MillerCoors Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

MillerCoors is a major brewery. The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64.

Note: Business Summary has been adapted from the Company's website.

Address: 3939 W Highland Blvd, Milwaukee, WI 53208-2816
Tel: (414) 931-2000
Fax: (414) 931-3735
Website: www.millercoors.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1855

EMPLOYEE COUNT

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ANNUAL SALES

$3,900,000,000

CORPORATE FAMILY [6]

BRANDS OWNED [64]

INDUSTRY CODES

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KEY CONTACTS [30]

Tel: (414) 931-2000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Executive Officer

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Regional Vice President

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VP, On Premise National Accounts

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VP, Media & Consumer Engagement

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VP-Mktg-Innovation & Natl Craft Beers

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VP, Brewery

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VP, Field Marketing

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VP, Brand Marketing

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Senior Director, Channel Marketing

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Director, Craft & Import Business Development

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Director, Community Commerce & Partnerships

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Sr Brand Mgr-Jacob Leinenkugel Brewing

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Senior Manager, Human Resources, Business Partner

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Senior Manager, Media & Digital

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Senior Manager, Media & Partnerships

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Marketing Manager, Incubator

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Category Manager

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Manager, Field Marketing

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Manager, Customer Marketing

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Manager, Field Marketing

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Manager, Commercial Development

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Manager, Customer Marketing

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Mgr-Craft Bus Dev

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Specialist, Marketing & Event

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Senior Marketing Manager, Large Format Channel

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Associate Marketing Manager, Miller Lite

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Associate Marketing Manager, Downstream Innovation

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Senior Marketing Manager, Small Format & Commercial

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Senior Marketing Manager, Emerging Brands

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Sr Mktg Dir-Emerging Brands

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AGENCY RELATIONSHIPS [11]

  AGENCY LOCATION EMPLOYEES  

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Los Angeles, CA

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Los Angeles, CA

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Milwaukee, WI

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San Francisco, CA

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Lakewood, CO

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Dallas, TX

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Lakewood, CO

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Kenmore, WA

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Chicago, IL

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Canada

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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August 16, 2018

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Sandra Rojas - VP, Marketing

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