Marriott International, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/31/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Marriott International, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Marriott Hotels & Resorts continues to inspire and provide a balanced life on the road for discerning and high-achieving business and leisure travelers, offering warm, professional service; sophisticated yet functional guest room design; lobby spaces that facilitate working, dining and socializing; restaurants and bars serving international cuisine prepared simply and from the freshest ingredients; meeting and event spaces and services that are gold standard; and expansive, 24-hour fitness facilities. All their hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Fairfield Inn, Marriott

Address: 10400 Fernwood Rd, Bethesda, MD 20817
Tel: (301) 380-3000
Fax: (301) 380-3969
Website: www.marriott.com
General Email: investorrelations@marriott.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1927

EMPLOYEE COUNT

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ANNUAL SALES

$22,894,000,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $22,894 $17,072 $14,486 34% 17%
Gross Profit $3,702 $2,626 $2,123 40% 23%
Operating Income $2,359 $1,368 $1,350 72% 1%
Net Income $1,372 $780 $859 75% -9%
Gross Margin 16% 15% 14%
Operating Income Margin 10% 8% 9%
Net Income Margin 5% 4% 5%
Cash and Cash Equivalents $383 $858 $96
Total Debt $8,238 $8,506 $4,107
Total Assets $23,948 $24,140 $6,082
Total Liabilitites $20,217 $18,783 $9,672
Stakeholder's Equity $3,731 $5,357 $-3,590

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
36% = 6.0% x 1.0 x x 6.4 x

CORPORATE FAMILY [6]

COMPETITORS [29]

BRANDS OWNED [19]

INDUSTRY CODES

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KEY CONTACTS [331]

Tel: (301) 380-3000

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

November 13, 2018

Apoorva N. Gandhi VP, Multicultural Affairs

Marriott International Expands Culture Day Program

BETHESDA, Md. — Marriott International is expanding its Culture Day program — an initiative aimed at fostering multicultural understanding and ensure welcoming environments — in response to growing demand. Since Marriott founded...

November 12, 2018

Amy C. McPherson President & Managing Director, Europe
Arne M. Sorenson President & CEO
Connie Lee Kim VP, Corporate Communications
J.W. Marriott, Jr. Chairman
Show More

Marriott International Names Liam Brown President and Managing Director of Europe; Dublin-native began Marriott career as a hotel General Manager

BETHESDA, Md. - Marriott International, Inc. (NASDAQ: MAR) announced today that Liam Brown, President, Select Brands and Owner and Franchise Services, North America, will take on the role of President and Managing Director of Europe, a division...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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