National Basketball Association Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/15/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The National Basketball Association, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. League games reach more than 200 countries and territories in more than 40 languages. League merchandise is sold in more than 100,000 stores in over 100 countries on six continents.

Note: Business Summary has been adapted from the Company's website.

Address: Olympic Twr 645 5th Ave, New York, NY 10022
Tel: (212) 407-8000
Fax: (212) 754-6414
Website: www.nba.com
General Email: fanrelations@nba.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1946

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [2]

COMPETITORS [2]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [88]

Tel: (212) 407-8000

NAME/EMAIL TITLE MORE INFO

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President & Executive Producer, Content

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COO & Deputy Commissioner

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Commissioner

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Managing Director

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Chief Financial Officer

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Chief Innovation Officer & President, Team Marketing & Business Operations

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Chief Diversity Officer

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President, Administration

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Pres-Global Content & Media Distr

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President, Partnerships, Global

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CEO, CHINA

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General Counsel

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EVP, Communications

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EVP, Media Operations & Technology

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SVP & Head, Events Group

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SVP, Finance

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SVP, Digital Products & Emerging Technology

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SVP, Game Analytics & Strategy

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SVP, Identity, Outfitting & Equipment

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Sr VP-Media Distr & Bus Ops

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Senior Vice President

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SVP, Marketing

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Sr VP-Media Distr

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Sr VP-Media Distr & Bus Affairs-NBA Entertainment

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SVP, Basketball Communications

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SVP, Multimedia Production

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Chief Security Officer & Sr VP

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Sr VP-Entertainment & Player Mktg-NBA Entertainment

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Sr VP-Media, Bus Dev & Partnerships Solutions

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Chief Facilities Officer & Sr VP

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SVP, Business Operations

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SVP, Player Development

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Managing Director, India

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VP, Marketing Communications

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VP, Emerging Media

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VP, Team Marketing & Business Operations

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VP, Basketball Communications & Event Management

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VP, Marketing Solutions

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VP, Digital Products & League Initiatives

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VP, Digital Media

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VP, Partnership Development

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Vice President

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Vice President

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Head-Content & Media-NBA 2K League

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Head, Customer Acquisition

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Associate VP, Media

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Associate VP

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Creative Director

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Director, Venues

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Director, Communications, Latin America

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Director, Marketing & Player Programs Communications

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Director

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Director, Media Distribution, International

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Director, Event Management, Venues

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Senior Manager

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Senior Manager, Media Partnerships

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Sr Mgr-Event Mgmt & Ops

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Senior Manager, Events

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Senior Manager, Events Strategy

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Manager, Risk Management

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Manager, Media Distribution & Digital, Global

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Manager, Business Operations, NBA G League

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Mgr-Mktg Solutions & Mktg Partnerships

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Manager, Product Marketing

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Mgr-Media Distr & Bus Ops

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Manager, Communications, International

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Manager, Advertising

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Assoc Mgr-Media Credentialing & Special Projects

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Associate Manager, Emerging Media

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Associate Manager, Media Partnerships

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Associate Manager, Basketball Communications

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Specialist-Licensing, Apparel, Accessories & Partnerships

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Senior Coordinator, Media

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AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION EMPLOYEES  

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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