L'Oreal USA Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 12/7/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS L'Oreal USA FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

L'Oreal, a leading beauty company, has catered to all forms of beauty in the world and has built a portfolio of international, diverse and complementary brands.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Garnier, Kiehl's, L'Oreal Paris, Maybelline, Urban Decay

Address: 575 5th Ave, New York, NY 10017-2422
Tel: (212) 818-1500
Website: www.lorealusa.com
General Email: media@us.loreal.com

EMAIL PROFILE

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STATISTICS

FOUNDED

1953

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [7]

COMPETITORS [6]

BRANDS OWNED [22]

INDUSTRY CODES

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KEY CONTACTS [247]

Tel: (212) 818-1500

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Information Officer

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CMO-Digital Basecamp & Mgr

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Chief Digital Officer, L'Oreal Paris DMI, Global

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President & CEO, Americas

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Pres-Japan & Rep Dir

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President, Consumer Products Division

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President, International Designer Collections

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SVP, Marketing, Garnier

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VP, Marketing, L'Oreal Paris Skincare

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Head-Comm-Supply Chain Transformation

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Head-EComm & Digital-L'Oreal Luxe Mx

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Asst VP-Mktg-Giorgio Armani Fragrances

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Asst VP-Garnier Hair Care & Hair Color

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Assistant VP, Marketing, Luxury Pro Products

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Asst VP-Mktg-NYX PROFESSIONAL MAKEUP

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Assoc VP-Programmatic & Tech Advancement

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General Manager, La Roche-Posay USA

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General Manager, Multicultural Beauty

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General Manager

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General Manager, SkinCeuticals

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Gen Mgr-Pureology

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General Manager, CeraVe Skincare, USA & DMI

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Gen Mgr-Lancome & Clarisonic-UK & Ireland

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Marketing Director, L'Oreal Paris Hair Color

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Marketing Director, Garnier Skincare

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Mktg Dir-Urban Decay & IT Cosmetics-APAC

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Marketing Director

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Dir-Media, Digital & eBus

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Director, Public Relations, Yves Saint Laurent Beaute

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Senior Manager, Corporate Omni Media

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Marketing Manager, Giorgio Armani Fragrance

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Marketing Manager

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Mktg Mgr-Matrix

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

December 07, 2018

Tim Coolican President, Paris

L'Oreal Paris Honors Extraordinary Women of Worth at 13th Annual Celebration; Christy Silva of Aidan's Heart Foundation Named National Honoree and Jaha Dukureh of Safe Hands for Girls Honored as 2018 Karen T. Fondu Impact Award Winner

NEW YORK, Dec. 6 -- L'Oreal Paris celebrated 10 women selflessly making an extraordinary difference in the world at the 13th annual Women of Worth event last night. Inspired by the L'Oreal Paris tagline, "Because You're Worth It," Women of...

December 06, 2018

MedMen Appoints Veteran Retail Finance Executive as Chief Financial Officer

MedMen Enterprises Inc. (MedMen or the Company) (CSE: MMEN) (OTCQX: MMNFF) (FSE: A2JM6N) announced today the hiring of Michael W. Kramer, a veteran finance executive with a proven track record at retailers such as Apple Inc., Abercrombie & Fitch...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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