National Railroad Passenger Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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National Railroad Passenger Corporation

Travel, Leisure, Real Estate

This profile last updated 11/29/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The National Railroad Passenger Corporation, Amtrak, is a corporation striving to deliver a high quality, safe, on-time rail passenger service that exceeds customer expectations. As an intercity passenger rail operator, Amtrak connects America in safer, greener and healthier ways.

Note: Business Summary has been adapted from the Company's website.

Address: 60 Massachusetts Ave NE, Washington, DC 20002-4285
Tel: (202) 906-3000
Tel: (800) USA-RAIL
Fax: (202) 906-4804
Website: https://www.amtrak.com/home
General Email: mediarelations@amtrak.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1971

EMPLOYEE COUNT

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ANNUAL SALES

$2,513,384,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [0]

COMPETITORS [8]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [23]

Tel: (202) 906-3000

Tel: (800) USA-RAIL

NAME/EMAIL TITLE BRANDS MORE INFO

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Vice Chairman

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President & CEO

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CMO & EVP

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Chief Commercial Officer

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Chief Safety Officer & Exec VP

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Chairman, Amtrak

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General Counsel, Corporate Secretary & EVP

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EVP, Administration

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VP-Long Distance Bus Line

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VP, Marketing

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Vice President

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Asst VP-Network Support

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Sr Dir-Natl Adv & Mktg Programs

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Senior Director, Information Technology

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Senior Director, Amtrak Guest Rewards

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Director, Branding & Promotions

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Dir-Media Rels & Bus Comm

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Director, Internal Communications

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Manager, Public Relations

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Mgr-Sls & Mktg-NYC East

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Chief-Bus Ops

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Chief-Bus Dev, Sls, Mktg & Customer Experience

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Sr Officer-Northeast Corridor Adv & Promo

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AGENCY RELATIONSHIPS

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New York, NY

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New York, NY

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Minneapolis, MN

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New York, NY

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

December 06, 2018

Jason Abrams Manager, Public Relations

Amtrak, keep the mod flipboard sign. It’s part of your heritage. | Inga Saffron

No one who rides Amtrak has to be told that a lot of the railroad’s infrastructure is very, very old. The tracks go back to the days of the Pennsylvania and New York Central railroads, both founded in the 19th century. Most of Amtrak’s...

December 03, 2018

Tim Griffin CMO & EVP

Amtrak Launches #AmtrakTakeMeThere Social Media Residency Program

Amtrak has created #AmtrakTakeMeThere, a new social media residency program that showcases the diversity of Amtrak passengers and their unique train travel experiences. Instead of experiencing these stories on social media from the viewpoint of a...

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Sandra Rojas - VP, Marketing

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