Levi Strauss & Co. Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 2/12/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Levi Strauss & Co. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Levi Strauss & Co. is an apparel and jeanswear company. The company designs and markets jeans, casual wear and related accessories for men, women and children. Their products are sold through a combination of chain retailers, department stores, online sites, and franchised and company-owned stores.

Note: Business Summary has been adapted from the Company's website.

Address: 1155 Battery St, San Francisco, CA 94111-1230
Tel: (415) 501-6000
Tel: (800) 872-5384
Fax: (415) 501-3939
Website: www.levistrauss.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1853

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$4,325,908,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

CORPORATE FAMILY [0]

COMPETITORS [25]

BRANDS OWNED [2]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [59]

Tel: (415) 501-6000

Tel: (800) 872-5384

NAME/EMAIL TITLE BRANDS MORE INFO

Sign In   or    Start Trial to View

President & CEO

Sign In   or    Start Trial to View

CFO & EVP

Sign In   or    Start Trial to View

CMO-Brands

Sign In   or    Start Trial to View

Chief Communications Officer & SVP

Sign In   or    Start Trial to View

Chief Product Officer-Design, Innovation & Mdsg

Sign In   or    Start Trial to View

Chief Human Resources Officer

Sign In   or    Start Trial to View

President, Europe & EVP

Sign In   or    Start Trial to View

Pres-Product, Innovation & Supply Chain & Exec VP

Sign In   or    Start Trial to View

Pres-Consumer & Exec VP

Sign In   or    Start Trial to View

President, Levi Strauss Americas

Sign In   or    Start Trial to View

General Counsel & SVP

Sign In   or    Start Trial to View

Mng Dir-US & Sr VP

Sign In   or    Start Trial to View

SVP & Head, Design

Sign In   or    Start Trial to View

SVP, Finance, Americas

Sign In   or    Start Trial to View

Mng Dir-South Europe & VP

Sign In   or    Start Trial to View

VP & Head-People Ops & Rewards

Sign In   or    Start Trial to View

VP, Men's Sales, Levi's & Dockers

Sign In   or    Start Trial to View

VP-Brands Mktg Ops & Project Mgmt

Sign In   or    Start Trial to View

VP, Marketing, Americas

Sign In   or    Start Trial to View

VP-Product Dev-Levis Men's Jeanswear

Sign In   or    Start Trial to View

VP, Women's Design

Sign In   or    Start Trial to View

VP, Brand Creative

Sign In   or    Start Trial to View

VP, Brand Marketing

Sign In   or    Start Trial to View

VP, Business Services

Sign In   or    Start Trial to View

VP-Brand Environment & Brands

Sign In   or    Start Trial to View

VP-Mktg-Asia, Middle East, Africa & ANZ

Sign In   or    Start Trial to View

VP, PLM & Master Data Management

Sign In   or    Start Trial to View

Co-Head, Red Tab Foundation

Sign In   or    Start Trial to View

Executive Director, Red Tab Foundation

Sign In   or    Start Trial to View

Senior Director, Wholesale E-Commerce

Sign In   or    Start Trial to View

Sr Dir-ECommerce Content Mktg

Sign In   or    Start Trial to View

Sr Dir-Dockers Mktg

Sign In   or    Start Trial to View

Sr Dir-Site Mdsg

Sign In   or    Start Trial to View

Senior Director, Corporate Affairs

Sign In   or    Start Trial to View

Sr Dir-Marketplace Insights-Levi's Brand

Sign In   or    Start Trial to View

Senior Director, Strategic Sourcing

Sign In   or    Start Trial to View

Producer, Photo

Sign In   or    Start Trial to View

Creative Director

Sign In   or    Start Trial to View

Sls Dir-Levis & Dockers

Sign In   or    Start Trial to View

Director, Consumer Marketing, US

Sign In   or    Start Trial to View

Dir-Design-Graphics, Print & Pattern, Men's & Women's

Sign In   or    Start Trial to View

Director, Brand Identity & Product Marketing

Sign In   or    Start Trial to View

Director, Sports Marketing

Sign In   or    Start Trial to View

Dir-Brands-HRBP

Sign In   or    Start Trial to View

Director, Design

Sign In   or    Start Trial to View

Dir-Brands Mktg-Media

Sign In   or    Start Trial to View

Senior Manager, Store

Sign In   or    Start Trial to View

Senior Manager, Marketing Operations

Sign In   or    Start Trial to View

Sr Mgr-Brand Mktg-Collections

Sign In   or    Start Trial to View

Senior Product Manager

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Manager, Brand Marketing

Sign In   or    Start Trial to View

Senior Account Executive

Sign In   or    Start Trial to View

Senior Planner, Merchandise

Sign In   or    Start Trial to View

Planner-Wholesale

Sign In   or    Start Trial to View

Coordinator, Merchandising & Data

Sign In   or    Start Trial to View

Senior Sales Director, Clubs & Off Price

Sign In   or    Start Trial to View

Senior Marketing Manager, USWS Brand Marketing

Sign In   or    Start Trial to View

Senior Recruiter

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [24]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Salt Lake City, UT

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Seattle, WA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

China

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Japan

Sign In   or    Start Trial to View

Malaysia

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

China

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Spain

Sign In   or    Start Trial to View

United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 15, 2019

Chip Bergh President & CEO

5 Things to Know About Levi Strauss' Upcoming IPO

Levi Strauss, the 165-year old maker of denim jeans and apparel, will go public later this year. The San Francisco-based company filed for an IPO on Feb. 13, and will make its market debut on the New York Stock Exchange under the ticker symbol...

February 14, 2019

Chip Bergh President & CEO

Levi Strauss brings on TrailRunner International to support IPO

SAN FRANCISCO: Levi Strauss & Co. has selected TrailRunner International as lead PR agency to support its IPO. The account is being handled by TrailRunner chairman and CEO Jim Wilkinson and MD Jim Hughes, according to a source familiar with the...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com