MATTEL, INC. Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Mattel, Inc. designs, manufactures and markets toys and family products. The company operates in two segments: Domestic and International. The domestic segment develops toys that it markets and sells through the Mattel Girls & Boys Brands US, Fisher-Price Brands US, and American Girl Brands segments. Its international segment sells products in all toy categories, except American Girl Brands. The company's family is comprised of such best-selling brands as Barbie, Hot Wheels, Matchbox, American Girl, and more, as well as Fisher-Price brands, including Little People, Power Wheels and others.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Barbie, Fisher-Price, Hot Wheels

Address: 333 Continental Blvd, El Segundo, CA 90245-5012
Tel: (310) 252-2000
Fax: (310) 252-2180
Website: http://play.mattel.com/
General Email: service@mattel.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1943

EMPLOYEE COUNT

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ANNUAL SALES

$5,456,700,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $5,456 $5,702 $6,023 -4% -5%
Gross Profit $2,554 $2,806 $3,001 -8% -6%
Operating Income $519 $540 $653 -3% -17%
Net Income $318 $369 $498 -13% -25%
Gross Margin 46% 49% 49%
Operating Income Margin 9% 9% 10%
Net Income Margin 5% 6% 8%
Cash and Cash Equivalents $869 $892 $971
Total Debt $2,326 $2,101 $2,416
Total Assets $6,493 $6,535 $6,721
Total Liabilitites $4,086 $3,901 $3,772
Stakeholder's Equity $2,407 $2,633 $2,949

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
13% = 5.8% x 0.8 x x 2.7 x

CORPORATE FAMILY [6]

BRANDS OWNED [80]

INDUSTRY CODES

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KEY CONTACTS [125]

Tel: (310) 252-2000

NAME/EMAIL TITLE BRANDS MORE INFO

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Founder & CEO, Playworks

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Chairman

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President & COO

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Chief Executive Officer

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Chief Financial Officer

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Chief Legal Officer, Secretary & EVP

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CTO & VP

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Chief Brand Officer & EVP

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Chief Content Officer

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President, American Girl & SVP

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Treasurer & SVP

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Executive Vice President

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EVP, Operations, Global

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Chief Brand Office & Exec VP-Toybox Div

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SVP & Corporate Controller

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SVP & General Manager, Global Brand, Hot Wheels

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SVP & General Manager, Barbie

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SVP & General Manager, Global Brands

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SVP & Executive Producer, Content Development & Production, Global

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SVP, Marketing & Design, Global

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SVP, Product Integrity, Global

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SVP, Financial Planning & Analysis, Global

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Managing Director, Europe Middle East, Africa & Russia

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VP & Executive Producer

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VP-Pkg & Brand Creative

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VP, Shopper Insights & Competitive Intelligence

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VP, Marketing Communications, Global

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VP, Media & Marketing Integration, Global

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VP-Strategic Dev & Entertainment Partnerships

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VP, Global Brand Marketing, Girls

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VP-Retail Bus Dev Consumer Products

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VP, Marketing & Fisher, Price Brands

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VP, Consumer Products, Global

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VP, Marketing, Fisher, Price

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VP, Global Marketing, Action Figures

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VP, Design, Hot Wheels

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Head, Licensed & Distributor Partnerships & Country Manager, Korea

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Head, Strategic Partnerships, Media & Entertainment

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Head, Corporate Communications

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Head, Marketing & Commercialization, Strategic Technology

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Senior Director, Marketing, Barbie

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Senior Director, Procurement, Global

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Senior Director, Art & Stationery Division, MEGA Brands America

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Senior Director, Brand Creative, Hot Wheels

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Sr Dir-Mktg Strategy & Ops

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Senior Director, Product Safety

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Senior Director, Customer Marketing, Walmart & Digital

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Marketing Director, North America Division

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Media Director

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Brand Marketing Manager, Global

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Producer, Global Brands, Marketing Communications

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Media Director

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Director, Sales, Emerging Channels

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Director, Brand Marketing, Barbie

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Director, Brand Communications, North America

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Director, Global Commercial Marketing & Entertainment Brands

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Director, Customer Marketing

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Director, Global Marketing, Boys Action Figures

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Director, Barbie & Marketing, Global

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Director, Design & Advanced Concepts

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Director, Brand Marketing, Global

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Director, Global Marketing, Advanced Concepts & Strategic Technologies

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Director, Digital Strategy, Analytics & Social Media

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Director, Customer Marketing & Emerging Channels

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Director, Global Brand Marketing, Fisher, Price Baby Gear

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Senior Manager, E-Commerce, Expansion & Shopper Marketing

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Senior Manager, Global Brand Marketing, Hot Wheels

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Senior Manager, Global Brand Marketing, Disney Global Commercialization

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Senior Manager, Brand Marketing, Global

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Senior Manager, Marketing Integrations

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Senior Manager, Brand Marketing, Global

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Senior Manager, Marketing & Consumer Products, Global

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Senior Manager, CRM

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Senior Manager, Brand Communications, Global

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Senior Manager, Marketing Integration

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Senior Manager, Customer Insights & Analytics, US

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Senior Manager, Brand Marketing, Global

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Senior Manager, Customer Marketing & Emerging Channels

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Senior Manager, Digital Marketing

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Brand Manager, Barbie Global Brand Team, Global

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Brand Manager

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Brand Manager, Barbie Global Brand Team

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Brand Manager, Hot Wheels, Global

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Brand Manager, Global

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Brand Manager, Barbie, Global

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Brand Manager, Hot Wheels

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Brand Manager, Global

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Marketing Manager, US

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Marketing Manager

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Marketing Manager, Disney & Pixar Cars

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Marketing Communications Manager, Global

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Marketing Manager, Global

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Marketing Manager, Digital Brand

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Manager, Media

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Manager, Strategic Sales & Customer Marketing

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Manager, Digital Marketing

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Manager, Brand Marketing, Global

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Manager, Digital Marketing

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Manager, Digital Marketing

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Manager, Consumer Insights, Global

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Manager, Brand Marketing, Global

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Manager, Barbie Global Social Media

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Manager, Marketing & Licensing

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Manager, Brand Marketing, Barbie Global

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Manager, Brand Insights, Global

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Manager, Media

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Manager, Creative & Marketing Communications

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Manager, Planning & Transportation

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Manager, Creative Operations

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Associate Manager, Advanced Technology Procurement

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Associate Manager, Procurement, Global

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Senior Copywriter, Barbie

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Senior Marketing Manager, Barbie Global Brand Team

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Senior Marketing Manager

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Senior Sales Director

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Senior Marketing Manager

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Senior Sales Director, Girls' Brands, Walmart

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Senior Marketing Manager, Girls Marketing

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Senior Sales Director

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Associate Marketing Manager, Brand Team & Vehicles, Global

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Senior Marketing Manager, Global

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Global Brand Mgmt

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Associate Creative Director & Senior Design Manager, Hot Wheels Brand Creative

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Senior Marketing Manager, Retail Marketing & Consumer Products

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AGENCY RELATIONSHIPS [27]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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San Francisco, CA

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Argentina

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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