Mondelez International, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/20/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Mondelez International, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Mondelez International, Inc. is a leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. Their portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Belvita, Oreo, Ritz, Triscuit

Address: 3 Pkwy North, Deerfield, IL 60015
Tel: (847) 943-4000
Fax: (847) 646-6005
Website: www.mondelezinternational.com/

EMAIL PROFILE

mail

STATISTICS

EMPLOYEE COUNT

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ANNUAL SALES

$25,896,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $25,896 $25,923 $29,636 0% -12%
Gross Profit $10,065 $10,128 $11,512 0% -12%
Operating Income $3,506 $2,569 $8,897 36% -71%
Net Income $2,922 $1,659 $7,267 76% -77%
Gross Margin 38% 39% 38%
Operating Income Margin 13% 9% 30%
Net Income Margin 11% 6% 24%
Cash and Cash Equivalents $761 $1,741 $1,870
Total Debt $17,652 $17,199 $15,398
Total Assets $63,109 $61,538 $62,843
Total Liabilitites $36,998 $36,377 $34,831
Stakeholder's Equity $26,111 $25,161 $28,012

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
11% = 11.3% x 0.4 x x 2.4 x

CORPORATE FAMILY [6]

COMPETITORS [47]

BRANDS OWNED [61]

INDUSTRY CODES

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KEY CONTACTS [65]

Tel: (847) 943-4000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Chief Executive Officer

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CFO & EVP

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President, Asia Pacific & EVP

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President, North America & EVP

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President, Chocolate, Asia Middle East & Africa

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President, Asia Pacific, Eastern Europe, Middle East & Africa

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President, Biscuits, North America

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President, Confections, North America

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General Counsel & EVP

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EVP, Integrated Supply Chain, Global

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SVP, Corporate & Government Affairs

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SVP, Talent, Organizational Effectiveness & Global Functions

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Managing Director, Snacks

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VP, Global Sustainability, Well, being, Government & Public Affairs

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VP, Customer & Sales, Value Channel

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Head, New Business Ventures

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Head, Strategic Insights, Global

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Head, E-Commerce Marketing Platform, Global

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Head, Shopper Marketing

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Regional CMO, Latin America & Head, E-Commerce, Latin America

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Senior Director, Corporate & Government Affairs, Latin America

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Senior Director, Equity & Innovation NA Cookies

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Senior Director, Corporate External Communications

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Senior Director, Marketing, Confections, North America

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Regional Director, Corporate & Government Affairs, Kraft Foods, North America

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Media Director, North America

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Marketing Director, Global

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Brand Director, Cadbury, Global

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Director, Customer & Shopper Marketing

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Director, Commercial Planning & Confections

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Director, Information Technology Strategy & Innovation

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Director, Customer & Shopper Marketing

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Director, Marketing Capabilities, North America

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Director, Ritz Equity, North America

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Director, Shopper Marketing

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Associate Director, Shopper Marketing

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Associate Director, Cough & Candy Marketing, North America

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Associate Director, Corporate External Communications

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Associate Director, US OREO

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Associate Director, E-Commerce Business Planning & Analytics

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Senior Brand Manager, BelVita Breakfast Biscuits & Newton's Cookies

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Senior Brand Manager

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Senior Brand Manager, Gifting & Christmas, Australia

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Senior Manager, Digital Marketing & Media, Kraft Foods

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Senior Manager, Digital, Global

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Senior Manager, Revenue Management & Trade Optimization

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Brand Manager, Candy, South Africa

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Brand Manager, Milk Tray, Cadbury, Ireland

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Brand Manager, OREO Cookies, New York

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Category Manager, E-Commerce Customer

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Manager, Community Involvement, Global

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Manager, Shopper Marketing Operations

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Associate Manager, Promotions, Kraft Foods

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Senior Communications Manager

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Representative, Sales

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AGENCY RELATIONSHIPS [58]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 21, 2018

Cracker maker release new flavours

Global snack food maker Mondelez International has introduced its Ritz Flavored Cracker product to Thailand. In a press release, the company described the product as “a rich, butter flaky taste cracker in a grab-and-go pack with three new...

February 20, 2018

Michael Mitchell Senior Director, Corporate External Communications

Mondelēz International Outlines Priorities and Reaffirms Outlook at CAGNY

BOCA RATON, Fla., Feb. 20, 2018 (GLOBE NEWSWIRE) -- At the Consumer Analyst Group of New York (CAGNY) conference today, executives of Mondelēz International highlighted the company’s priorities for the year, including delivering its 2018...

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Sandra Rojas - VP, Marketing

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