Kia Motors America Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/23/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Kia Motors America Inc. is the marketing and distribution arm of Kia Motors. The company offers a complete line of vehicles though dealers across the United States.

Note: Business Summary has been adapted from the Company's website.

Address: 111 Peters Canyon Rd, Irvine, CA 92606
Tel: (949) 468-4800
Fax: (949) 468-4905
Website: www.kia.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1992

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [5]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [33]

Tel: (949) 468-4800

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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COO & EVP

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General Counsel & EVP

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VP, Marketing

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VP, Sales Operations

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VP, Southern Region

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Executive Director, Distribution & Logistics

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Director, Washington

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Director, Marketing Communications

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Director, Product Planning

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Director, Corporate Communications

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Director, Field Operations

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Senior Manager, Corporate Communications

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Senior Manager, Retail Marketing

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Marketing Manager, Experiential & Process Integration

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Manager, Digital, Social & CRM Marketing, National

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Manager, Advertising, National

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Manager, Product Communications, Social Media & Press Fleet

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Manager, Digital Planning

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Manager, Retail Marketing Support

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Manager, Product Communications, National

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Manager, Partnerships & Experiential Marketing, National

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Manager, Auto Shows & Merchandising

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Manager, Parts Merchandising & Promotions

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Manager, Multicultural Marketing

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Manager, CPO & Company Cars

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Manager, Service & Parts Marketing, National

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Senior Account Supervisor

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Senior Specialist, Digital Media

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Specialist, Social Media

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Senior Designer

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Regional Marketing Manager

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Regional Marketing Manager

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AGENCY RELATIONSHIPS [11]

  AGENCY LOCATION EMPLOYEES  

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Playa Vista, CA

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New York, NY

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El Segundo, CA

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 24, 2018

Orth Hedrick Director, Product Planning

Kia Soul And Sorento Honored With Best Cars For The Money Award From U.S. News & World Report For Second Consecutive Year

By a News Reporter-Staff News Editor at Journal of Transportation -- The 2018 Kia Soul and Sorento were announced as winners of two of U.S. News & World Report's Best Cars for the Money awards. The awards recognize vehicles across 14 categories...

February 23, 2018

Brian Devenny Senior Account Supervisor
Saad Chehab VP, Marketing

KIA MOTORS' 'STINGER EXPERIENCE' TEST DRIVE EVENTS PUT CONSUMERS BEHIND THE WHEEL OF THE HIGHEST PERFORMING VEHICLE IN COMPANY HISTORY

IRVINE, Calif. - Over the last month the all-new Kia Stinger has been named 'Vehicle of the Year' by Roadshow by CNET, 'Best of the Year' by MotorWeek, and urged people to 'Feel Something Again - a State of Mind' in in Kia Motors' Super Bowl ad. *...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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