Kellogg Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/14/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Kellogg Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company is the world's leading producer of cereal, second largest producer of cookies and crackers and the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, their well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. These brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Eggo, Pop-Tarts, Pringles, Special K

Address: 1 Kellogg Sq, Battle Creek, MI 49016-3599
Tel: (269) 961-2000
Tel: (800) 535-5644
Fax: (269) 961-2871
Website: www.kelloggcompany.com
General Email: info@kelloggs.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1906

EMPLOYEE COUNT

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ANNUAL SALES

$12,923,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2016 2017 CHANGE 2016 CHANGE  
Revenue $12,923 $13,014 $13,014 0% -3%
Gross Profit $5,022 $4,755 $4,755 5% 1%
Operating Income $1,946 $1,395 $1,395 39% 27%
Net Income $1,269 $694 $694 82% 13%
Gross Margin 38% 36% 36%
Operating Income Margin 15% 10% 10%
Net Income Margin 9% 5% 5%
Cash and Cash Equivalents $281 $280 $251
Total Debt $8,615 $7,767 $7,745
Total Assets $16,350 $15,111 $15,251
Total Liabilitites $14,138 $13,201 $13,123
Stakeholder's Equity $2,212 $1,910 $2,128

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
57% = 9.8% x 0.8 x x 7.4 x

CORPORATE FAMILY [2]

COMPETITORS [26]

BRANDS OWNED [93]

INDUSTRY CODES

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KEY CONTACTS [175]

Tel: (269) 961-2000

Tel: (800) 535-5644

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Partner, Canada Business, RQNT & Senior Director, Research & Development, KNA Morning Foods

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Chief Financial Officer

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CIO, Business Services, Global & SVP

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Chief Privacy Officer

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Chief Human Resources Officer

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Chief Growth Officer

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President, Asia Pacific

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President, Specialty Channels, US

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President, Snacks Business Unit

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President, US Frozen Foods

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President, North America

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President, Europe

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Principal, Scientist, Nutrition & Regulatory Sciences

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Secretary, SVP & General Counsel, Corporate Development

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SVP, Marketing

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SVP, Sales Snacks, US

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SVP, Supply Chain, Global

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SVP, Integrated Marketing

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SVP, Customer & Logistics Services

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SVP, Breakfast Category, Global

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Managing Director, South East Asia

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Managing Director, India & South Asia

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Regional Vice President

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VP, Customer Marketing

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VP, Customer Marketing

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VP, Sales Development

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VP-Mktg-Snacks-US

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VP, Indus Initiatives

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VP, Corporate Development

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VP, Crackers & On-The, Go, Snacks Division

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VP, Supply Chain, Global

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VP, Insights & Planning, Global

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VP, Sales, Canada

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VP, Marketing & Innovation, Frozen Foods

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VP, Marketing & Innovation

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VP, Investor Relations & Corporate Planning

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VP, Morning Foods, Walmart Team

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VP, Snacks Marketing, US

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Head, Diversity & Inclusion & Human Resources Policy, Global & Senior Director

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Head-Frozen Breakfast Category-Brand Mktg & Assoc Dir

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Head-Enterprise Digital Strategy & Plng-Global

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Head, Global Marketing, Snacks

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Head-Innovation-Portable Wholesome Snacks Portfolio

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Gen Mgr-Digital & Brand Engagement-Latin America

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Senior Director, CRM & Loyalty Marketing

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Sr Dir-Mktg & Innovation-MorningStar Farms & Frozen Bus

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Senior Director, Communications, North America

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Senior Director, Shopper Marketing

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Sr Dir-Cookies

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Senior Director, National Accounts & Industry Relations

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Senior Director, Commercial Strategy, Europe

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Senior Director, Breakfast Innovation, Global

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Senior Director, Global Marketing, Kellogg's Masterbrand

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Senior Director, Sales Finance, Snacks

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Senior Director, Marketing Operations, Global

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Sr Dir-Integrated Promos

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Senior Director, Non-Commercial National Accounts

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Senior Director, Morning Foods Brand Marketing

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Senior Director, Experience Planning

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Senior Director, Insights & Planning, Solution Center

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Senior Director, Brand Marketing

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Senior Director, Snacks Innovation

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Senior Director, Shopper Insights

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Senior Director, Consumer Engagement

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Mktg Dir & Assoc Dir-Brand Mktg-Adult Cereal

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Marketing Director, Emerging Brands, Categories & Portfolio Projects

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Mktg Dir-Cheez-It

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Marketing Director, Pop-Tarts

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Marketing Director, Australia & New Zealand

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Marketing Director, Frozen Veggie Foods

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Marketing Director, Frozen Portfolio

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Director, Corporate Communications & Public Affairs, Asia Pacific

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Director, Kellogg's Kroger Team

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Director, Packaging, Merchandising Design & Commercialization

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Director, Special K

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Director, Internal Communications

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Director, Internal Communications

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Director, Promotions, Snacks BU

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Director, Business & Marketplace Analytics

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Director, E-Commerce Capability, Global

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Director, Quality Packaging & Premium Safety, Global

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Director, Marketing Operations, KNA

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Director, Supplier Relations & Diversity

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Director, Nutrition

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Director, Consumer & Shopper Insights

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Director, Insights & Planning

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Director, Brand Public Relations

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Director, Business Development, West

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Dir-Cookie, Cracker & OTG Snacks

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Director, Customer Marketing Innovation, Morning Foods

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Associate Director, Relationship Marketing

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Associate Director, Global Marketing Snacks, Design to Value

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Associate Director, Design

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Associate Director, Marketing & Innovation, Global

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Associate Director, Experience Planning

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Associate Director

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Associate Director, Experience Planning

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Associate Director, Media Operations

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Associate Director

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Associate Director, Morning Foods Marketing

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Associate Director

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Sr Mgr-I&P-Consumers & Market Insights

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Senior Brand Manager, Raisin Bran & Corn Flakes

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Senior Brand Manager

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Senior Brand Manager

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Senior Manager, Market Research

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Senior Brand Manager, Frozen Breakfast

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Senior Manager, Business Relationship, Omnichannel Commerce & Marketing

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Senior Brand Manager, Morning Foods Pipeline Innovation

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Senior Manager, Digital Analytics

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Senior Brand Manager

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Senior Manager, Shopper Insights

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Senior Manager, Shopper Insights

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Senior Brand Manager, Keebler Cookies

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Senior Brand Manager, Frosted Mini, Wheats & Kellogg Masterbrand

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Senior Brand Manager, Pringles

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Senior Manager, E-Commerce, Shopper Insights & Analytics

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Senior Brand Manager, Cheez-It

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Senior Manager, Channel Marketing

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Senior Brand Manager, Taste & Fun Cereal Innovation

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Senior Manager, Experience Planning

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Senior Manager, Shopper & Promotion Insights

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Senior Manager, Retail & Agency Strategy

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Senior Manager, Channel Marketing & Specialty Retailing

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Senior Brand Manager, Rice Krispies

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Senior Manager, Shopper Marketing, Club Channel

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Senior Manager, Packaging Procurement

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Senior Brand Manager, Morningstar Farms

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Senior Brand Manager, Crackers

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Sr Mgr-Integrated Promos

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Senior Brand Manager, Frosted Flakes

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Senior Brand Manager, Pringles, Global

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Brand Manager, Nutri Grain & Fruit Snacks

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Brand Manager

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Brand Manager, Pop-Tarts

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Brand Manager, Eggo

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Brand Manager

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Brand Mgr-Innovation-Europe

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Brand Manager, Pringles, Global

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Brand Manager

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Brand Manager, Town House Crackers

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Brand Manager, Special K

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Brand Manager, Innovation & Pringles US

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Brand Manager

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Brand Manager, Pringles Brand

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Sr Product Mgr-Mktg Technologies-Global IT Comml Bus Solutions

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Manager, Shopper Marketing

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Manager, Team Sales

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Manager, Packaging Innovation & Technology

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Manager, Revenue Growth Management

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Manager, Integrated Promotions

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Manager, Channel Marketing

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Manager, Consumer Promotions

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Manager, Health & Safety

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Manager, Sales Reporting

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Associate Brand Manager

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Associate Brand Manager, Pringles

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Associate Brand Manager

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Associate Brand Manager, Eggo

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Assistant Brand Manager, Brand Marketing, Special K

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Supervisor, Operations

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Account Executive, Albertsons Northwest Division

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Senior Analyst, Innovation

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Senior Analyst, Sales Planning, Frozen Foods

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Coordinator, Marketing

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Counsel

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Associate Marketing Director

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Senior Executive Director, Commercial, Latin America

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Senior Communications Manager

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Senior Corporate Counsel

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Assoc Mktg Dir-Rice Krispies Treats

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Key Account Executive

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Senior Marketing Manager, Special K, Global

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Senior Executive Secretary, Global Corporate Affairs & Growth Team, Global

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AGENCY RELATIONSHIPS [31]

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France

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 14, 2018

Anoop Abraham Managing Director, South East Asia

Campaign Spotlight: Kellogg’s surprises busy working moms to celebrate Mothers’ Day in Thailand

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August 13, 2018

Program adjunct 4

Details Published: August 14, 2018 Job location: Evanston, Illinois income: Open Categories: Administrative/Support, Staff/Administrative About the Kellogg School of Management at Northwestern University The Kellogg School of Management at...

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