National Basketball Association
This profile last updated 2/16/18. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
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The National Basketball Association, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. League games reach more than 200 countries and territories in more than 40 languages. League merchandise is sold in more than 100,000 stores in over 100 countries on six continents.
Note: Business Summary has been adapted from the Company's website.
TOTAL ANNUAL AD SPEND ?
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AGENCY RELATIONSHIPS 
|New York, NY|
|New York, NY|
|Los Angeles, CA|
|New York, NY|
|CATEGORY||Q4 2015||Q3 2015||Q2 2015||Q1 2015||CY 2015||CY 2014||CY 2013||%GROWTH|
|US Online Video||9,858,378||138,789||1,036,768||125,418||11,159,353||-||-||N/A|
|US Internet - Display||7,414,964||2,921,357||12,193,304||10,865,774||33,395,399||86,482,041||76,847,282||-61.3%|
|Natl Spot Radio||1,821,313||685,978||150,485||331,794||2,989,570||1,679,371||943,685||78.0%|
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
MEDIA SPEND BY CATEGORY - GRAPH
|ADVERTISER||2015||2014||%Of Total Spend|
|Google Admob Advertising Service||$140||$0||<1%|
|Google Shopping Express||1,015,508||0||<1%|
MEDIA SPEND BY ADVERTISER - GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
February 23, 2018
There are some changes and proposed alterations in the NBA that are hard for this hoops observer to endorse. Slapping advertising patches on NBA jerseys is a garish cash grab. Moving the All-Star Game to a gimmicky team-draft format is a short-term...
February 22, 2018
The Dallas Mavericks hired outside counsel to investigate allegations of inappropriate conduct by former team president Terdema Ussery in a Sports Illustrated report that described a hostile workplace for women. Ussery was accused of making sexually...
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Sandra Rojas - VP, Marketing
..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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