Kohl's Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/22/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Kohl's Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Kohl's is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. In support of the communities it serves, the company has raised hundreds of millions of dollars for children's initiatives nationwide through its Kohl's Cares cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. Their products include Apparel, Shoes, Accessories, Beauty and Home Products.

Note: Business Summary has been adapted from the Company's website.

Address: N56W17000 Ridgewood Dr, Menomonee Falls, WI 53051
Tel: (262) 703-7000
Fax: (262) 703-6143
Website: www.kohls.com
General Email: investor.relations@kohls.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1962

EMPLOYEE COUNT

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ANNUAL SALES

$18,686,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $18,686 $19,204 $19,023 -2% 0%
Gross Profit $6,742 $6,939 $6,925 -2% 0%
Operating Income $1,183 $1,553 $1,689 -23% -8%
Net Income $556 $673 $867 -17% -22%
Gross Margin 36% 36% 36%
Operating Income Margin 6% 8% 8%
Net Income Margin 2% 3% 4%
Cash and Cash Equivalents $1,074 $707 $1,407
Total Debt $4,611 $4,708 $4,748
Total Assets $13,574 $13,606 $14,333
Total Liabilitites $8,397 $8,115 $8,342
Stakeholder's Equity $5,177 $5,491 $5,991

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
10% = 3.0% x 1.4 x x 2.6 x

CORPORATE FAMILY [0]

COMPETITORS [25]

INDUSTRY CODES

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KEY CONTACTS [74]

Tel: (262) 703-7000

NAME/EMAIL TITLE MORE INFO

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Chief Executive Officer

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Chief Financial Officer

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Chief Operating Officer

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CTO & CIO

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Chief Marketing Officer

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Chief Merchandising Officer & Chief Customer Officer

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Chief Administrative Officer

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EVP & General Manager, Merchandise, Men's & Kids

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EVP, Product Development

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SVP & General Manager, Credit & Customer Service

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SVP & Division Marketing Manager, Merchandising

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SVP, Marketing, Brand Creative

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SVP, Information Technology

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SVP, Digital

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VP, Digital & Omni Channel, Kohl's Department Stores

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VP, Customer Insights & Strategy

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VP, Marketing Strategy

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VP, Compensation & Analytics, Kohl's Department Stores

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VP & Division Manager, Merchandise, Omni Channel Women's Intimate & Active Apparel

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VP, Operations, Analytics & Product Development

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Art Director, Photo, Social Media

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Art Director

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Sales Director, Promotional Calendar, Event & Advertising Planning

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Director, Kohl's Photo Studio

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Director, Corporate Public Relations

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Director, Marketing Decision Sciences & Customer Analytics

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Director, Customer Insights

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Director, Customer Experience

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Director, Transformation, Kohl's Department Stores

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Senior Manager, Digital Planning & Execution

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Senior Manager, Marketing Strategy

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Senior Manager, Digital Media, SEO, SEM, Display & Facebook

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Senior Manager, Creative Production

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Senior Brand Manager, Kohl's Department Stores

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Senior Manager, Category & Brand Marketing

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Senior Manager, Social Media Marketing

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Senior Manager, Media Strategy

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Senior Manager, Logistics & Supply Chain Sustainability

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Senior Manager, Business Transformation, Kohl's Department Stores

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Senior Project Manager, Kohl's Department Stores

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Project Manager, Information Systems

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Senior Product Manager, Young Men's & Boys 8-20

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Marketing Manager, Category & Brand

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Marketing Manager, Category & Brand

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Manager, Marketing Operations

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Manager, Marketing Operations

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Manager, Marketing Activation, Video & Digital

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Manager, Talent Development

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Manager, Social Marketing

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Manager, Marketing Strategy

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Manager, Search Engine Optimization

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Manager, Public Relations

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Manager, Store

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Manager, Msde Visual Presentation, Beauty & Shoes

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Assistant Manager, Public Relations

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Assistant Manager, Public Relations

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Senior Strategist, Category & Brand Marketing

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Sr Buyer-Omnichannel-Natl Branded Bottoms-Kohl's Department Store

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Strategist, Insights

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Senior Analyst, Technology Communications

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Analyst, Digital Merchandise & Analytics, Kids

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Analyst, Marketing Effectiveness

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Designer, Motion Graphics & Digital, Kohl's Department Stores

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Planner, Kohls Loyalty

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Copywriter, Digital, Kohl's Department Stores

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Coordinator, Category & Brand Marketing

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Coordinator, Loyalty Activation

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Coordinator, In-Store Marketing Planning, Kohl's Department Stores

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Coordinator, Direct Mail Activation

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Senior Recruiter, Marketing

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Representative, Customer Service

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Senior Coordinator, Merchant & Brand Marketing

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Senior Coordinator, Public Relations & Corporate Communications

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Creative Manager, Kohl's Department Stores

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AGENCY RELATIONSHIPS [12]

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Chicago, IL

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 24, 2018

Kevin Mansell Chief Executive Officer

BRIEF: Kohl's downsizing Louisiana stores

Feb. 24--Kohl's is offering up space for lease in its four Louisiana stores as part of a national effort the retailer has launched to reduce its footprint to improve profitability. The chain wants to lease about 24,100 square feet of space in its...

February 23, 2018

Today’s Hot Stock Under Review – Kohl’s Corporation (NYSE: KSS)

.....Donald S. Wiggins 0 Comments Kohl's Corporation , KSS , NYSE: KSS Asian stocks advanced Friday after Wall Street rebounded from a two-day losing streak and Japanese inflation edged higher. KEEPING SCORE: The Shanghai Composite Index gained 0.3...

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Sandra Rojas - VP, Marketing

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