Mondelez International, Inc. Advertising Spend - REDBOOKS

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
to request full access to the REDBOOKS database!

The Media/Marketing Industry at your Fingertips

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

Alert

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Mondelez International, Inc. is a leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. Their portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Belvita, Oreo, Ritz, Stride, Trident, Triscuit

Address: 3 Pkwy North, Deerfield, IL 60015
Tel: (847) 943-4000
Fax: (847) 646-6005
Website: www.mondelezinternational.com/

EMAIL PROFILE

mail

STATISTICS

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$25,923,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $25,923 $29,636 $34,244 -12% -13%
Gross Profit $10,128 $11,512 $12,597 -12% -8%
Operating Income $2,569 $8,897 $3,242 -71% 174%
Net Income $1,659 $7,267 $2,184 -77% 232%
Gross Margin 39% 38% 36%
Operating Income Margin 9% 30% 9%
Net Income Margin 6% 24% 6%
Cash and Cash Equivalents $1,741 $1,870 $1,631
Total Debt $17,199 $15,398 $16,656
Total Assets $61,538 $62,843 $66,771
Total Liabilitites $36,377 $34,831 $39,021
Stakeholder's Equity $25,161 $28,012 $27,750

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
6% = 6.4% x 0.4 x x 2.4 x

CORPORATE FAMILY [6]

COMPETITORS [49]

BRANDS OWNED [61]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you would like to save these contacts to.

list:

or
Create New List

CREATE NEW LEAD LIST

List Name:

List Type:

Company List    Contact List

KEY CONTACTS [66]

Tel: (847) 943-4000

NAME/EMAIL TITLE BRANDS MORE INFO

Sign In   or    Start Trial to View

Chairman & CEO

Sign In   or    Start Trial to View

CFO & EVP

Sign In   or    Start Trial to View

Chief Growth Officer

Sign In   or    Start Trial to View

President, Asia Pacific & EVP

Sign In   or    Start Trial to View

President, Chocolate, Asia Middle East & Africa

Sign In   or    Start Trial to View

President, Biscuits, North America

Sign In   or    Start Trial to View

President, Confections, North America

Sign In   or    Start Trial to View

General Counsel & EVP

Sign In   or    Start Trial to View

Exec VP-Integrated Supply Chain-Global

Sign In   or    Start Trial to View

SVP, Corporate & Government Affairs

Sign In   or    Start Trial to View

SVP, Talent, Organizational Effectiveness & Global Functions

Sign In   or    Start Trial to View

Mng Dir-Snacks

Sign In   or    Start Trial to View

Managing Director, Denmark

Sign In   or    Start Trial to View

Managing Director, India

Sign In   or    Start Trial to View

VP & Head, E-Commerce, Global

Sign In   or    Start Trial to View

VP, Corporate Development

Sign In   or    Start Trial to View

VP, Communications, Global

Sign In   or    Start Trial to View

VP-Packaging-Global

Sign In   or    Start Trial to View

VP, Human Resources

Sign In   or    Start Trial to View

VP, Global Sustainability, Well, being, Government & Public Affairs

Sign In   or    Start Trial to View

VP, Brand Equity, Global

Sign In   or    Start Trial to View

VP, Customer & Sales, Value Channel

Sign In   or    Start Trial to View

Head, Global Information Systems Human Resources CoE & Director, Information Systems

Sign In   or    Start Trial to View

Head, Business Services, Global

Sign In   or    Start Trial to View

Head, New Business Ventures

Sign In   or    Start Trial to View

Head, Strategic Insights, Global

Sign In   or    Start Trial to View

Senior Director, Marketing Capabilities, Global

Sign In   or    Start Trial to View

Senior Director, Corporate & Government Affairs, Latin America

Sign In   or    Start Trial to View

Senior Director, Corporate External Communications

Sign In   or    Start Trial to View

Senior Director, Marketing, Confections, North America

Sign In   or    Start Trial to View

Regional Director, Corporate & Government Affairs, North America

Sign In   or    Start Trial to View

Marketing Director, Global

Sign In   or    Start Trial to View

Brand Director, Global

Sign In   or    Start Trial to View

Director, Customer & Shopper Marketing

Sign In   or    Start Trial to View

Dir-Comml Plng & Confections

Sign In   or    Start Trial to View

Dir-IT Strategy & Innovation

Sign In   or    Start Trial to View

Director, Strategic Agency Relations, Global

Sign In   or    Start Trial to View

Director, Oreo Equity, NA

Sign In   or    Start Trial to View

Director, Global Marketing, OREO

Sign In   or    Start Trial to View

Director, Shopper Marketing

Sign In   or    Start Trial to View

Director, Marketing Capabilities NA

Sign In   or    Start Trial to View

Director, Chocolate, North America

Sign In   or    Start Trial to View

Director, NA Ritz Equity

Sign In   or    Start Trial to View

Director, Global Marketing, Trident Gum

Sign In   or    Start Trial to View

Associate Director, Shopper Marketing

Sign In   or    Start Trial to View

Associate Director, Cough & Candy Marketing, North America

Sign In   or    Start Trial to View

Associate Director, Corporate External Communications

Sign In   or    Start Trial to View

Associate Director, Innovation

Sign In   or    Start Trial to View

Associate Director, Marketing Commercialization, Biscuits & Confections, NA

Sign In   or    Start Trial to View

Assoc Dir-Ecommerce Bus Plng & Analytics

Sign In   or    Start Trial to View

Senior Brand Manager, BelVita Breakfast Biscuits & Newton's Cookies

Sign In   or    Start Trial to View

Senior Brand Manager

Sign In   or    Start Trial to View

Sr Brand Mgr-Gifting & Christmas

Sign In   or    Start Trial to View

Senior Manager, Digital Marketing & Media

Sign In   or    Start Trial to View

Senior Brand Manager, Premium Chocolate

Sign In   or    Start Trial to View

Senior Manager, Revenue Management & Trade Optimization

Sign In   or    Start Trial to View

Brand Manager, Oreo, North America

Sign In   or    Start Trial to View

Category Manager, E-Commerce Customer

Sign In   or    Start Trial to View

Manager, Community Involvement, Global

Sign In   or    Start Trial to View

Manager, Shopper Marketing

Sign In   or    Start Trial to View

Manager, Shopper Marketing Operations

Sign In   or    Start Trial to View

Associate Manager, Promotions, Kraft Foods

Sign In   or    Start Trial to View

Senior Planner, Global Brand Strategy

Sign In   or    Start Trial to View

Senior Communications Manager

Sign In   or    Start Trial to View

Regional Marketing Director, Strategy & Communications, Latin America

Sign In   or    Start Trial to View

Representative, Sales

CONFIRM DOWNLOAD

You are about to download records.

You have $number.format('integer', $!downloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

Alert

Please select at least 1 contact

Alert

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [57]

  AGENCY LOCATION PHONE EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Richmond, VA

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Portland, OR

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

Netherlands

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Brazil

Sign In   or    Start Trial to View

South Africa

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Indonesia

Sign In   or    Start Trial to View

Korea (South)

Sign In   or    Start Trial to View

France

Sign In   or    Start Trial to View

China

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Arab Emirates

Sign In   or    Start Trial to View

Egypt

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

South Africa

Sign In   or    Start Trial to View

Germany

Sign In   or    Start Trial to View

Germany

Sign In   or    Start Trial to View

China

Sign In   or    Start Trial to View

Mexico

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Philippines

Sign In   or    Start Trial to View

Austria

Sign In   or    Start Trial to View

Argentina

Sign In   or    Start Trial to View

Chile

Sign In   or    Start Trial to View

Greece

Sign In   or    Start Trial to View

Venezuela

Sign In   or    Start Trial to View

Germany

Sign In   or    Start Trial to View

Norway

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Argentina

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Sweden

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

Some in Silicon Valley Publicize Diversity, W... Jun 18, 2014

Though making strides, Silicon Valley struggles to match broader U.S. workforce in diversity. Google software engineers work in a room with a view and a foosball table at Google's office in Kirkland, Wash. The tech industry is often criticized for a...

Apple V. Amazon: Innovation Challenge or Yet-... Jun 18, 2014

The ink is barely dry on Amazon.com‘s ( AMZN ) “Fire” smartphone announcement this afternoon , and already the Street is cranking out commentary. Trip Chowdhry with Global Equities Research today re-issued a note he had first issued over the...

‘Cliffies’ Award to Honor Films About Climate... Jun 18, 2014

After creating and popularizing the rising new genre of ”cli-fi” (novels and movies about climate change and global warming) and pushing the meme into the pages of the New York Times, Time magazine and NPR, I am now in the process of setting up a...

Third Door Media Launches Google AdWords Best... Jun 18, 2014

Third Door Media, publisher of Search Engine Land and Marketing Land, announces the Google-sponsored AdWords Best Practices Center on SearchEngineLand.com. Third Door Media, publisher of Search Engine Land and Marketing Land, announces the new...

Google Might Soon Unveil Its Plan To Take Ove... Jun 18, 2014

Google will reportedly unveil an operating system for your car at its annual developers conference, Google I/O, later this month. Google's solution will "project" content and information from your Android phone to your car dashboard, according to...

New Google Hangouts Start Button for Better E... Jun 18, 2014

In this new era of technology-enabled communications, some of us find ourselves explaining to the younger generation how to hold a conversation (i.e. ask follow-up questions, avoid one-word answers) especially given advanced device integration,...

See all news articles...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com