MillerCoors LLC Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Built on a foundation of great beer brands, MillerCoors continues the commitment of its founders to brew the highest quality beers. Led by two of the best-selling beers in the industry, the company has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. They brew full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages.

Note: Business Summary has been adapted from the Company's website.

Address: 250 S Wacker Dr, Chicago, IL 60606-6301
Tel: (312) 496-2700
Fax: (312) 496-5884
Website: www.millercoors.com
General Email: mediainquiries@millercoors.com

EMAIL PROFILE

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STATISTICS

EMPLOYEES

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ANNUAL SALES

$7,000,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [6]

COMPETITORS [1]

BRANDS OWNED [14]

INDUSTRY CODES

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KEY CONTACTS [108]

Tel: (312) 496-2700

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Chief Executive Officer

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Chief Marketing Officer

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Chief Legal Officer

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Chief Communications Officer

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Chief Integration Officer

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President & CEO, Tenth & Blake

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President, Sales & Distribution Operations

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Regional Vice President

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VP, Channel & Customer Solutions

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VP, Supply Chain

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VP, Brand Marketing

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VP, Procurement

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VP, Account, National

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Head, Sub-Process & Integrated Business Planning

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General Manager, Illinois

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Sr Dir-Media & Consumer Connections

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Senior Director, Learning & Development

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Senior Director, Marketing Finance

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Senior Director, Field Marketing, Shopper & Local Insights

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Sls Dir-7-Eleven

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Marketing Director, Coors Light

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Marketing Director, Emerging Brands

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Director, Casual Dining, National Accounts

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Director, Field Marketing

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Director, Field Marketing

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Director, Marketing Communications & Meetings & Events

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Director, Marketing Business Affairs

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Director, Sports & Entertainment Marketing

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Director, Community Affairs

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Dir-Foresight & Design

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Dir-Economy Portfolio

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Director, Activation, Miller Lite

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Director

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Director, Media Relations & Investor Relations, Marketing Communications & Meetings & Events

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Director, Chain Strategy & Field Operations

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Sr Mktg-Dir-Coors Brands

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Senior Brand Manager, Coors Light

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Senior Brand Manager, Design

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Senior Manager, Media & Digital

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Senior Manager, Meeting & Events

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Senior Manager, Digital & Media

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Brand Manager, Coors Banquet & Molson

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Brand Manager, Sports & Entertainment Marketing

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Brand Manager

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Brand Manager, Public Relations

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Brand Manager

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Brand Manager, Miller Lite

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Brand Mgr-Multicultural Mktg & Retail Mktg

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Brand Manager

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Sr Assoc Brand Mgr-Innovations

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Marketing Manager, Miller Lite

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Marketing Communications Manager

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Marketing Manager, Media

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Marketing Manager, Trade

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Mktg Mgr-Innovations

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Manager, Multicultural Marketing

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Manager, Sports & Entertainment Marketing

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Manager, Upstream Innovations

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Manager, Media

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Mgr-Upstream Innovation

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Manager, National Craft Development, Pacific Region

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Manager, Commercial Development

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Manager, Local & Shopper Marketing Communications

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Manager, Distributor Sales

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Manager, Customer Marketing

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Manager, Strategic Sourcing

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Manager, Digital & Social Marketing

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Manager, Media

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Associate Brand Manager, Innovations

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Associate Brand Manager, Coors Banquet

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Associate Brand Manager, Emerging Brands, Henry's Hard Soda

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Associate Brand Manager, Innovations

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Specialist, Transportation

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Assistant General Counsel, Tenth, Blake, Mergers & Acquisition

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Writer

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Associate General Counsel & Assistant Corporate Secretary

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Regional Marketing Manager

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Associate Marketing Manager, Media & Digital

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Associate Marketing Manager, Media & Digital

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Associate Marketing Manager

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Senior Marketing Director, Miller Brands

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Regional Sales Director

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Senior Marketing Manager, Large Format Channel

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Associate Marketing Manager, Leinenkugel's Brand

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Associate Marketing Manager

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Associate Marketing Manager, Digital

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Assoc Mktg Mgr-Sports & Entertainment

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Senior Marketing Manager

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Assoc Mktg Mgr-Sports & Entertainment

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Media Manager, Local & Shopper Media

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Associate Marketing Manager, Coors Light

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Senior Associate Marketing Manager, Miller Lite

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Associate Marketing Manager, Innovation

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Associate Marketing Manager, Innovations, Blue Moon

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Associate Marketing Manager

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Associate Marketing Manager, Coors Light

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Interim Director, Field Marketing

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Associate Marketing Manager, Miller Lite

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Senior Marketing Manager, Miller Lite

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Assoc Mktg Mgr-Media

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Associate Marketing Manager, Coors Banquet

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Senior Marketing Manager, Coors Light

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Sr Mktg Mgr-Small Format & Comml Center-Excellence

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Senior Marketing Manager, Coors Light

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Assoc Mktg Mgr-Redd's Wicked

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Associate Marketing Manager, Coors Light

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Senior Marketing Manager, Channel Solutions, Liquor & Large Format

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AGENCY RELATIONSHIPS [20]

  AGENCY LOCATION PHONE EMPLOYEES  

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Chicago, IL

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Chicago, IL

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Playa Vista, CA

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Santa Monica, CA

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Costa Mesa, CA

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Milwaukee, WI

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Canada

ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

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Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

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