MasterCard Incorporated Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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MasterCard Incorporated

Financial Services

This profile last updated 1/11/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS MasterCard Incorporated FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

MasterCard is a global payments and technology company. They operate a payments processing network, connecting consumers, financial institutions, merchants, governments and businesses. Their products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone.

Note: Business Summary has been adapted from the Company's website.

Address: 2000 Purchase St, Purchase, NY 10577-2405
Tel: (914) 249-2000
Fax: (914) 249-4206
Website: https://www.mastercard.us/en-us.html
General Email: investor_relations@mastercard.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1966

EMPLOYEE COUNT

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ANNUAL SALES

$12,497,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $12,497 $10,776 $9,667 15% 11%
Gross Profit $12,497 $10,776 $9,667 15% 11%
Operating Income $6,622 $5,761 $5,078 14% 13%
Net Income $3,915 $4,059 $3,808 -3% 6%
Gross Margin 100% 100% 100%
Operating Income Margin 52% 53% 52%
Net Income Margin 31% 37% 39%
Cash and Cash Equivalents $7,564 $8,255 $7,183
Total Debt $5,424 $5,180 $3,268
Total Assets $21,329 $18,675 $16,250
Total Liabilitites $15,790 $13,019 $10,222
Stakeholder's Equity $5,468 $5,656 $6,028

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
71% = 31.3% x 0.6 x x 3.9 x

CORPORATE FAMILY [1]

COMPETITORS [22]

BRANDS OWNED [47]

INDUSTRY CODES

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KEY CONTACTS [208]

Tel: (914) 249-2000

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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