The Kraft Heinz Company Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
to request full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

Alert

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

The Kraft Heinz Company

Food Processing & Agriculture

This profile last updated 1/9/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS The Kraft Heinz Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

The Kraft Heinz Company is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Heinz, Kraft

Address: 1 PPG Place, Pittsburgh, PA 15222
Tel: (412) 456-5700
Tel: (800) 255-5750
Fax: (412) 456-6128
Website: www.kraftheinzcompany.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1869

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$26,487,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2016 2016 2016 CHANGE 2016 CHANGE  
Revenue $26,487 $26,487 $18,338 44% 44%
Gross Profit $9,586 $9,586 $5,761 66% 66%
Operating Income $6,142 $6,142 $2,639 132% 132%
Net Income $3,632 $3,632 $634 472% 472%
Gross Margin 36% 36% 31%
Operating Income Margin 23% 23% 14%
Net Income Margin 13% 13% 3%
Cash and Cash Equivalents $4,204 $4,837 $4,204
Total Debt $32,404 $25,234 $32,404
Total Assets $120,480 $122,973 $120,480
Total Liabilitites $63,122 $56,945 $63,122
Stakeholder's Equity $57,358 $57,685 $57,358

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
6% = 13.7% x 0.2 x x 2.1 x

CORPORATE FAMILY [10]

BRANDS OWNED [68]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you would like to save these contacts to.

list:

or
Create New List

CREATE NEW LEAD LIST

List Name:

List Type:

Company List    Contact List

KEY CONTACTS [49]

Tel: (412) 456-5700

Tel: (800) 255-5750

NAME/EMAIL TITLE BRANDS MORE INFO

Sign In   or    Start Trial to View

Chairman

Sign In   or    Start Trial to View

Vice Chairman

Sign In   or    Start Trial to View

Chief Executive Officer

Sign In   or    Start Trial to View

CFO & EVP

Sign In   or    Start Trial to View

CIO & VP, Information Technology, North America

Sign In   or    Start Trial to View

CMO, Australia

Sign In   or    Start Trial to View

CMO, India

Sign In   or    Start Trial to View

President, US

Sign In   or    Start Trial to View

President, China

Sign In   or    Start Trial to View

President, Beverages & Snack Nuts

Sign In   or    Start Trial to View

President, Foodservice, Global

Sign In   or    Start Trial to View

President, Europe, Middle East & Africa

Sign In   or    Start Trial to View

President, Asia Pacific

Sign In   or    Start Trial to View

CFO, USA & SVP

Sign In   or    Start Trial to View

General Counsel, Global & Corporate Secretary

Sign In   or    Start Trial to View

SVP, Corporate & Government Affairs

Sign In   or    Start Trial to View

SVP, Global Human Resources, Performance & Information Technology

Sign In   or    Start Trial to View

Managing Director, UK & Ireland

Sign In   or    Start Trial to View

VP, Consumer Products Brand Business Unit

Sign In   or    Start Trial to View

VP, Sales & Growth Channels

Sign In   or    Start Trial to View

Head, Consumer Insights, Strategy & Grocery BU

Sign In   or    Start Trial to View

Head, Employee Communications, Global

Sign In   or    Start Trial to View

Marketing Director, Australia

Sign In   or    Start Trial to View

Marketing Director, Brand Building

Sign In   or    Start Trial to View

Director, Shopper Marketing, Global Walmart

Sign In   or    Start Trial to View

Director, Marketing, Brand Build, Philadelphia & Refrigerated Desserts

Sign In   or    Start Trial to View

Director, Kraft Sauces

Sign In   or    Start Trial to View

Associate Director, Shopper Marketing

Sign In   or    Start Trial to View

Senior Brand Manager, Growth Channels

Sign In   or    Start Trial to View

Sr Brand Mgr-HP Sauce, Lea & Perrins, Yellow Mustard & BBQ

Sign In   or    Start Trial to View

Senior Brand Manager, Channels & Platform Innovation

Sign In   or    Start Trial to View

Senior Brand Manager, Australia

Sign In   or    Start Trial to View

Senior Associate Brand Manager, Frozen Meals & Boca

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Brand Building, Heinz Brands

Sign In   or    Start Trial to View

Brand Manager, HJ Heinz

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Brand Building & Frozen Meals

Sign In   or    Start Trial to View

Senior Associate Brand Manager, TGIF, Velveeta, Poppers & Anchor Frozen Snacks

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Associate Brand Manager

Sign In   or    Start Trial to View

Senior Analyst, Information Technology Change & Configuration

Sign In   or    Start Trial to View

Regional Sales Manager

Sign In   or    Start Trial to View

Senior Counsel

Sign In   or    Start Trial to View

Territory Business Manager

Sign In   or    Start Trial to View

Associate Marketing Director, Brand Building

Sign In   or    Start Trial to View

EVP Operations, HJ Heinz

Sign In   or    Start Trial to View

Associate Marketing Director, Frozen Meals Brand Building

CONFIRM DOWNLOAD

You are about to download records.

You have $number.format('integer', $!downloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

Alert

Please select at least 1 contact

Alert

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [28]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Brooklyn, NY

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Minneapolis, MN

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Princeton, NJ

Sign In   or    Start Trial to View

Miami, FL

Sign In   or    Start Trial to View

Coconut Grove, FL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Foster City, CA

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Canada

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

South Africa

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Netherlands

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Vietnam

Sign In   or    Start Trial to View

Brazil

Sign In   or    Start Trial to View

New Zealand

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

January 18, 2018

Kraft Heinz Foods (HNZ) & Archer Daniels Midland (ADM) Critical Analysis

Kraft Heinz Foods (NYSE: HNZ) and Archer Daniels Midland (NYSE:ADM) are both large-cap non-cyclical consumer goods & services companies, but which is the superior business? We will contrast the two businesses based on the strength of their...

January 17, 2018

Rafael Oliveira President, Europe, Middle East & Africa

Has Krafty chief reached peak?

KRAFT Heinz European chief Rafael Oliveira is not long in the grocery game after making a 2014 switch from investment banking. The former Goldman Sachs man, who poses awkwardly with a bottle of Tomato Ketchup in The Grocer, is asked his career peak....

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com