Levi Strauss & Co. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Levi Strauss & Co. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Levi Strauss & Co. is an apparel and jeanswear company. The company designs and markets jeans, casual wear and related accessories for men, women and children. Their products are sold through a combination of chain retailers, department stores, online sites, and franchised and company-owned stores.

Note: Business Summary has been adapted from the Company's website.

Address: 1155 Battery St, San Francisco, CA 94111-1230
Tel: (415) 501-6000
Tel: (800) 872-5384
Fax: (415) 501-3939
Website: www.levistrauss.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1853

EMPLOYEE COUNT

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ANNUAL SALES

$4,325,908,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [0]

COMPETITORS [25]

BRANDS OWNED [2]

INDUSTRY CODES

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KEY CONTACTS [57]

Tel: (415) 501-6000

Tel: (800) 872-5384

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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CFO & EVP

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CMO, Brands, Global

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Chief Communications Officer & SVP

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Chief Product Officer-Global Brands

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Chief Human Resources Officer

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President, Global Retail & EVP

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President, Global Levi's & EVP

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President, Europe & EVP

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President, Levi Strauss Americas

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General Counsel & SVP

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SVP & Head, Design

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SVP, Finance, Americas

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VP, Men's Sales, Levi's & Dockers

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VP, Brands Marketing Operations & Project Management, Global

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VP, Levi's America's Marketing

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VP, Global Product Development, Levis Men's Jeanswear

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VP, Women's Design, Global

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VP-Global Brand Creative

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VP, Global Brand Marketing

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VP, Sustainability

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VP, Brand Environment & Global Brands

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VP-Global Mktg-Challenger Brands

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VP, PLM & Master Data Management

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VP-People Ops & Rewards

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Co-Head, Red Tab Foundation

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Executive Director, Red Tab Foundation

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Senior Director, Wholesale E-Commerce

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Sr Dir-Global ECommerce Content Mktg

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Sr Dir-Site Mdsg

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Senior Director, Corporate Affairs

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Senior Director, Global Marketplace Insights, Levi's Brand

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Sr Dir-Global Strategic Sourcing

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Producer, Photo

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Creative Director

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Sales Director, Dockers & Levis

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Director, Consumer Marketing, US

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Director, Global Design, Graphics, Print, Pattern, Men's & Women's

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Director, Brand Identity & Product Marketing

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Director, Sports Marketing

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Director, Wholesale Marketing, US

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Director, Global Brands, HRBP

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Director, Design

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Director, Global Brands Marketing, Media

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Senior Manager, Store

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Senior Manager, Global Brand Marketing

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Senior Manager, Global Marketing Operations

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Senior Manager, Email Marketing

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Senior Manager, Global Brand Marketing, Collections

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Senior Product Manager

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Marketing Manager

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Senior Account Executive

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Senior Planner, Merchandise

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Coordinator, Merchandising & Data

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Chief Supply Chain Officer

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Senior Sales Director, Clubs & Off Price

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Senior Marketing Manager, USWS Brand Marketing

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AGENCY RELATIONSHIPS [21]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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San Francisco, CA

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San Francisco, CA

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New York, NY

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San Francisco, CA

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Spain

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 14, 2018

Chip Bergh President & CEO

Top Picks at Fast Company Innovation Festival 2018

The fourth-annual Fast Company Innovation Festival will take place in October 2018. The Innovation Festival will feature inspirational keynotes, workshops, and conversations led by some of the world’s most influential business leaders,...

August 13, 2018

Michael Kobori VP, Sustainability

Sostenibilidad: Inside Levi’s ambitious plan to cut its carbon footprint

Two years ago, a factory in Bangladesh that sews jeans for Levi Strauss & Co. partnered with the company in a new experiment: Working with experts from the International Finance Corporation (IFC), the World Bank’s lending arm, it looked...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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