KFC Corporation Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 1/18/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS KFC Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

KFC Corporation is a chicken restaurant chain. They specialize in Original Recipe, Extra Crispy, Colonel's Crispy Strips and Honey BBQ Wings, with home-style sides and freshly made chicken sandwiches.

Note: Business Summary has been adapted from the Company's website.

Address: 1441 Gardiner Ln, Louisville, KY 40213
Tel: (502) 874-1000
Fax: (502) 874-8291
Website: https://www.kfc.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1952

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$4,220,000,000

CORPORATE FAMILY [4]

COMPETITORS [28]

BRANDS OWNED [16]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [22]

Tel: (502) 874-1000

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

CMO, Asia

Sign In   or    Start Trial to View

CMO, Canada

Sign In   or    Start Trial to View

CMO-South Pacific

Sign In   or    Start Trial to View

CMO, US

Sign In   or    Start Trial to View

CEO, Global

Sign In   or    Start Trial to View

Head-Restaurant-IT Dev & Sr Mgr

Sign In   or    Start Trial to View

General Manager, Yum China

Sign In   or    Start Trial to View

General Manager, Philippines

Sign In   or    Start Trial to View

Mktg Dir-Hong Kong

Sign In   or    Start Trial to View

Dir-Mktg-Yum! Brands

Sign In   or    Start Trial to View

Director, Media & Digital

Sign In   or    Start Trial to View

Dir-Franchise Dev-Natl

Sign In   or    Start Trial to View

Director, Public Affairs

Sign In   or    Start Trial to View

Sr Brand Mgr-Home Delivery-UK & Ireland

Sign In   or    Start Trial to View

Brand Manager, Restaurants, Jamaica

Sign In   or    Start Trial to View

Brand Mgr-Media Plng & KFC Delivery

Sign In   or    Start Trial to View

Brand Manager, Australia

Sign In   or    Start Trial to View

Marketing Manager, Restaurant Brands, New Zealand

Sign In   or    Start Trial to View

Manager, Digital Marketing

Sign In   or    Start Trial to View

Assoc Brand Mgr-Individual Occasion & Beverage Innovation

Sign In   or    Start Trial to View

Specialist, Marketing

Sign In   or    Start Trial to View

Acting CMO

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [47]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

Portland, OR

Sign In   or    Start Trial to View

Louisville, KY

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

El Paso, TX

Sign In   or    Start Trial to View

El Segundo, CA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Dallas, TX

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Canada

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Singapore

Sign In   or    Start Trial to View

China

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

China (Hong Kong)

Sign In   or    Start Trial to View

Canada

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

Singapore

Sign In   or    Start Trial to View

France

Sign In   or    Start Trial to View

Philippines

Sign In   or    Start Trial to View

Singapore

Sign In   or    Start Trial to View

South Africa

Sign In   or    Start Trial to View

Turkey

Sign In   or    Start Trial to View

Malaysia

Sign In   or    Start Trial to View

Canada

Sign In   or    Start Trial to View

China

Sign In   or    Start Trial to View

Turkey

Sign In   or    Start Trial to View

Thailand

Sign In   or    Start Trial to View

Sweden

Sign In   or    Start Trial to View

China

Sign In   or    Start Trial to View

Malaysia

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

New Zealand

Sign In   or    Start Trial to View

Poland

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Romania

Sign In   or    Start Trial to View

France

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

South Africa

Sign In   or    Start Trial to View

Germany

Sign In   or    Start Trial to View

Canada

Sign In   or    Start Trial to View

United Arab Emirates

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

January 20, 2019

The possible next steps for Sainsbury's 'ghost store' after plan for Iceland, B&M and Argos refused

It's stood empty for more than three years - and it could be a while longer until Middlesbrough's white elephant supermarket is finally filled. Sainsbury's decided against moving from its Wilson Street home to the 80,000 sq ft store at Middlehaven...

January 19, 2019

JUST HOW HUNGRY ARE YOU? TAKEAWAY FIRM WILL SHOW CALORIES

TAKEAWAY customers will be shown calorie counts for the first time under a drive to encourage healthier eating. Up to 500 restaurants and take-away outlets which are served by Deliveroo will publish calorie contents online from next month. They will...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com