MasterCard Incorporated Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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MasterCard Incorporated

Financial Services

This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

MasterCard is a global payments and technology company. They operate a payments processing network, connecting consumers, financial institutions, merchants, governments and businesses. Their products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone.

Note: Business Summary has been adapted from the Company's website.

Address: 2000 Purchase St, Purchase, NY 10577-2405
Tel: (914) 249-2000
Fax: (914) 249-4206
Website: https://www.mastercard.us/en-us.html
General Email: investor_relations@mastercard.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1966

EMPLOYEE COUNT

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ANNUAL SALES

$10,776,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $10,776 $9,667 $9,441 11% 2%
Gross Profit $10,776 $9,667 $9,441 11% 2%
Operating Income $5,761 $5,078 $5,106 13% 0%
Net Income $4,059 $3,808 $3,617 6% 5%
Gross Margin 100% 100% 100%
Operating Income Margin 53% 52% 54%
Net Income Margin 37% 39% 38%
Cash and Cash Equivalents $8,255 $7,183 $6,627
Total Debt $5,180 $3,268 $1,494
Total Assets $18,675 $16,250 $15,329
Total Liabilitites $13,019 $10,222 $8,539
Stakeholder's Equity $5,656 $6,028 $6,790

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
71% = 37.7% x 0.6 x x 3.3 x

CORPORATE FAMILY [3]

COMPETITORS [24]

BRANDS OWNED [47]

INDUSTRY CODES

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KEY CONTACTS [123]

Tel: (914) 249-2000

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President, MasterCard Payment Transaction Services

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AGENCY RELATIONSHIPS [25]

  AGENCY LOCATION PHONE EMPLOYEES  

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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