The Kroger Co. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Kroger is a traditional grocery retailer. They operate supermarkets, multi-department stores convenience stores, fine jewelry stores, supermarket fuel centers and food processing plants.

Note: Business Summary has been adapted from the Company's website.

Address: 1014 Vine St, Cincinnati, OH 45202-1141
Tel: (513) 762-4000
Fax: (513) 762-1160
Website: https://www.kroger.com/
General Email: kroger.investors@kroger.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1883

EMPLOYEES

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ANNUAL SALES

$115,337,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $115,337 $109,830 $108,465 5% 1%
Gross Profit $25,835 $24,334 $22,953 6% 6%
Operating Income $3,436 $3,576 $3,137 -3% 13%
Net Income $1,975 $2,039 $1,728 -3% 17%
Gross Margin 22% 22% 21%
Operating Income Margin 2% 3% 2%
Net Income Margin 1% 1% 1%
Cash and Cash Equivalents $322 $277 $268
Total Debt $14,077 $12,079 $11,597
Total Assets $36,505 $33,897 $30,497
Total Liabilitites $29,807 $27,077 $25,085
Stakeholder's Equity $6,698 $6,820 $5,412

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
29% = 1.7% x 3.2 x x 5.5 x

CORPORATE FAMILY [6]

COMPETITORS [58]

BRANDS OWNED [25]

INDUSTRY CODES

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KEY CONTACTS [105]

Tel: (513) 762-4000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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CIO & EVP

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Pres-Cincinnati/Dayton

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EVP, Merchandising

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SVP, Merchandising, Roundy's Wisconsin Division

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SVP, Retail Stores

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Specialist-Space Mgmt-Roundy's Div

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Designer, Digital

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Copywriter, Digital

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Coordinator, Digital Merchandise

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Coordinator, Category Management, Spirits & Mixers

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Replenishment Forecaster, Demand Planning Inventory & Replenishment

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Senior Marketing Manager, US Bank & Kroger Personal Finance

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Senior Coordinator, Marketing, Perishables

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Division Manager, Merchandise, E-Commerce, Pricing & Training

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Senior Regional Marketing Manager, Midwest Region

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION PHONE EMPLOYEES  

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Cary, NC

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Washington, DC

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Rochester, NY

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New York, NY

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Rochester, NY

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Australia

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

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#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
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Google Inc.

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