Levi Strauss & Co. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/21/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Levi Strauss & Co. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Levi Strauss & Co. is an apparel and jeanswear company. The company designs and markets jeans, casual wear and related accessories for men, women and children. Their products are sold through a combination of chain retailers, department stores, online sites, and franchised and company-owned stores.

Note: Business Summary has been adapted from the Company's website.

Address: 1155 Battery St, San Francisco, CA 94111-1230
Tel: (415) 501-6000
Tel: (800) 872-5384
Fax: (415) 501-3939
Website: www.levistrauss.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1853

EMPLOYEE COUNT

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ANNUAL SALES

$4,325,908,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [0]

COMPETITORS [25]

BRANDS OWNED [2]

INDUSTRY CODES

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KEY CONTACTS [59]

Tel: (415) 501-6000

Tel: (800) 872-5384

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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CFO & EVP

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CMO, Brands, Global

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Chief Communications Officer & SVP

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Chief Product Officer, Brands, Global

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Chief Human Resources Officer

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President, Global Retail & EVP

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President, Global Levi's & EVP

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President, Europe & EVP

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President, Levi Strauss Americas

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General Counsel & SVP

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SVP & Head, Design

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SVP, Finance, Americas

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VP, Men's Sales, Levi's & Dockers

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VP, Brands Marketing Operations & Project Management, Global

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VP, Levi's America's Marketing

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VP, Global Product Development, Levis Men's Jeanswear

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VP, Women's Design, Global

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VP, Brand Creative, Global

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VP, Brand Marketing, Global

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VP, Sustainability

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VP, Brand Environment & Global Brands

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VP, Dockers Marketing, Dockers, Global

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VP, PLM & Master Data Management

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VP-People Ops & Rewards

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Co-Head, Red Tab Foundation

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Head, Integrated Brand Marketing

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Head, E-Commerce Merchandising, Americas Region

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Executive Director, Red Tab Foundation

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Senior Director, Wholesale E-Commerce

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Senior Director, E-Commerce Content Marketing, Global

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Senior Director, Corporate Affairs

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Senior Director, Global Marketplace Insights, Levi's Brand

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Senior Director, Strategic Sourcing, Global

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Producer, Photo

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Creative Director, Global

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Sales Director, Dockers & Levis

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Director, Corporate Strategy

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Director, Consumer Marketing, US

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Director, Global Design, Graphics, Print, Pattern, Men's & Women's

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Director, Brand Identity & Product Marketing

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Director, Sports Marketing

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Director, Wholesale Marketing, US

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Director, Global Brands, HRBP

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Director, Design

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Director, Global Brands Marketing, Media

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Director, Levi.com Merchandising, Americas

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Senior Manager, Brand Marketing, Global

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Senior Manager, Marketing Operations, Global

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Senior Manager, Email Marketing

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Senior Manager, Global Brand Marketing, Collections

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Senior Product Manager

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Senior Account Executive

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Senior Planner, Merchandise

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Coordinator, Merchandising & Data

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Sr Store Mgr

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Chief Supply Chain Officer

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Senior Sales Director, Clubs & Off Price

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Senior Marketing Manager, USWS Brand Marketing

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AGENCY RELATIONSHIPS [21]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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San Francisco, CA

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San Francisco, CA

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New York, NY

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 27, 2018

125-Year-Old Vintage Levis Denim Jeans Sell For $100,000

While styles come and go over the decades, a great pair of denim never goes out of style. People with old Levis sitting around may be shocked to hear that a pair of 125-year-old vintage Levis sold for an astonishing $100,000. According to a Detroit...

May 25, 2018

10 items you’re washing too much or not enough

Whether you are a neat freak or a I’ll-clean-it-when-I-get-the-time type, you probably don’t know when you are actually supposed to clean things in your home. Here’s a quick list of personal and household items that you may not be...

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Sandra Rojas - VP, Marketing

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