L'Oreal USA Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

L'Oreal, a leading beauty company, has catered to all forms of beauty in the world and has built a portfolio of international, diverse and complementary brands.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Garnier, Kiehl's, L'Oreal Paris, Maybelline

Address: 575 5th Ave, New York, NY 10017-2422
Tel: (212) 818-1500
Website: www.lorealusa.com
General Email: media@us.loreal.com

EMAIL PROFILE

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STATISTICS

FOUNDED

1953

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [6]

COMPETITORS [6]

BRANDS OWNED [21]

INDUSTRY CODES

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KEY CONTACTS [256]

Tel: (212) 818-1500

NAME/EMAIL TITLE BRANDS MORE INFO

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President & Designer, Collections, International

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CIO-America's

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CMO, Strategic Projects & Assistant VP

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Chief Marketing Officer

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CMO, Portugal

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Chief Communications Officer

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Chief Human Resources Officer & SVP, Human Resources

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Chief Digital Officer, L'Oreal Paris DMI, Global

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Chief Retail Officer

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President, Japan

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President, Consumer Products Division

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President, Brand, Paris

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President, Luxury Products Division

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President, Consumer Products Division

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SVP, Omni Media

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SVP, Marketing

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SVP, Marketing, Garnier

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SVP, Marketing & Digital, CRM L'Oreal Professional

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SVP, Digital & Marketing, LUXE Division

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SVP, Consumer Products Division, Americas

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VP & Head, Marketing, Kerastase & Shu Uemura

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VP & Head, Haircare Category

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VP & Sales Manager, L'Oreal Paris Hair Color, National

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VP, Business Development

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VP, Digital Marketing & E-Commerce, Lancome

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VP, Marketing

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VP, Omni Media, L'Oreal LUXE

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VP, Marketing, US

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VP, Consumer, Market Insight & Foresight, Research & Innovation

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VP & Architect-Enterprise-Americas

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VP, Marketing, L'Oreal Paris Skincare

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VP, Marketing

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VP, Brand Management

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VP, Business Development, Redken

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VP, Global Development & Marketing, SkinCeuticals

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VP, Product Development, Luxury Products Division

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VP, Brand Marketing, Global

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VP, Consumer Research, Global

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VP, Marketing

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VP-Precision Media

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VP, Global Media & Communications, Redken, Pureology & Mizani

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VP, Human Resources Research & Innovation

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VP, Integrated Consumer Communications, Garnier

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VP, Divisional Operations

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VP, Creative

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VP, Digital & Advertising Counsel

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VP, Garnier Hair Color Marketing

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VP, Public Relations, YSL Beauty, Stella McCartney & V&R Perfumes

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VP, Digital Marketing, E-Commerce & CRM

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VP, Marketing & Business Development

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VP, PRO Sales

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VP, Marketing, Giorgio Armani USA

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VP, Consumer Market Insight & Strategy, Skin, Cosmetics & Luxe

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VP, Integrated Consumer Communications, Maybelline New York

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VP, Digital Innovation & Entrepreneurship

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VP, Distribution

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VP, Cosmetics

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Assistant VP & Head, Marketing & Digital Purchasing

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Head, Programmatic

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Head, Media, Digital & E, Business

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Head, CRM & Loyalty, Omni Media

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Head, Digital, L'Oreal Luxe Mx

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Assistant VP & Creative Director, Clarisonic, Global

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Asst VP-Media & Digital Mktg-Paris

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Assistant VP

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Asst VP-Corp Omni Media

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Assistant VP, Digital Marketing, Maybelline & Essie

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Assistant VP

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Assistant VP, Digital & Social, Maybelline New York

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Assistant VP, Maybelline Cosmetics

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Assistant VP, Global Marketing, Pro Products Division

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Assistant VP, Global Public Relations & Communications, Ralph Lauren Fragrances

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Assistant VP, Integrated Consumer Communications, Multi Cultural & Specialty Beaut

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Assistant VP, CPD E-Commerce

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Assistant VP, Medical & Media Relations

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Asst VP-Digital Mktg & ECommerce

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Assistant VP, Digital Marketing, Global

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Associate VP, CRM, Loyalty & Digital Strategy

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General Manager, Kerastase & Shu Uemura Art

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General Manager, La Roche-Posay USA

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General Manager

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General Manager, L'Oreal Multi-Cultural Beauty Division

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General Manager, Dermablend Pro Global & US

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General Manager

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General Manager, Redken & Pureology

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General Manager, L'Oreal Professional

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General Manager, CeraVe Skincare, USA & DMI

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Marketing Director, La Roche-Posay

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Brand Marketing Manager, L'Oreal Paris

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Marketing Director, NYX PROFESSIONAL MAKEUP, International

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Marketing Director

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Marketing Director, Garnier Skincare

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Marketing Director, Garnier US Hair Color Innovation

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Marketing Director, L'Oreal Paris Cosmetics

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Marketing Director, Essie

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Marketing Director, Decleor & Carita

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Marketing Director, Color

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Marketing Director, L'Oreal Paris Haircolor Innovation

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Marketing Director, Global

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Creative Director

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Art Director, Digital

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Marketing Director

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Marketing Director, Global

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Director, E-Commerce, YSL Beauty

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Dir-Media & Data Pur

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Director, Digital Solutions, E-Commerce & Digital Strategy

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Director, Social, Giorgio Armani Fragrances & Beauty

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Director, Digital Marketing & Procurement

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Director, Public Relations, Maybelline

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Director, Divisional Operations

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Director, Social Media

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Director, Digital Media

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Director, Digital Marketing & Media

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Director, Digital Marketing, Africa

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Director, Social Media, Lancome

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Director, Digital Marketing, Garnier Brand

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Director, Social Media Strategy

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Director, Public Relations

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Director, Indirect Purchasing

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Director, Communications & Casting, Global

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Director, Digital Marketing

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Director, Omnimedia

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Director, Global Digital Project Management, LUXE

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Director, Commercial Finance

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Director, Digital Marketing & E-Commerce

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Director, Social Media, Garnier

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Director, Garnier Fructis

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Director, Public Relations, Kiehl's

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Director, Digital & Social Media Strategy

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Director, Mobile & Omnichannel, SalonCentric, Division

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Dir-Content-Paris

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Area Manager, Artistry, Lancome Education

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Senior Brand Manager, Maybelline

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Senior Manager, Information Technology Digital Marketing, SEO, Performance & Tagging

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Senior Manager, Digital Marketing & Media

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Senior Manager, Corporate Omni Media

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Senior Manager, Integrated Consumer Communications, Multi Cultural & Specialty Beauty

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Senior Brand Manager, L'Oreal Paris Cosmetics

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Senior Manager, Digital Marketing

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Senior Manager, Planning & Content Strategy, Omni Media

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Senior Manager, Digital Marketing

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Sr Mgr-Corp Strategic Mktg

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Senior Project Manager, Permanent Merchandising & Division Operations

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Account Manager, National

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Marketing Manager

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Marketing Manager, Giorgio Armani Fragrance

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Manager, TV Retail, Lancome & L'Oreal Luxe

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Manager, Digital Marketing

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Manager, Business Development, Kerastase & Shu Uemura

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Mgr-Paid Social-Kiehl's

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Manager, Retail Operations, Walgreens, L'Oreal Paris

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Manager, Creative Operations

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Manager, E-Commerce

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Manager, Public Relations, Integrated Marketing Communications, Redken & Pureology

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Senior Strategist, Social Media, Maybelline

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Senior Marketing Manager, L'Oreal Paris Cosmetics

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Division Brand Manager

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AGENCY RELATIONSHIPS [25]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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Some in Silicon Valley Publicize Diversity, W... Jun 18, 2014

Though making strides, Silicon Valley struggles to match broader U.S. workforce in diversity. Google software engineers work in a room with a view and a foosball table at Google's office in Kirkland, Wash. The tech industry is often criticized for a...

Apple V. Amazon: Innovation Challenge or Yet-... Jun 18, 2014

The ink is barely dry on Amazon.com‘s ( AMZN ) “Fire” smartphone announcement this afternoon , and already the Street is cranking out commentary. Trip Chowdhry with Global Equities Research today re-issued a note he had first issued over the...

‘Cliffies’ Award to Honor Films About Climate... Jun 18, 2014

After creating and popularizing the rising new genre of ”cli-fi” (novels and movies about climate change and global warming) and pushing the meme into the pages of the New York Times, Time magazine and NPR, I am now in the process of setting up a...

Third Door Media Launches Google AdWords Best... Jun 18, 2014

Third Door Media, publisher of Search Engine Land and Marketing Land, announces the Google-sponsored AdWords Best Practices Center on SearchEngineLand.com. Third Door Media, publisher of Search Engine Land and Marketing Land, announces the new...

Google Might Soon Unveil Its Plan To Take Ove... Jun 18, 2014

Google will reportedly unveil an operating system for your car at its annual developers conference, Google I/O, later this month. Google's solution will "project" content and information from your Android phone to your car dashboard, according to...

New Google Hangouts Start Button for Better E... Jun 18, 2014

In this new era of technology-enabled communications, some of us find ourselves explaining to the younger generation how to hold a conversation (i.e. ask follow-up questions, avoid one-word answers) especially given advanced device integration,...

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