Lowe's Companies, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/8/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Lowe's Companies, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Lowe's Companies, Inc. serves millions of customers a week at their home improvement stores. They help customers with their varying home improvement needs, offering a complete line of products for maintenance, repair, remodeling, and home decorating.

Note: Business Summary has been adapted from the Company's website.

Address: 1000 Lowe's Blvd, Mooresville, NC 28117
Tel: (704) 758-1000
Tel: (800) 445-6937
Website: www.lowes.com
General Email: investorrelations@lowes.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1946

EMPLOYEE COUNT

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ANNUAL SALES

$65,017,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended February.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2016 2018 CHANGE 2017 CHANGE  
Revenue $68,619 $65,017 $59,074 5% 10%
Gross Profit $23,409 $22,464 $20,570 4% 9%
Operating Income $6,586 $5,846 $4,971 12% 17%
Net Income $3,447 $3,093 $2,546 11% 21%
Gross Margin 34% 34% 34%
Operating Income Margin 9% 8% 8%
Net Income Margin 5% 4% 4%
Cash and Cash Equivalents $588 $558 $405
Total Debt $16,995 $15,699 $12,649
Total Assets $35,291 $34,408 $31,266
Total Liabilitites $29,418 $27,974 $23,612
Stakeholder's Equity $5,873 $6,434 $7,654

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
58% = 5.0% x 1.9 x x 6.0 x

CORPORATE FAMILY [1]

COMPETITORS [27]

BRANDS OWNED [7]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [71]

Tel: (704) 758-1000

Tel: (800) 445-6937

NAME/EMAIL TITLE MORE INFO

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Chairman

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President & CEO

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Chief Financial Officer

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Finance Director

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CIO & SVP

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Chief Marketing Officer

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Chief Accounting Officer & SVP

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Chief Digital Officer & SVP

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Chief Customer Officer

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President & CEO, Canada

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General Counsel, Secretary & EVP

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Treasurer & SVP, Corporate Finance

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Exec VP-Merchandising

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EVP, Supply Chain

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EVP, Stores

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EVP, Human Resources

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SVP & Managing Director, India

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SVP & General Manager, Merchandising, Building & Maintenance

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SVP, Customer Experience

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SVP, Store Operations, North Division

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SVP, Services, LOWES HOME IMPROVEMENT

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SVP, Administration

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SVP, Supply Chain Field Operations

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VP, Corporate Planning & Treasury

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VP, Transportation

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VP-Product Mgmt-Store Sys

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VP, Merchandising, Lowe's Home Improvement

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VP, Operations

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VP, Targeted Marketing

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VP-Mktg Strategy, Plng & Media

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VP, Brand, Content & Advertising

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Head, Influencer Marketing

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Head, Stored Value Programs, Customer Strategy & Segmentation

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Senior Director, Product Management

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Executive Producer

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Senior Producer, Narrative & Lowe's Innovation Labs

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Brand Marketing Manager, Lowe's Home Improvement

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Director, Information Technology Solutions

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Director, Digital Commerce, LowesForPros.com

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Director, Marketing Planning

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Director, Creative Content & Lowe's Creative Ideas

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Director, Strategy

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Director, Public Relations

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Director, Market

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Director, Digital Marketing & CRM, Lowe's Home Improvement

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Director, Promotional Displays

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Director, New Business Development

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Director, Data Science

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Director, Digital Technology

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Area Manager, Human Resources

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Sr Mgr-Product Mgmt-Customer

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Project Manager

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Marketing Manager, Omni-Activation, Seasonal Business & Services

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Marketing Manager, Omni-Activation

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Product Manager, Digital

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Manager, ESS Category, Creative & Agency

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Manager, Marketing Strategy

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Manager, Marketing Technology & Operations

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Manager, Flex Space

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Mgr-Content Mktg-Lowe's Home Improvement

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Manager, Online Merchandising, Lowe's Home Improvement

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Manager, Creative Delivery

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Manager, Social Media

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Sr Specialist-Adv Production

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Senior Specialist, Product Information

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Senior Analyst, Marketing

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Senior Analyst, Marketing, Customer Strategy & Segmentation

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Senior Analyst, Marketing

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Senior Analyst, Marketing, lowesforpros.com

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Senior Analyst, Marketing

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Analyst-Pricing Ops-Lowe's Home Improvement

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AGENCY RELATIONSHIPS [13]

  AGENCY LOCATION EMPLOYEES  

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Chicago, IL

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New York, NY

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Southfield, MI

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El Segundo, CA

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Winston Salem, NC

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Portland, ME

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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Marshall A. Croom Chief Financial Officer
Marvin R. Ellison President & CEO
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