Macy's, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Macy's, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at hundreds of locations in the U.S., and more than 100 international destinations through its leading online store at macys.com. Via their stores, e-commerce site, mobile and social platforms, the company offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Their flagship stores are known internationally and are leading destinations for visitors.

Note: Business Summary has been adapted from the Company's website.

Address: 7 W 7th St, Cincinnati, OH 45202-2424
Tel: (513) 579-7000
Tel: (800) 261-5385
Fax: (513) 579-7555
Website: www.macysinc.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1929

EMPLOYEE COUNT

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ANNUAL SALES

$25,778,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $25,778 $27,079 $28,105 -4% -3%
Gross Profit $10,157 $10,583 $11,242 -4% -5%
Operating Income $1,315 $2,039 $2,800 -35% -27%
Net Income $619 $1,072 $1,526 -42% -29%
Gross Margin 39% 39% 40%
Operating Income Margin 5% 7% 9%
Net Income Margin 2% 3% 5%
Cash and Cash Equivalents $1,297 $1,109 $2,246
Total Debt $6,871 $7,637 $7,309
Total Assets $19,851 $20,576 $21,330
Total Liabilitites $15,528 $16,326 $15,952
Stakeholder's Equity $4,323 $4,250 $5,378

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
14% = 2.4% x 1.3 x x 4.6 x

CORPORATE FAMILY [4]

COMPETITORS [51]

BRANDS OWNED [4]

INDUSTRY CODES

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KEY CONTACTS [74]

Tel: (513) 579-7000

Tel: (800) 261-5385

NAME/EMAIL TITLE MORE INFO

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Executive Chairman & CEO

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President

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Chief Financial Officer

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Chief Marketing Officer

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Chief Product & Digital Revenue Officer

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Chief Legal Officer

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Chief Human Resources Officer

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Chief Omnichannel & Operations Officer

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Treasurer & SVP, Corporate Planning

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EVP & Controller

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EVP & General Manager, Merchandising, Cosmetics, Fragrances & Shoes

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EVP, Digital Technology, Customer Experience & Site Merchandising

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EVP, Real Estate

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SVP, Off, Price

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Sr VP-Macy's Fashion & Digital Strategy

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SVP, Tax

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SVP, Marketing

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Group VP, Real Estate & Head, Development

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Group VP & Director, Fashion, Women's Center Core, Men's & Children's

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Group VP, Marketing Operations

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Group VP, Omni & Division Manager, Merchandise, Fragrances

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Regional Vice President, South Central

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Regional Vice President, Asset Protection

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VP, Leadership Development

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VP, Media Relations & Cause Marketing

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VP, Marketing, Storewide & OmniChannel

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VP, Marketing, Home & Leased

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VP, Corporate Giving

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VP, Information Technology

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VP-COE Asset Protection

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VP, Media Relations & Cause Marketing

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VP, Integrated Marketing

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VP, Marketing

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Regional Director, Investigations

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Media Director, National Broadcast & Branded Entertainment

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Media Director

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Director, Omnichannel CRM

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Director, Internal Communications, Community Relations & Corporate Communications

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Director, Integrated Advertising, Macy's Corporate

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Director, E-Commerce

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Director, Investor Relations

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Director, Business Strategy, Kids

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Director, Financial Planning, Private Brands

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Director, Audio Media Strategies

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Director, Omnichannel Merchandise Planning

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Director, Learning, Development & Communications

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Director, National Media Relations

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Senior Manager, Media Relations, Southwest

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Senior Manager, Advertising, Marketing & Events, National

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Brand Manager

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Brand Manager

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Product Manager

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Manager, Partnership Marketing, Macy's Parade & Entertainment Group

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Manager, CAD & Projects

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Manager, Digital Media

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Manager, Infrastructure Implementation Services

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Manager, Special Events

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Manager, Associate Relations

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Manager, Advertising & Partnership Marketing

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Manager, Public Relations

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Manager, Media Relations

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Event Manager Operations, Parade & Entertainment Group

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Manager, Media Relations

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Manager, Media Relations

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Specialist, Multicultural & Advertising

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Planner, Omni Finance, Juniors

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Merchandiser, Visual

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Associate Planner, Merchandise, Omni

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Chief Stores & Human Resources Officer

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Relations Manager, Media, South Regional

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Chief Private Brands Officer

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Chief Strategy, Analytics & Innovation Officer

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Associate Buyer, Omni

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Regional Senior Manager, Public Relations

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AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 16, 2018

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Better Stock: Walmart vs. Macy's

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..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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