Lockheed Martin Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/18/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Lockheed Martin Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Lockheed Martin is a global security and aerospace company. They are specialized in Research, Design, Development, Manufacture, Integration and Sustainment of Advanced Technology systems, products and services.

Note: Business Summary has been adapted from the Company's website.

Address: 6801 Rockledge Dr, Bethesda, MD 20817-1877
Tel: (301) 897-6000
Fax: (301) 897-6704
Website: www.lockheedmartin.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1995

EMPLOYEE COUNT

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ANNUAL SALES

$47,248,000,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $51,048 $47,248 $40,536 8% 16%
Gross Profit $5,548 $5,062 $4,492 9% 12%
Operating Income $5,921 $5,549 $4,712 6% 17%
Net Income $2,002 $5,302 $3,605 -62% 47%
Gross Margin 10% 10% 11%
Operating Income Margin 11% 11% 11%
Net Income Margin 3% 11% 8%
Cash and Cash Equivalents $2,861 $1,837 $1,090
Total Debt $14,263 $14,282 $15,261
Total Assets $46,521 $47,806 $49,304
Total Liabilitites $47,204 $46,295 $46,207
Stakeholder's Equity $-683 $1,511 $3,097

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-293% = 3.9% x 1.1 x x -68.1 x

CORPORATE FAMILY [1]

COMPETITORS [48]

INDUSTRY CODES

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KEY CONTACTS [82]

Tel: (301) 897-6000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman, President & CEO

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President, IS&GS, Defense

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President, Commercial Launch Services

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CEO, Saudi Arabia

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Exec VP-F-35 & Gen Mgr

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EVP, Space Systems

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Exec VP-Rotary & Mission Sys

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EVP, International

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EVP, Aeronautics

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Deputy Exec VP-Rotary & Mission Sys

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Exec VP-Missiles & Fire Control

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SVP, Human Resources

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SVP, Corporate Strategy & Business Development

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Senior Vice President

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Corp Officer & Sr VP

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SVP, Communications

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VP & Controller, Electronics Systems

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VP & Gen Mgr-Lockheed Martin Skunk Works

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VP & Gen Mgr-Integrated Warfare Sys & Sensors

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VP & Gen Mgr-Military Space

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VP, Energy

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VP, Technology Operations

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VP, Internal Communications

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VP, Engineering & Technology

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VP, Strategy & Business Development

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VP, Communications, Lockheed Martin Aeronautics

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VP-Fin Plng & Analysis-Rotary & Mission Sys

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VP, Corporate Finance

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VP, External Communications

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VP, Communications & Public Affairs, Rotary & Mission Systems

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VP, Communications

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VP, Technology Policy & Regulation

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Head, Advertising & Branding

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Head, Digital Transformation

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Head, Digital Marketing & Advertising

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Head, International Communications

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Head, Social Media & Digital Content

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Head, Emerging Technologies

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Executive Director, Communications

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Director, Strategic Communications

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Director, Enterprise Communications, RMS

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Deputy VP & Director, Operations

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Director, Visual Communications

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Director, Community Relations

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Director, Space Systems External Communications

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Director, Integrated Fighter Group Communications

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Director, F-35 Communications

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Director, Enterprise Risk & Sustainability

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Sr Mgr-Corp Comm & Digital Mktg

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Senior Manager, Human Resources

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Sr Mgr-Intl Comm-F-35 Comm

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Marketing Manager, Energy Services

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Communications Manager

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Communications Manager

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Communications Manager

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Program Manager

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Manager, F-35 Media Relations

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Mgr-Comm Bus Intelligence & Ops

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Manager, Promotion

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Manager, F-35 Program Communications

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Manager, Community Relations

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Senior Planner, Protocol & Events

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Senior Planner, Conference & Events

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Senior Analyst, Network Voice Communications

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Senior Designer, Multimedia

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Senior Designer, Web

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Coordinator, Tradeshow

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Senior Coordinator, Trade Show

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Sr Engr-System Software

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Senior Communications Manager

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Senior Representative, Communications

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Senior Engineer, Network

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Representative, Digital Communications

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Executive Chairman

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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Washington, DC

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New Zealand

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 21, 2018

Richard H. Edwards EVP, International

Security delays hit defence projects

Black tarpaulins once covered parts of a $US12 billion ($16.8bn) nuclear submarine General Dynamics is building, blocking the view of workers who lacked security clearance to see the top-secret components underneath. That is one of many workarounds...

October 20, 2018

Lockheed Martin Co. (LMT) Expected to Post Quarterly Sales of $13.14 Billion

Posted by Oliver Carreras on Oct 20th, 2018 // No Comments Analysts expect that Lockheed Martin Co. (NYSE:LMT) will report $13.14 billion in sales for the current quarter, according to Zacks . Five analysts have made estimates for Lockheed...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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