Lowe's Companies, Inc. Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Lowe's Companies, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Lowe's Companies, Inc. serves millions of customers a week at their home improvement stores. They help customers with their varying home improvement needs, offering a complete line of products for maintenance, repair, remodeling, and home decorating.

Note: Business Summary has been adapted from the Company's website.

Address: 1000 Lowe's Blvd, Mooresville, NC 28117
Tel: (704) 758-1000
Tel: (800) 445-6937
Website: www.lowes.com
General Email: investorrelations@lowes.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1946

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$65,017,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended February.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $65,017 $59,074 $56,223 10% 5%
Gross Profit $22,464 $20,570 $19,558 9% 5%
Operating Income $5,846 $4,971 $4,792 17% 3%
Net Income $3,093 $2,546 $2,698 21% -5%
Gross Margin 34% 34% 34%
Operating Income Margin 8% 8% 8%
Net Income Margin 4% 4% 4%
Cash and Cash Equivalents $558 $405 $466
Total Debt $15,699 $12,649 $11,358
Total Assets $34,408 $31,266 $31,721
Total Liabilitites $27,974 $23,612 $21,753
Stakeholder's Equity $6,434 $7,654 $9,968

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
48% = 4.8% x 1.9 x x 5.3 x

CORPORATE FAMILY [1]

COMPETITORS [28]

BRANDS OWNED [7]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [76]

Tel: (704) 758-1000

Tel: (800) 445-6937

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Chairman, President & CEO

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

Finance Director

Sign In   or    Start Trial to View

Chief Operating Officer

Sign In   or    Start Trial to View

Chief Information Officer

Sign In   or    Start Trial to View

Chief Marketing Officer

Sign In   or    Start Trial to View

Chief Legal Officer, Chief Compliance Officer & Secretary

Sign In   or    Start Trial to View

Chief Accounting Officer & SVP

Sign In   or    Start Trial to View

Chief Digital Officer & SVP

Sign In   or    Start Trial to View

Chief Customer Officer

Sign In   or    Start Trial to View

Chief Human Resources Officer

Sign In   or    Start Trial to View

Chief Supply Chain Officer & SVP, Store Operations, North

Sign In   or    Start Trial to View

President, International & CEO, Canada

Sign In   or    Start Trial to View

Treasurer & SVP, Corporate Finance

Sign In   or    Start Trial to View

Sr VP & Mng Dir-India

Sign In   or    Start Trial to View

SVP & General Manager, Merchandising, Building & Maintenance

Sign In   or    Start Trial to View

SVP, Customer Experience

Sign In   or    Start Trial to View

SVP, Store Operations, North Division

Sign In   or    Start Trial to View

SVP, Business Development

Sign In   or    Start Trial to View

SVP, Services, LOWES HOME IMPROVEMENT

Sign In   or    Start Trial to View

SVP, Supply Chain Field Operations

Sign In   or    Start Trial to View

SVP, Real Estate Engineering & Construction

Sign In   or    Start Trial to View

VP, Corporate Planning & Treasury

Sign In   or    Start Trial to View

VP, Transportation

Sign In   or    Start Trial to View

VP, Digital Development

Sign In   or    Start Trial to View

VP, Market & Concept Development

Sign In   or    Start Trial to View

VP, Merchandising, Lowe's Home Improvement

Sign In   or    Start Trial to View

VP, Operations

Sign In   or    Start Trial to View

VP, Targeted Marketing

Sign In   or    Start Trial to View

VP, Marketing Planning & Media

Sign In   or    Start Trial to View

Head, Influencer Marketing

Sign In   or    Start Trial to View

Head, Narrative, Driven Innovation & Uncommon Partnership Development

Sign In   or    Start Trial to View

Head-Stored Value Programs, Customer Strategy & Segmentation

Sign In   or    Start Trial to View

Executive Producer

Sign In   or    Start Trial to View

Senior Producer, Narrative & Lowe's Innovation Labs

Sign In   or    Start Trial to View

Brand Marketing Manager, Lowe's Home Improvement

Sign In   or    Start Trial to View

Director, Information Technology Solutions

Sign In   or    Start Trial to View

Director, Digital Commerce, LowesForPros.com

Sign In   or    Start Trial to View

Director, Marketing Planning

Sign In   or    Start Trial to View

Director, Creative Content & Lowe's Creative Ideas

Sign In   or    Start Trial to View

Director, Strategy

Sign In   or    Start Trial to View

Director, Public Relations

Sign In   or    Start Trial to View

Director, Market

Sign In   or    Start Trial to View

Director, Digital Marketing & CRM, Lowe's Home Improvement

Sign In   or    Start Trial to View

Director, Promotional Displays

Sign In   or    Start Trial to View

Director, New Business Development

Sign In   or    Start Trial to View

Director, Data Science & Digital Analytics

Sign In   or    Start Trial to View

Director, Digital Technology, Mobile

Sign In   or    Start Trial to View

Area Manager, Human Resources

Sign In   or    Start Trial to View

Sr Mgr-Online Mdsg-Ecommerce

Sign In   or    Start Trial to View

Senior Product Manager, Emerging Experiences

Sign In   or    Start Trial to View

Mktg Mgr-Omni-Activation-Seasonal Bus & Svcs

Sign In   or    Start Trial to View

Marketing Manager, Vendor Co-Marketing

Sign In   or    Start Trial to View

Marketing Manager, Digital Media

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Manager, Digital Product, Lowe's Home Improvement

Sign In   or    Start Trial to View

Manager, Corporate Public Relations

Sign In   or    Start Trial to View

Manager, ESS Category, Creative & Agency

Sign In   or    Start Trial to View

Manager, Marketing Technology & Operations

Sign In   or    Start Trial to View

Manager, Flex Space

Sign In   or    Start Trial to View

Manager, Content Marketing

Sign In   or    Start Trial to View

Manager, Online Merchandising, Lowe's Home Improvement

Sign In   or    Start Trial to View

Manager, Creative Delivery

Sign In   or    Start Trial to View

Manager, Social Media

Sign In   or    Start Trial to View

Senior Specialist, Product Information

Sign In   or    Start Trial to View

Senior Specialist, Marketing, Lowe's Home Improvement

Sign In   or    Start Trial to View

Specialist, Advertising Production

Sign In   or    Start Trial to View

Specialist, Social Media

Sign In   or    Start Trial to View

Senior Analyst, Marketing

Sign In   or    Start Trial to View

Senior Analyst, Marketing, Customer Strategy & Segmentation

Sign In   or    Start Trial to View

Senior Analyst, Product & Brand Management

Sign In   or    Start Trial to View

Senior Analyst, Marketing

Sign In   or    Start Trial to View

Senior Analyst, Marketing, lowesforpros.com

Sign In   or    Start Trial to View

Senior Analyst, Marketing

Sign In   or    Start Trial to View

Analyst, Pricing Operations

Sign In   or    Start Trial to View

Corporate Executive, Administration

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [11]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New Berlin, WI

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Minneapolis, MN

Sign In   or    Start Trial to View

Southfield, MI

Sign In   or    Start Trial to View

Austin, TX

Sign In   or    Start Trial to View

Stone Mountain, GA

Sign In   or    Start Trial to View

Winston Salem, NC

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Dallas, TX

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 19, 2018

Jennifer L. Weber Chief Human Resources Officer

Lower Paid Jobs Exploding in California

California, according to the old and confused Guv Brown may be headed into a recession. My home County, Ventura, is already in a recession. Seneca in Modesto is closing down, 265 folks losing their jobs. But, if you want low pay jobs, California is...

February 16, 2018

Katie Spikes Sr Mgr-Online Mdsg-Ecommerce

Aisle Talk, Week of February 12

Genesco Inc. announced that the company is initiating a formal process to explore the sale of its Lids Sports Group business. The company believes the “best long-term interests of the company and its shareholders to focus on building upon our...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com