Masco Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Kantar Media Spend
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This profile last updated 5/21/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Masco Corporation manufactures home improvement and building products and provides of services that include installation of insulation and other building products. Their specialties includes Insulation, Gutters, Fireplaces, New Construction and Retrofitting

Note: Business Summary has been adapted from the Company's website.

Address: 17450 College Pkwy, Livonia, MI 48152
Tel: (313) 274-7400
Tel: (888) 627-6397
Fax: (313) 792-6135
Website: www.masco.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1929

EMPLOYEE COUNT

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ANNUAL SALES

$7,357,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $7,644 $7,357 $7,142 3% 3%
Gross Profit $2,611 $2,456 $2,253 6% 9%
Operating Income $1,169 $1,053 $914 11% 15%
Net Income $533 $491 $355 8% 38%
Gross Margin 34% 33% 31%
Operating Income Margin 15% 14% 12%
Net Income Margin 6% 6% 4%
Cash and Cash Equivalents $1,194 $990 $1,468
Total Debt $3,085 $2,997 $3,407
Total Assets $5,488 $5,137 $5,664
Total Liabilitites $5,548 $5,435 $5,799
Stakeholder's Equity $-60 $-298 $-135

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-888% = 7.0% x 1.4 x x -91.5 x

CORPORATE FAMILY [7]

COMPETITORS [23]

BRANDS OWNED [50]

INDUSTRY CODES

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KEY CONTACTS [20]

Tel: (313) 274-7400

Tel: (888) 627-6397

NAME/EMAIL TITLE MORE INFO

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President & CEO

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CFO, Treasurer & VP

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CMO-Behr Paint-Global

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Chief Accounting Officer, VP & Controller

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Treasurer & VP

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VP, Strategy & Corporate Development

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VP, Marketing, Masterchem

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VP-Builder Channel

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VP, Consumer Marketing, Behr Process Corporate

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VP, Corporate Affairs

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Director, Marketing Strategy, Masco Cabinetry

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Director, Marketing

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Director, Supply Chain Services, Global

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Manager, eBus Process

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Manager, Health & Safety

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Manager, Environmental Health & Safety

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Manager, Purchasing

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Manager, JIT, Hinging, Door Cell & Receiving

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Group President

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Corporate Communications Manager

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Cleveland, OH

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Minneapolis, MN

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Indianapolis, IN

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 25, 2018

Masco's Trademark Application for "BAILEY" Filed

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May 24, 2018

Reviewing Ply Gem (PGEM) & Masco (MAS)

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Sandra Rojas - VP, Marketing

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