Macy's, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Macy's, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at hundreds of locations in the U.S., and more than 100 international destinations through its leading online store at macys.com. Via their stores, e-commerce site, mobile and social platforms, the company offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Their flagship stores are known internationally and are leading destinations for visitors.

Note: Business Summary has been adapted from the Company's website.

Address: 7 W 7th St, Cincinnati, OH 45202-2424
Tel: (513) 579-7000
Tel: (800) 261-5385
Fax: (513) 579-7555
Website: www.macysinc.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1929

EMPLOYEE COUNT

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ANNUAL SALES

$24,837,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended February.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2016 2018 CHANGE 2017 CHANGE  
Revenue $24,837 $25,778 $27,079 -3% -4%
Gross Profit $9,685 $10,157 $10,583 -4% -4%
Operating Income $1,807 $1,315 $2,039 37% -35%
Net Income $1,547 $619 $1,072 149% -42%
Gross Margin 38% 39% 39%
Operating Income Margin 7% 5% 7%
Net Income Margin 6% 2% 3%
Cash and Cash Equivalents $1,455 $1,297 $1,109
Total Debt $5,883 $6,871 $7,637
Total Assets $19,381 $19,851 $20,576
Total Liabilitites $13,708 $15,528 $16,326
Stakeholder's Equity $5,673 $4,323 $4,250

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
27% = 6.2% x 1.3 x x 3.4 x

CORPORATE FAMILY [2]

COMPETITORS [49]

BRANDS OWNED [4]

INDUSTRY CODES

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KEY CONTACTS [149]

Tel: (513) 579-7000

Tel: (800) 261-5385

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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President

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Chief Financial Officer

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Chief Marketing Officer

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Chief Legal Officer

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Chief Technology Officer

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Chief Human Resources Officer

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Treasurer & SVP, Corporate Planning

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EVP & Controller

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EVP, Marketing

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EVP, Corporate Communications

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EVP, Merchandise Execution

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EVP, Digital Technology, Customer Experience & Site Merchandising

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EVP, Real Estate

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SVP, Store Design

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SVP, Off, Price

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Sr VP-Fashion & Digital Strategy

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SVP, Tax

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SVP, Marketing

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SVP, Communications

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SVP, Retention Marketing & Analytics

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Group VP, Real Estate & Head, Development

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Group VP & Director, Fashion, Women's Center Core, Men's & Children's

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Group VP, Marketing Operations

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Group VP, Omni & Division Manager, Merchandise, Fragrances

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Group VP, Corporate Communications

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Group VP, Cause Marketing, Events & Tourism Strategy

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VP & Creative Director, Branded Entertainment

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VP, Partnership Marketing, Macy's Parade & Entertainment Group

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VP-Brdcst & Branded Ent

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VP, Leadership Development

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VP, Media Relations

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VP, Human Resources, Macy's Logistics

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VP, Media Relations & Cause Marketing

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VP, Integrated Brand Marketing

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VP, Merchant Marketing, Home

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VP, Marketing, Wear & Private Brands

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VP, Marketing

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VP, Innovation Programs

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VP, Marketing Strategy, Clienteling & Backstage

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VP-COE Asset Protection

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VP, Publicity

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VP, Media Relations & Cause Marketing

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VP-Home Textiles

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VP, Corporate Communications

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VP-New Licensed & Multicultural Bus Dev

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VP, Digital Support

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VP, Integrated Marketing

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VP, Advertising Strategy

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VP, Product Management

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VP, Marketing

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VP, Marketing

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Head, Technical

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Regional Director, Investigations

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Media Director, National Broadcast & Branded Entertainment

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Marketing Director

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Marketing Director

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Marketing Director, Campaign Strategy

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Product Director

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Creative Director, Social Media

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Brand Director, Macy's Merchandising Group

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Product Director, Material Girl Juniors

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Dir & Planner-Omni Mdse

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Director

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Director, Private Brands Creative & Fashion Photography

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Director, Omnichannel CRM

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Director, Integrated Advertising, Macy's Corporate

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Director, E-Commerce

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Dir-Omni Mdse Plng-Fashion Jewelry & Sterling Silver

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Director, Marketing Strategy

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Director, Investor Relations

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Director, Business Strategy, Kids

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Director, Production Operations

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Director, Product Management

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Director, Business Strategy

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Director, Event & Marketing Strategies

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Director, Media Partner Solutions

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Director, Financial Planning, Men's Career

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Director, Financial Planning, Private Brands

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Director, Corporate Communications

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Director, Special Events

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Director, Digital

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Director, National Media Relations

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Director, Digital Media

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Director, Integrated Brand Marketing

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Director, Advanced Analytics

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Senior Manager, Media Relations, Southwest

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Senior Manager, Video & Branded Entertainment

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Senior Manager, Social Media Communities

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Brand Manager, Jewelry

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Brand Manager, Macy's Merchandising Group

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Brand Manager

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Brand Manager

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Product Manager, Macy's Merchandising Group

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Product Mgr-Thalia Sodi RTW

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Senior Product Manager, Collections Bedding

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Product Manager, Epic Threads Girls 2-6x & 7-16

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Product Manager

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Manager, CAD & Projects

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Manager, Digital Media

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Manager, Infrastructure Implementation Services

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Manager, Media Relations, National

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Manager, Special Events

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Manager, Partnership Marketing, Macy's Parade & Entertainment Group

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Manager, Brand Strategy

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Manager, Marketing Strategy, Mobile Enhancements & Innovation

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Mgr-Project Mgmt, Digital & Social Media

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Manager, General Business, RTW

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Manager, Product Integrity

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Mgr-Copy & Loyalty Mktg

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Mgr-Adv & Partnership Mktg-Macy's Branded Entertainment

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Manager, Media Relations

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Manager, Public Relations

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Manager, Special Events & Event Strategies, National

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Mgr-Multicultural Events & Mktg

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Manager, Multi Store Human Resources

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Mgr-Digital Mdsg-RTW Petites

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Manager, Media Relations

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Associate Manager, Product, Style & Co Denim

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Specialist, Multicultural & Advertising

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Strategist, Content

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Sr Planner-Fashion & Tech Watches

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Planner-Omni Mdse-Men's Designer Sportswear

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Planner, Omni Finance, Juniors

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Planner-Fin-Women's Coats

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Merchandiser, Visual

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Buyer

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Senior Art Director

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Assistant Project Manager, Advertising, Broadcast & Visual

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Chief Omnichannel & Operations Officer

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Buyer-Men's Dress Shirts & Neckwear-Omni

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Assoc Buyer-Men's Freestyle & Denim

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Senior Marketing Manager, Men's

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Chief Stores & Human Resources Officer

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Relations Manager, Media, South Regional

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Buyer, Omni

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Chief Strategy, Analytics & Innovation Officer

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Buyer, Men's

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Associate Buyer, Swimwear

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Buyer, Omni-Men's Active

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Buyer, Product Development, Upholstery, Furniture

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Chief Product & Digital Revenue Officer

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Buyer-Omni-Furniture-Case Goods

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Assoc Buyer-Women's Shoes

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Senior Marketing Manager, Handbags, Dress Accessories & Michael Kors

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Regional Senior Manager, Public Relations

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Assoc Buyer-Omni-Calvin Klein Collections

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AGENCY RELATIONSHIPS [9]

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Chicago, IL

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New York, NY

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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