MATTEL, INC. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/13/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Mattel, Inc. designs, manufactures and markets toys and family products. The company operates in two segments: Domestic and International. The domestic segment develops toys that it markets and sells through the Mattel Girls & Boys Brands US, Fisher-Price Brands US, and American Girl Brands segments. Its international segment sells products in all toy categories, except American Girl Brands. The company's family is comprised of such best-selling brands as Barbie, Hot Wheels, Matchbox, American Girl, and more, as well as Fisher-Price brands, including Little People, Power Wheels and others.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Barbie, Hot Wheels

Address: 333 Continental Blvd, El Segundo, CA 90245-5012
Tel: (310) 252-2000
Fax: (310) 252-2180
Website: http://play.mattel.com/
General Email: service@mattel.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1943

EMPLOYEE COUNT

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ANNUAL SALES

$4,881,951,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $4,881 $5,456 $5,702 -10% -4%
Gross Profit $1,820 $2,554 $2,806 -28% -8%
Operating Income $-342 $519 $540 -165% -3%
Net Income $-1,053 $318 $369 -431% -13%
Gross Margin 37% 46% 49%
Operating Income Margin -7% 9% 9%
Net Income Margin -21% 5% 6%
Cash and Cash Equivalents $1,079 $869 $892
Total Debt $3,123 $2,326 $2,101
Total Assets $6,238 $6,493 $6,535
Total Liabilitites $4,981 $4,086 $3,901
Stakeholder's Equity $1,257 $2,407 $2,633

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-83% = -21.6% x 0.8 x x 5.0 x

CORPORATE FAMILY [5]

BRANDS OWNED [85]

INDUSTRY CODES

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KEY CONTACTS [114]

Tel: (310) 252-2000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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President & COO

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Chief Financial Officer

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Chief Legal Officer, Secretary & EVP

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Chief Communications Officer

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Chief Technology Officer

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Chief People Officer

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President, American Girl & SVP

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Treasurer & SVP

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Executive Vice President

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Executive Vice President

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SVP & Corporate Controller

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SVP & General Manager, Global Brand, Hot Wheels

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SVP & General Manager, Barbie

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SVP & General Manager, Global Brands

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SVP & Executive Producer, Content Development & Production, Global

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SVP, Product Development & Innovation

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SVP, Product Integrity, Global

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Sr VP-Fin Plng, Analysis & IR-Global

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VP & Head, Global Consumer Insights & Foresights

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VP, Communications, Global

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VP, Marketing Communications, Global

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VP, Global Marketing, Hot Wheels

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VP, Strategic Development & Entertainment Partnerships

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VP, Retail Business Development Consumer Products

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VP, Marketing & Fisher, Price Brands

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VP, Consumer Products, Global

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VP, Marketing, Fisher, Price

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VP, Global Brand Marketing, Mega Brands

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VP, Design, Hot Wheels

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Head-Amazon Shopper Mktg-US

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Head, Broadcast Production, Barbie

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Executive Director, Mattel Children's Foundation

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Sr Dir-Global Creative Dev

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Senior Director, Marketing, Barbie

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Senior Director, Global Procurement

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Senior Director, Corporate Communications

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Senior Director, Art & Stationery Division, MEGA Brands America

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Sr Dir-Sls-Girls' Brands-Walmart Acct

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Sr Dir-Global Shopper Insights

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Senior Director, Brand Creative, Hot Wheels

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Senior Director, Product Safety

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Senior Director, Consumer Insights, Worldwide

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Brand Marketing Manager, Global

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Producer, Global Brands, Marketing Communications

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Media Director

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Marketing Director, Australia

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Director, Public Relations, Global

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Director, Brand Marketing, Barbie

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Director, Barbie Global Marketing

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Director, Brand Marketing, Global

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Director, Global Commercial Marketing & Entertainment Brands

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Director, Global Consumer Insights

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Director, Commercial Marketing, Global

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Director, Global Marketing, Boys Action Figures

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Director, Marketing & Digital Strategy

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Director, Barbie & Marketing, Global

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Director, Design & Advanced Concepts

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Director, Video Engagement & New Media

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Director, Digital Strategy, Analytics & Social Media

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Director, Customer Marketing & Emerging Channels

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Director, Global Brand Marketing, Fisher, Price Baby Gear

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Country Mgr-North Asia

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Senior Manager, Global Brand Marketing, Disney Global Commercialization

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Senior Manager, Barbie Global Brand Marketing

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Senior Manager, Barbie Global Brand Marketing

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Sr Mgr-Global Franchise Mktg-Thomas & Friends

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Senior Manager, Marketing & Consumer Products, Global

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Senior Manager, CRM

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Senior Manager, Global Brand Communications

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Senior Manager, Global Media & Marketing Integration

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Sr Mgr-ECommerce Expansion Analyst

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Sr Mgr-Retail Space Plng

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Senior Manager, Brand Marketing, Global

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Associate Creative Director & Senior Manager, Design, Hot Wheels Brand Creative

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Senior Manager, Global Brand Marketing

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Senior Manager, Social Media

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Senior Manager, Hot Wheels Operations Brand Creative

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Senior Manager, Logistics

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Senior Brand Marketing Manager, Hot Wheels Global Brand Team

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Brand Manager

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Brand Manager, Barbie Global Brand Team

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Brand Manager, Hot Wheels, Global

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Brand Manager, Global

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Brand Manager, Barbie Marketing & Partnerships

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Brand Manager, Barbie, Global

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Brand Manager, Hot Wheels

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Brand Manager, Global

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Marketing Manager

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Marketing Communications Manager

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Marketing Manager, Brands Team, Global

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Marketing Manager, Global

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Marketing Manager, Digital Brand

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Manager, Media

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Manager, Strategic Sales & Customer Marketing

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Manager, Digital Marketing

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Manager, Digital Marketing

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Manager, Digital Marketing

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Mgr-Global Procurement

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Manager, Digital Media

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Manager, Media

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Manager, Brand Marketing, Barbie Global

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Manager, Brand Insights

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Manager, Consumer Products Operations

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Associate Manager, Advanced Technology Procurement

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Associate Manager, CRM & E-Commerce

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Senior Copywriter, Barbie

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Senior Marketing Manager

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Senior Marketing Manager

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Senior Marketing Manager, Girls Marketing

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Senior Sales Director

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Senior Marketing Manager, Action Figures

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Global Brand Management

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Sr Mktg Mgr-Global CP Brand Mgmt & Strategy

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AGENCY RELATIONSHIPS [27]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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