Nestle USA, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/17/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Nestle is a nutrition, health and wellness company. Their products are baby foods, bottled water, cereals, chocolate & confectionery, coffee, culinary, chilled and frozen food, dairy, drinks, food service, healthcare nutrition, ice cream, pet care, sports nutrition, weight management. The company's mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Coffee-Mate, Digiorno, Haagen-Dazs

Address: 800 N Brand Blvd, Glendale, CA 91203-1245
Tel: (818) 549-6000
Tel: (800) 225-2270
Fax: (818) 549-6952
Website: www.nestleusa.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1899

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [20]

COMPETITORS [5]

BRANDS OWNED [156]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [137]

Tel: (818) 549-6000

Tel: (800) 225-2270

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Chief Marketing Officer

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CTO-Switzerland & Exec VP

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President & CEO, Gerber Products Company

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President & CEO, Wyeth Nutrition

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President, Corporate Affairs

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President, Beverage Division

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President, Nestle Foods Division

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CEO-Zone-Americas

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VP & Head, Digital Innovation & Marketing, Global

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VP, Marketing & Head, Digital & eBus

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VP, Finance, Nestle Health Science, North America

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VP, Marketing

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VP-Comm & Corp Affairs-Mexico

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VP-Integrated Consumer Comm & CMI-Gerber US

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VP, B2C Commercial, Nespresso USA

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VP, Marketing, Nestle Dreyer's Ice Cream

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VP, Foods, Global

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Head, Design Team

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Head, Communications, Nestle Confections & Snacks

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Head-Programmatic, Digital Media Team, Sls & eBus Unit

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Head-Digital & Social Media Analytics-Nestle Nespresso

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Head, Corporate Communications

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Head-Bus Plng & Strategy-Nestle USA Prepared Foods Company

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Head, Snacking Innovation & Strategy

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Marketing Director

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Marketing Director, Snacks Portfolio, Nestle Dreyer's Ice Cream

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Sales Director

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Marketing Director, Lean Cuisine

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Marketing Director

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Marketing Director, Coffee-Mate

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Marketing Director

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Marketing Director, Shopper COE

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Marketing Director, Dreyer's Grand Ice Cream

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Marketing Director, Chocolate Portfolio & New Business Development

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Director, Communications, Nestle Nutrition

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Dir-Brand Design & Design

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Director, Engineering

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Director, Marketing Communications

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Director, Customer & Channel Sales Development

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Director, Marketing Research

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Director, Commercial Operations & Communications

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Director, Business Acceleration & Digital

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Director, New Business Ventures

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Director, Marketing & Innovation Food, Global

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Director, Marketing & Innovation, Dreyer's & Edy's Brand

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Director, B2B & Supply Chain Technology

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Assoc Dir-Gerber Innovation

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Assoc Dir-Gerber

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Assoc Dir-Media, PR & Internal Comm

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Senior Brand Manager, Innovation, Nestle Dreyer's Ice Cream

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Senior Brand Manager

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Senior Brand Manager, DiGiorno

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Senior Manager

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Senior Manager, Communications & Brand Strategy, Beverages, Ice Cream & International

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Account Manager, Category, eBus

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Finance Manager

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Brand Mgr-Healthy Snacking & Permissible Indulgence Portfolio

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Brand Manager, Foundry Foods Inc

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Brand Mgr-Adv & Media-Nestle Nespresso

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Brand Manager, Haagen-Dazs

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Brand Manager, Jack's & Growth Channels

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Brand Mgr-Nestle Nespresso

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Brand Manager, Innovation, PT

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Brand Manager

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Brand Manager

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Brand Manager, Drumstick & All Family Snacks

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Brand Manager, Dreyer's & Edy's

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Project Manager, PT Nestle Indonesia

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Project Manager, Learning & Organizational Development

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Marketing Manager

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Marketing Manager, NESCAFE

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Marketing Manager

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Mktg Mgr-Ice Cream Div

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Marketing Manager, Butterfinger

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Marketing Manager, Shopper Strategy

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Marketing Manager, Buitoni USA

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Marketing Manager

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Marketing Manager

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Marketing Manager

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Marketing Manager, NESTLE CRUNCH & 100 GRAND

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Manager, Media & Advertising

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Manager, Consumer & Marketplace Insights

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Manager, Supplier Diversity & Development, North America Procurement

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Manager, Category Promotion, Nestle Pizza Division

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Manager, Digital Marketing

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Manager, Branded Merchandise & Design

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Manager, Merchandise

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Manager, Marketing Procurement Team

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Manager, Communications, Marketing

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Manager, Innovation Partnerships

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Manager, Innovation & Renovation, Nestle Dreyer's Ice Cream

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Manager, Marketing Intelligence

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Manager, Nestle Continuous

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Manager, Package Design

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Mgr-Mktg Innovation-Nestle Toll House

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Manager

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Associate Brand Manager, Nestle La Lechera

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Assoc Brand Mgr-Hot Pockets

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Associate Brand Manager

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Assoc Brand Mgr-Nestle Toll House

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Assoc Mgr-Digital-Nestle Nespresso SA

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Associate Brand Manager

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Associate Brand Manager, Butterfinger

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Account Supervisor, Casanova Pendrill

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Specialist-Mktg & Coord-Comml Print, Mdsg & Premiums

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Strategist-Shopper Mktg & Mktg

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Strategist-Mktg & Experiential Mktg

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Acct Exec-Nestle Purina North America

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Analyst, Marketing

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Senior Marketing Manager, Multicultural COE

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Associate, Marketing

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Sr Assoc Brand Mgr-Incubation, Innovation & Strategic Channels

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Sr Mktg Mgr-SweeTARTS

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Senior Associate Brand Manager, Communications, US Chocolate Brands

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Associate Marketing Director, BOOST

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Associate, Marketing

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Associate, Marketing, Halloween & Christmas Season

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Project Head, Digital

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Associate Marketing Manager, Hot Pockets

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Category Head-Frozen & Chilled Foods-US

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Associate, Marketing

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Exec Officer-Bus-Nestle Health Science-US

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Key Acct Mgr-Walmart ECommerce

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Team Head, Sales, Kroger Account

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Associate, Media Planning & Buying

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Associate, Promotions

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Senior Marketing Manager, Chocolate Confections

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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August 19, 2018

Nestle commits to donating 1.6 million more bottles

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