L.L. Bean, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Contacts
  • Agency Relationships
  • Kantar Media Spend
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  • Industry Codes

This profile last updated 5/8/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

L.L. Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel reflecting its founder's dedication to quality, customer service and a love of the outdoors. Their products are rigorously tested, guaranteed to last and always shipped free.

Note: Business Summary has been adapted from the Company's website.

Address: 15 Casco St, Freeport, ME 04033
Tel: (207) 865-4761
Tel: (800) 441-5713
Fax: (207) 552-2802
Website: www.llbean.com
General Email: business@llbean.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1912

EMPLOYEE COUNT

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ANNUAL SALES

$1,500,000,000

CORPORATE FAMILY [0]

COMPETITORS [30]

BRANDS OWNED [19]

INDUSTRY CODES

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KEY CONTACTS [19]

Tel: (207) 865-4761

Tel: (800) 441-5713

NAME/EMAIL TITLE MORE INFO

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Executive Chairman

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President & CEO

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CFO & SVP

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Chief Information Officer

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Chief Brand Officer

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SVP, Brand Communications

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VP, Creative

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VP, Enterprise Applications

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Director, Content & Digital Merchandising

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Director, Customer Marketing Technology

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Senior Manager, Public Affairs

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Senior Manager, Customer Satisfaction Business Support

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Marketing Manager, Testing & Optimization

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Marketing Manager, Business

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Manager, Corporate Advertising

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Analyst, Foresights

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Analyst, Marketing & Social Media

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Designer, Digital

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Senior Designer, Web & Creative

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Boston, MA

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Portland, ME

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 19, 2018

Shawn Gorman Executive Chairman

LL Bean chief calls UNH grads to an 'adventure filled life'

DURHAM, N.H. (AP) — The chairman of the board of the Maine outdoor retailer L.L. Bean is encouraging University of New Hampshire graduates to live adventure filled lives. Shawn Gorman, the great-grandson of L.L. Bean founder Leon Leonood Bean...

May 18, 2018

Shawn Gorman Executive Chairman

Lively says he’s got enough signatures to be on ballot

Scott Lively, the socially conservative Springfield pastor and controversial antigay crusader, appears to have cleared his second — and likely final — hurdle in ensuring he will be on the GOP primary ballot, potentially creating some...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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