drumstick

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Associate Brand Manager, Haagen-Dazs

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Assoc Brand Mgr-Jack's & Strategic Growth Channels

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Assoc Brand Mgr-Confections & Snacks

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Associate Brand Manager

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Assoc Brand Mgr-Butterfinger

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Specialist, Shopper Marketing, Category & Shopper

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Specialist, Marketing, Commercial Print, Merchandising & Premiums

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Account Executive

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Specialist, Digital & Media

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Analyst, Brand Finance

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Recruiter

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Senior Marketing Manager, Multicultural COE

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Associate, Marketing & Digital Communications, Chocolate Brands

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Associate, Marketing, Halloween & Christmas Season

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Project Head, Digital

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Associate Marketing Manager, Hot Pockets

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Regional Head, Business & Consumer Care

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Regional Head, Business, Medical Nutrition North America, Nestle Health Scienc

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Division VP, Category & Shopper

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Associate, Marketing Communications

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Associate Marketing Manager, Hot Pockets

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Associate, Media Planning & Buying

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Associate, Promotions

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Senior Marketing Manager, Media

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Category Account Manager

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Sr Mktg Mgr-Chocolate Confections

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Senior Partner, Talent Acquisition

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AGENCY RELATIONSHIPS [37]

  AGENCY LOCATION PHONE EMPLOYEES  

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ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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