Mitsubishi Motors North America, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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Mitsubishi Motors North America, Inc.

Automotive & Transport

This profile last updated 1/7/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Mitsubishi Motors North America, Inc. is responsible for all manufacturing, sales, marketing, research and development operations in the United States. The company sells coupes, convertibles, sedans and sport utility vehicles through a network of dealers. The company offers the battery-powered electric vehicle Mitsubishi as part of a corporate mission to offer consumers more environmentally responsible modes of transportation. This battery-powered electric vehicle technology addresses the need for vehicles that produce zero tailpipe emissions and support a growing agenda for sustainability.

Note: Business Summary has been adapted from the Company's website.

Address: 6400 Katella Ave, Cypress, CA 90630-5208
Tel: (714) 372-6000
Tel: (888) MITSU2005
Fax: (714) 373-1020
Website: www.mitsubishicars.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1981

EMPLOYEE COUNT

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CORPORATE FAMILY [2]

INDUSTRY CODES

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KEY CONTACTS [22]

Tel: (714) 372-6000

Tel: (888) MITSU2005

NAME/EMAIL TITLE MORE INFO

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President & CEO

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Chief Operating Officer

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CMO & VP

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General Counsel & SVP

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VP-Corp Plng, Strategy & Compliance

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VP, Sales Operations

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VP, AfterSales

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Sr Dir-Dealer Network

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Sr Dir-Comm & Event

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Reg Dir-West

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Director, Public Relations & Events

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Director, Information Technology

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Dir-Ops-Eastern Reg

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Senior Product Manager

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Manager, Web Initiatives

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Manager, Public Relations

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Manager, Advertising

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Manager, E-Commerce

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Manager, Advertising

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Manager, Communications

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Manager, Marketing

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Senior Specialist, Marketing & Advertising

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Los Angeles, CA

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Sausalito, CA

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Culver City, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

January 21, 2019

Mitsubishi Electric Corp Files Patent Application for Apparatus Control System

Kolkata, Jan. 21 -- Japan-based Mitsubishi Electric Corp filed patent application for apparatus control system. The inventors areEndo Satoshi, Komatsu Masayuki and Hanai Satoshi.Mitsubishi Electric Corp filed the patent application on Dec. 24, 2018....

January 20, 2019

Nissan special committee says carmaker suffered from poor governance

TOKYO (Reuters) - The co-chair of a committee set up by Japanese automaker Nissan Motor Co (7201.T) to examine the root cause of alleged financial misconduct by ousted chairman Carlos Ghosn said he believed Ghosn may have had questionable ethical...

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Sandra Rojas - VP, Marketing

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