L'Oreal USA Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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OPPORTUNITIES

BUSINESS SUMMARY

L'Oreal, a leading beauty company, has catered to all forms of beauty in the world and has built a portfolio of international, diverse and complementary brands.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Garnier, Kiehl's, L'Oreal Paris, Maybelline, Urban Decay

Address: 575 5th Ave, New York, NY 10017-2422
Tel: (212) 818-1500
Website: www.lorealusa.com
General Email: media@us.loreal.com

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STATISTICS

FOUNDED

1953

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [7]

COMPETITORS [6]

BRANDS OWNED [22]

INDUSTRY CODES

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KEY CONTACTS [248]

Tel: (212) 818-1500

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Chief Information Officer

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CMO, Portugal

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Chief Digital Officer, L'Oreal Paris DMI, Global

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SVP, Marketing, Garnier

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SVP, Marketing & Digital, CRM L'Oreal Professional

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SVP, Digital & Marketing, LUXE Division

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VP & Sales Manager, L'Oreal Paris Hair Color, National

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VP, Garnier Hair Color Marketing

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VP, Public Relations, YSL Beauty, Stella McCartney & V&R Perfumes

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Head, Digital, L'Oreal Luxe Mx

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Assistant VP, Haircolor, L'Oreal Professional, USA

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General Manager, La Roche-Posay USA

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General Manager, CeraVe Skincare, USA & DMI

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Marketing Director, Maybelline US

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Marketing Director, Garnier Skincare

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Brand Marketing Manager, L'Oreal Paris

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Marketing Director, NYX PROFESSIONAL MAKEUP, International

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Area Manager, Artistry, Lancome Education

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Senior Marketing Manager, L'Oreal Paris Cosmetics

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Senior Marketing Manager

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 20, 2018

L’Oréal steps up its efforts in fight against cancer

In light of World Cancer Day (4 February), L’Oréal Group and its brands have underlined their commitment to fighting cancer and supporting those suffering from the disease. La Roche-Posay is engaged in a global effort to prevent the...

February 19, 2018

Sumita Banerjee SVP, Talent Acquisition, Americas

CIBS Luncheon Features L\'Oréal Talent Acquisition Executive

The Cosmetic Industry Buyers & Suppliers Organization (CIBS) launched their 2018 luncheon program on February 13 with a special guest speaker. Sumita Banerjee senior vice president, Talent Acquisition, L’Oréal Americas addressed...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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