Microsoft Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 6/17/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Microsoft is a worldwide leader in software, services and solutions. The company operates through eight business divisions: Online Services Division, Server and Tools Business, Microsoft Business Solutions, Microsoft Health Solutions; Microsoft Office Division, Interactive Entertainment Business, Windows Phone Division and Windows & Windows Live Division. They provide communications services, online information offerings, infrastructure software, productivity solutions, and key entertainment experiences.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Microsoft Way, Redmond, WA 98052-6399
Tel: (425) 882-8080
Tel: (800) 642-7676
Fax: (425) 936-7329
Website: www.microsoft.com
General Email: msft@microsoft.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1975

EMPLOYEE COUNT

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ANNUAL SALES

$89,950,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended June.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $89,950 $85,320 $93,580 5% -8%
Gross Profit $55,689 $52,540 $60,542 5% -13%
Operating Income $22,326 $20,182 $18,161 10% 11%
Net Income $21,204 $16,798 $12,193 26% 37%
Gross Margin 61% 61% 64%
Operating Income Margin 24% 23% 19%
Net Income Margin 23% 19% 13%
Cash and Cash Equivalents $7,663 $6,510 $5,595
Total Debt $86,194 $53,461 $35,292
Total Assets $241,086 $193,468 $174,472
Total Liabilitites $168,692 $121,471 $94,389
Stakeholder's Equity $72,394 $71,997 $80,083

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
29% = 23.6% x 0.4 x x 3.3 x

CORPORATE FAMILY [4]

COMPETITORS [155]

BRANDS OWNED [34]

INDUSTRY CODES

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KEY CONTACTS [608]

Tel: (425) 882-8080

Tel: (800) 642-7676

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Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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