Mondelez International, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/18/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Mondelez International, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Mondelez International, Inc. is a leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. Their portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Oreo, Ritz, Trident, Triscuit

Address: 3 Pkwy North, Deerfield, IL 60015
Tel: (847) 943-4000
Fax: (847) 646-6005
Website: www.mondelezinternational.com/

EMAIL PROFILE

mail

STATISTICS

EMPLOYEE COUNT

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ANNUAL SALES

$25,896,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $25,896 $25,923 $29,636 0% -12%
Gross Profit $10,065 $10,128 $11,512 0% -12%
Operating Income $3,506 $2,569 $8,897 36% -71%
Net Income $2,922 $1,659 $7,267 76% -77%
Gross Margin 38% 39% 38%
Operating Income Margin 13% 9% 30%
Net Income Margin 11% 6% 24%
Cash and Cash Equivalents $761 $1,741 $1,870
Total Debt $17,652 $17,199 $15,398
Total Assets $63,109 $61,538 $62,843
Total Liabilitites $36,998 $36,377 $34,831
Stakeholder's Equity $26,111 $25,161 $28,012

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
11% = 11.3% x 0.4 x x 2.4 x

CORPORATE FAMILY [4]

COMPETITORS [47]

BRANDS OWNED [61]

INDUSTRY CODES

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KEY CONTACTS [123]

Tel: (847) 943-4000

NAME/EMAIL TITLE BRANDS MORE INFO

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President, Chocolate, Asia Middle East & Africa

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President, Biscuits, North America

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Senior Director, Equity & Innovation NA Cookies

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Sr Dir-Chocolate Equity & Innovations-AMEA

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Regional Director, Corporate & Government Affairs, Kraft Foods, North America

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Media Director, North America

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Marketing Director, Global

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Marketing Director, Wellness Strategy, North America

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Dir-Global Gum & Candy Category Strategy

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Director, Ritz Equity, North America

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Dir-Mktg-Chocolates-India

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Director, Shopper Merchandising Solutions

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Associate Director, Consumer Engagement

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Associate Director, Ritz & Multipacks

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Associate Director, Innovation, Chocolate, North America

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Senior Brand Manager, Equity, Oreo Chocolate

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Senior Manager, Digital Marketing & Media, Kraft Foods

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Senior Brand Manager, Triscuit Equity North America

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Senior Manager, Revenue Management & Trade Optimization

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Brand Manager, Candy, South Africa

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Sr Assoc Brand Mgr-Triscuit, Wheat Thins, Good Thins & Vea

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Brand Manager

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Brand Manager

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Brand Manager, OREO Cookies, New York

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Supervisor, Retail Merchandising

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Chief Counsel, Global Marketing & Media

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Senior Category Director, Chocolate, North America

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Sr Assoc Mgr-Channels-North America

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 20, 2018

Mondelez International (MDLZ) Given Daily Coverage Optimism Score of 0.33

News headlines about Mondelez International (NASDAQ:MDLZ) have been trending positive recently, according to Accern Sentiment. The research group rates the sentiment of news coverage by monitoring more than twenty million news and blog sources in...

May 18, 2018

Valerie Moens Associate Director, Corporate External Communications

Mondelez - Public-Private Partnerships Are Key to Addressing Childhood Obesity

DEERFIELD - The Mondelez International Foundation today announced the publication of a new study on the impact of Mondelez International Foundation healthy lifestyles initiatives in the June edition of Food and Nutrition Bulletin. Conducted by Dr....

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Sandra Rojas - VP, Marketing

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