Kohler Co. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/21/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Kohler Co. is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, tile and home interiors, and an international host at its award-winning hospitality and world-class golf destinations.

Note: Business Summary has been adapted from the Company's website.

Address: 444 Highland Dr, Kohler, WI 53044-1515
Tel: (920) 457-4441
Tel: (800) 456-4537
Fax: (920) 457-1271
Website: www.kohler.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1874

EMPLOYEE COUNT

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CORPORATE FAMILY [0]

COMPETITORS [30]

BRANDS OWNED [260]

INDUSTRY CODES

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KEY CONTACTS [45]

Tel: (920) 457-4441

Tel: (800) 456-4537

NAME/EMAIL TITLE BRANDS MORE INFO

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CIO & VP, Sustainability

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Chief Information Officer

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President, Decorative Products

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President, Kohler Engines

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President, Power Group, Global

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President, Kohler Coating

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SVP, Brand Management, Global

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VP & General Manager, Retail Channel

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VP & Executive Creative Director

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VP, Marketing, Kitchen & Bath Americas

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VP, Kohler Power Systems, Aftermarket Parts & Service

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VP, Purchasing, Kitchen & Bath Group

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Head, Communications, Media Planning & Online Marketing

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Head, Human Resources Project & Communications

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General Manager & Group Director, Golf

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General Manager, Hospitality Development, Clubs & Golf Majors

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General Manager, Kallista

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Marketing Director, Kohler Brand Sanitary Products

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Sls Dir-Global Projects & Specifications-Plumbing Div

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Marketing Director, India

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Marketing Director

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Director, Media & Analytics

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Director, Brand Strategy & Consumer Insights

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Director, Economic & Market Analytics

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Director, Food & Beverage Operations, Destination Kohler

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Director, Supply Chain, Vitreous Operations, Global

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Director, Sterling Brand Marketing

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Director, Communications & Consumer Insights

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Director, Communications Kitchen & Bath Group

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Director, Communications, Product Public Relations

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Director, Sustainability

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Senior Manager, Product Marketing, Sterling Brand Bathing

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Marketing Manager, Toilet Seats

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Product Manager

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Marketing Manager

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Senior Product Manager, Global Marine Generator Sets

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Sr Product Mgr-Vanities, Medicine Cabinets & Smart Mirrors

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Senior Product Manager, Commercial Faucets

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Senior Product Manager, Color Sinks

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Senior Product Manager

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Manager, Advertising Production

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Associate Manager, Public Relations, Power Group

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Specialist, Communications, Email Marketing

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Senior Analyst, Market & Product Marketing

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Graphic Designer, Exhibits & Events

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AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 23, 2018

Kohler's Bold Look with Twinkle Khanna

Known for their Bold approach in the industry, Kohler Co., the Global Leaders in the Kitchen & Bath Industry, partnered with interior designer, author and former Bollywood actress Ms. Twinkle Khanna for their latest campaign, 'Colours by...

May 22, 2018

US Patent Issued to Kohler on May 22 for "Bolt and cap assembly for plumbing fixture" (Wisconsin Inventor)

ALEXANDRIA, Va., May 22 -- United States Patent no. 9,976,591, issued on May 22, was assigned to Kohler Co. (Kohler, Wis.). "Bolt and cap assembly for plumbing fixture" was invented by Kohler Co. (Kohler, Wis.). According to the abstract*...

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Sandra Rojas - VP, Marketing

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