Lockheed Martin Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Lockheed Martin Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Lockheed Martin is a global security and aerospace company. They are specialized in Research, Design, Development, Manufacture, Integration and Sustainment of Advanced Technology systems, products and services.

Note: Business Summary has been adapted from the Company's website.

Address: 6801 Rockledge Dr, Bethesda, MD 20817-1877
Tel: (301) 897-6000
Fax: (301) 897-6704
Website: www.lockheedmartin.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1995

EMPLOYEE COUNT

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ANNUAL SALES

$47,248,000,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $47,248 $40,536 $39,946 16% 1%
Gross Profit $5,062 $4,492 $4,683 12% -4%
Operating Income $5,549 $4,712 $5,012 17% -5%
Net Income $5,302 $3,605 $3,614 47% 0%
Gross Margin 10% 11% 11%
Operating Income Margin 11% 11% 12%
Net Income Margin 11% 8% 9%
Cash and Cash Equivalents $1,837 $1,090 $1,446
Total Debt $14,282 $15,261 $7,098
Total Assets $47,806 $49,304 $37,046
Total Liabilitites $46,295 $46,207 $33,646
Stakeholder's Equity $1,511 $3,097 $3,400

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
350% = 11.2% x 1.0 x x 31.6 x

CORPORATE FAMILY [1]

COMPETITORS [50]

INDUSTRY CODES

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KEY CONTACTS [82]

Tel: (301) 897-6000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman, President & CEO

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CFO & EVP

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President, IS&GS, Defense

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President, Commercial Launch Services

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EVP & General Manager, Advanced Development Programs

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EVP, Space Systems

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EVP, Aeronautics

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EVP, International

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Executive Vice President

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Exec VP-Missiles & Fire Control

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SVP, Corporate Strategy & Business Development

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SVP, Human Resources

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Senior Vice President

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SVP, International

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SVP, Communications

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VP & Controller, Electronics Systems

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VP, Energy

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VP, Technology Operations

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VP, Protected Communications Systems

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VP, Programs

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VP, Investor Relations

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VP, Internal Communications

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VP, Engineering & Technology

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VP, Strategy & Business Development

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VP, Communications

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VP, Fire Control & SOF CLSS

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VP, Financial Planning & Analysis

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VP, Corporate Finance

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VP, Communications

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VP, External Communications

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VP, Communications & Public Affairs, Rotary & Mission Systems

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VP, Strategy & Business Development, Lockheed Martin Space Systems

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VP-Space Comm

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VP, Government Affairs & Operations, International

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VP, Technology Policy & Regulation

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Head, Advertising & Branding

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Head, Digital Transformation

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Head, Digital Marketing & Advertising

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Head, International Communications

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Head, Emerging Technologies

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Head, Social Media & Digital Content

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Head, Program Communications

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Head, Communications

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Director, Strategic Communications

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Director, Enterprise Communications, RMS

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Deputy VP & Director, Operations

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Director, Visual Communications

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Director, Community Relations

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Director, Space Systems External Communications

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Director, Integrated Fighter Group Communications

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Director, F-35 Communications

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Director, Enterprise Risk & Sustainability

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Senior Manager, Digital Marketing Communications

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Senior Manager, Media Relations

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Senior Manager, Human Resources

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Marketing Manager, Energy Services

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Communications Manager

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Product Manager, Software

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Communications Manager

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Communications Manager

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Program Manager

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Manager, F-35 Media Relations

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Manager, Marketing Communications & Community Outreach

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Manager, Promotion

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Manager, F-35 Program Communications

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Manager, Communications & International Communications

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Manager, Community Relations

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Senior Planner, Protocol & Events

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Senior Planner, Conference & Events

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Senior Analyst, Network Voice Communications

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Senior Designer, Multimedia

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Analyst, Multimedia Production

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Coordinator, Tradeshow

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Senior Representative, Communications

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Senior Coordinator, Trade Show

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Senior Communications Manager

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Senior Coordinator, Trade Show

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Senior Engineer, Network

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Representative, Digital Communications

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Executive Chairman

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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Washington, DC

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New Zealand

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 20, 2018

First Sikorsky Combat Rescue Helicopter Enters Final Assembly

STRATFORD, Conn., Feb. 20, 2018 /PRNewswire/ -- Sikorsky, a Lockheed Martin (NYSE: LMT) company, is beginning final assembly of the first HH-60W Combat Rescue Helicopter, which will bring unprecedented capability enhancements to the U.S. Air Force...

February 19, 2018

Lisa Callahan VP, Programs

Lockheed Martin Completes Assembly On Arabsat's Newest Communications Satellite

A new, high-capacity communications satellite that will deliver TV, internet and mobile phone services to the Middle East, Africa and Europe is one step closer to launch. Lockheed Martin (NYSE: LMT) has completed assembly on the Arabsat-6A...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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