Mars, Incorporated Advertising Spend - REDBOOKS

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
to request full access to the REDBOOKS database!

The Media/Marketing Industry at your Fingertips

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

Alert

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Mars, Incorporated is a confectionery company which delivers across diverse categories of confectionery, chocolates, gum, pet care, and hot office beverages to millions of people around the world every day.

Note: Business Summary has been adapted from the Company's website.

Address: 6885 Elm St, McLean, VA 22101
Tel: (703) 821-4900
Fax: (703) 448-9678
Website: www.mars.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1911

EMPLOYEES

Sign In Or Start a Free Trial to View

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

CORPORATE FAMILY [8]

COMPETITORS [21]

BRANDS OWNED [86]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you would like to save these contacts to.

list:

or
Create New List

CREATE NEW LEAD LIST

List Name:

List Type:

Company List    Contact List

KEY CONTACTS [91]

Tel: (703) 821-4900

NAME/EMAIL TITLE BRANDS MORE INFO

Sign In   or    Start Trial to View

President & CEO

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

CIO & VP, Global

Sign In   or    Start Trial to View

Chief Information Officer

Sign In   or    Start Trial to View

Chief Procurement Officer & VP, Procurement

Sign In   or    Start Trial to View

Chief Procurement Officer, Global

Sign In   or    Start Trial to View

Chief Marketing & Customer Officer

Sign In   or    Start Trial to View

President, Global Food, Drinks & European Multisales

Sign In   or    Start Trial to View

President, Mars Chocolate North America

Sign In   or    Start Trial to View

President, Wrigley

Sign In   or    Start Trial to View

President, Connected Solutions, Belgium

Sign In   or    Start Trial to View

General Counsel

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

VP, Marketing, Food US

Sign In   or    Start Trial to View

VP, Marketing, China

Sign In   or    Start Trial to View

VP, Marketing, Mars Chocolate North America

Sign In   or    Start Trial to View

VP, Corporate Affairs

Sign In   or    Start Trial to View

VP, Global Marketing & Business Development Specialty, Mars Petcare

Sign In   or    Start Trial to View

VP, Corporate Strategy & Strategic Initiatives

Sign In   or    Start Trial to View

VP, Corporate Affairs, Mars Food North America

Sign In   or    Start Trial to View

VP, Marketing

Sign In   or    Start Trial to View

VP, Supply, Research & Development & Procurement

Sign In   or    Start Trial to View

VP, Public Policy & Government Affairs, International

Sign In   or    Start Trial to View

VP, Global Marketing & Innovation, Mars Drinks

Sign In   or    Start Trial to View

Head, Shopper Marketing

Sign In   or    Start Trial to View

Head, Rite Aid Team

Sign In   or    Start Trial to View

Head, Strategic Insights & Innovation, Global

Sign In   or    Start Trial to View

Head, Shopper Marketing COE

Sign In   or    Start Trial to View

General Manager, My M&Ms

Sign In   or    Start Trial to View

General Manager

Sign In   or    Start Trial to View

Sr Dir-Sustainability Engagement & Partnerships

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Brand Dir-M&M'S

Sign In   or    Start Trial to View

Brand Director, Mars Chocolate, North America

Sign In   or    Start Trial to View

Mktg Dir-New Zealand

Sign In   or    Start Trial to View

Marketing Director, Australia

Sign In   or    Start Trial to View

Sales Director

Sign In   or    Start Trial to View

Brand Director, Snickers

Sign In   or    Start Trial to View

Director, Media Planning

Sign In   or    Start Trial to View

Director, Consumer Promotions

Sign In   or    Start Trial to View

Director, Global Sales Capabilities

Sign In   or    Start Trial to View

Director, E-Commerce

Sign In   or    Start Trial to View

Director, Customer Marketing

Sign In   or    Start Trial to View

Dir-Food & Beverage Licensing & Sponsorships

Sign In   or    Start Trial to View

Director, Research & Development, Global M&M's

Sign In   or    Start Trial to View

Director, Creative Agency Buying

Sign In   or    Start Trial to View

Dir-ECommerce Mktg & Mdse

Sign In   or    Start Trial to View

Director, Media Relations, Global

Sign In   or    Start Trial to View

Director, Global Sustainability

Sign In   or    Start Trial to View

Director, Advanced Analytics & Measurement

Sign In   or    Start Trial to View

Director, Human Rights

Sign In   or    Start Trial to View

Director, Marketing & Sales

Sign In   or    Start Trial to View

Dir-Customer Mktg-All Categories

Sign In   or    Start Trial to View

Senior Manager, Packaging Development

Sign In   or    Start Trial to View

Senior Brand Manager, Innovation

Sign In   or    Start Trial to View

Senior Brand Manager, US Strategic Growth

Sign In   or    Start Trial to View

Sr Brand Mgr-MasterFoods-Australia

Sign In   or    Start Trial to View

Senior Brand Manager, Business Development, Mars Foodservices

Sign In   or    Start Trial to View

Senior Brand Manager, SNICKERS

Sign In   or    Start Trial to View

Senior Manager, Interactive, Mars Chocolate US

Sign In   or    Start Trial to View

Sr Acct Mgr-Amazon-Natl-Mars Petcare US

Sign In   or    Start Trial to View

Account Manager, Grocery

Sign In   or    Start Trial to View

Acct Mgr-ECommerce-Click & Mortar

Sign In   or    Start Trial to View

Senior Associate Brand Manager, Christmas

Sign In   or    Start Trial to View

Brand Mgr-Dog & Specialty

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Senior Associate Brand Manager

Sign In   or    Start Trial to View

Senior Associate Brand Manager

Sign In   or    Start Trial to View

Project Manager, Perfect Store

Sign In   or    Start Trial to View

Senior Associate Brand Manager

Sign In   or    Start Trial to View

Senior Associate Brand Manager, Snickers

Sign In   or    Start Trial to View

Senior Associate Brand Manager, SNICKERS Brand

Sign In   or    Start Trial to View

Brand Mgr-M&M's

Sign In   or    Start Trial to View

Product Manager

Sign In   or    Start Trial to View

Sales Manager

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Marketing Manager, Pet, New Zealand

Sign In   or    Start Trial to View

Manager, Customer Marketing

Sign In   or    Start Trial to View

Manager, Petcare Quality Assurance

Sign In   or    Start Trial to View

Manager, Shopper Insights, Consumer & Market Insights

Sign In   or    Start Trial to View

Manager, Trade Communications

Sign In   or    Start Trial to View

Manager, Customer Marketing & Seasonal

Sign In   or    Start Trial to View

Manager, Internal Communications

Sign In   or    Start Trial to View

Manager, Shopper Marketing

Sign In   or    Start Trial to View

Manager, Commercial, Services

Sign In   or    Start Trial to View

Associate Brand Manager, M&M's

Sign In   or    Start Trial to View

Associate Brand Manager, SNICKERS Brand

Sign In   or    Start Trial to View

Associate Brand Manager

Sign In   or    Start Trial to View

Associate Brand Manager

Sign In   or    Start Trial to View

Senior Category Manager, Total Confectionary

Sign In   or    Start Trial to View

Senior Category Manager, Amazon

CONFIRM DOWNLOAD

You are about to download records.

You have $number.format('integer', $!downloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

Alert

Please select at least 1 contact

Alert

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [12]

  AGENCY LOCATION PHONE EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Pittsburgh, PA

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Brazil

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Russia

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Canada

Sign In   or    Start Trial to View

Thailand

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

ADS IN PRINT

COMPANY NEWS

Some in Silicon Valley Publicize Diversity, W... Jun 18, 2014

Though making strides, Silicon Valley struggles to match broader U.S. workforce in diversity. Google software engineers work in a room with a view and a foosball table at Google's office in Kirkland, Wash. The tech industry is often criticized for a...

Apple V. Amazon: Innovation Challenge or Yet-... Jun 18, 2014

The ink is barely dry on Amazon.com‘s ( AMZN ) “Fire” smartphone announcement this afternoon , and already the Street is cranking out commentary. Trip Chowdhry with Global Equities Research today re-issued a note he had first issued over the...

‘Cliffies’ Award to Honor Films About Climate... Jun 18, 2014

After creating and popularizing the rising new genre of ”cli-fi” (novels and movies about climate change and global warming) and pushing the meme into the pages of the New York Times, Time magazine and NPR, I am now in the process of setting up a...

Third Door Media Launches Google AdWords Best... Jun 18, 2014

Third Door Media, publisher of Search Engine Land and Marketing Land, announces the Google-sponsored AdWords Best Practices Center on SearchEngineLand.com. Third Door Media, publisher of Search Engine Land and Marketing Land, announces the new...

Google Might Soon Unveil Its Plan To Take Ove... Jun 18, 2014

Google will reportedly unveil an operating system for your car at its annual developers conference, Google I/O, later this month. Google's solution will "project" content and information from your Android phone to your car dashboard, according to...

New Google Hangouts Start Button for Better E... Jun 18, 2014

In this new era of technology-enabled communications, some of us find ourselves explaining to the younger generation how to hold a conversation (i.e. ask follow-up questions, avoid one-word answers) especially given advanced device integration,...

See all news articles...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com