Microsoft Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Microsoft is a worldwide leader in software, services and solutions. The company operates through eight business divisions: Online Services Division, Server and Tools Business, Microsoft Business Solutions, Microsoft Health Solutions; Microsoft Office Division, Interactive Entertainment Business, Windows Phone Division and Windows & Windows Live Division. They provide communications services, online information offerings, infrastructure software, productivity solutions, and key entertainment experiences.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Microsoft Way, Redmond, WA 98052-6399
Tel: (425) 882-8080
Tel: (800) 642-7676
Fax: (425) 936-7329
Website: www.microsoft.com
General Email: msft@microsoft.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1975

EMPLOYEE COUNT

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ANNUAL SALES

$89,950,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended June.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $89,950 $85,320 $93,580 5% -8%
Gross Profit $55,689 $52,540 $60,542 5% -13%
Operating Income $22,326 $20,182 $18,161 10% 11%
Net Income $21,204 $16,798 $12,193 26% 37%
Gross Margin 61% 61% 64%
Operating Income Margin 24% 23% 19%
Net Income Margin 23% 19% 13%
Cash and Cash Equivalents $7,663 $6,510 $5,595
Total Debt $86,194 $53,461 $35,292
Total Assets $241,086 $193,468 $174,472
Total Liabilitites $168,692 $121,471 $94,389
Stakeholder's Equity $72,394 $71,997 $80,083

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
29% = 23.6% x 0.4 x x 3.3 x

CORPORATE FAMILY [3]

COMPETITORS [155]

BRANDS OWNED [34]

INDUSTRY CODES

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KEY CONTACTS [616]

Tel: (425) 882-8080

Tel: (800) 642-7676

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  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
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Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 21, 2018

Brad Smith President & Chief Legal Officer

The Russians tried to hack the Senate and conservative think tanks, Microsoft says

The company said it executed a court order giving it control of six websites created by a group known as Fancy Bear. The group was behind the 2016 hack of the Democratic National Committee and directed by the GRU, the Russian military intelligence...

August 20, 2018

Brad Smith President & Chief Legal Officer
Satya Nadella Chief Executive Officer

Microsoft's CEO on helping a faded legend find a 'sense of purpose' - CNET

Four years after becoming head of the world's top software maker, CEO Satya Nadella invites us to an inside look at One Week, a giant employee fest the company launched at its Redmond, Washington, headquarters to inspire new ways of thinking about...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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