Kimberly-Clark Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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Kimberly-Clark Corporation

Industrial

This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Kimberly-Clark and its well-known global brands are part of life for people worldwide. Every day, people trust K-C's brands and the solutions they provide to enhance their health, hygiene and well-being.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Cottonelle, Huggies, Kleenex, Kotex

Address: 351 Phelps Dr, Irving, TX 75038-6540
Tel: (972) 281-1200
Fax: (972) 281-1490
Website: www.kimberly-clark.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1872

EMPLOYEE COUNT

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ANNUAL SALES

$18,202,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $18,202 $18,591 $19,724 -2% -5%
Gross Profit $6,651 $6,624 $6,683 0% 0%
Operating Income $3,317 $1,613 $2,521 105% -36%
Net Income $2,166 $1,013 $1,526 113% -33%
Gross Margin 36% 35% 33%
Operating Income Margin 18% 8% 12%
Net Income Margin 11% 5% 7%
Cash and Cash Equivalents $923 $619 $789
Total Debt $7,630 $7,839 $7,028
Total Assets $14,602 $14,842 $15,526
Total Liabilitites $14,704 $15,016 $14,797
Stakeholder's Equity $-102 $-174 $729

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-2123% = 11.9% x 1.2 x x -143.2 x

CORPORATE FAMILY [2]

COMPETITORS [30]

BRANDS OWNED [28]

INDUSTRY CODES

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KEY CONTACTS [211]

Tel: (972) 281-1200

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Head-Global Advanced Mfg Mktg

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Brand Director, North America

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Producer, Information Technology Digital Marketing

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Marketing Director

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Marketing Director, Hands & Face Care, Global

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Marketing Director, Global

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Director, Integrated Marketing Communications, North America

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Dir-Mktg-Baby & Child Care-Australia

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Senior Brand Manager, Global Kleenex

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Acct Mgr-Kimberly Clark-Target

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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