Kellogg Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/23/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company is the world's leading producer of cereal, second largest producer of cookies and crackers and the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, their well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. These brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Kellogg Sq, Battle Creek, MI 49016-3599
Tel: (269) 961-2000
Tel: (800) 535-5644
Fax: (269) 961-2871
Website: www.kelloggcompany.com
General Email: info@kelloggs.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1906

EMPLOYEES

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ANNUAL SALES

$13,014,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2016 2016 2016 CHANGE 2016 CHANGE  
Revenue $13,014 $13,014 $13,525 -3% -3%
Gross Profit $4,755 $4,755 $4,681 1% 1%
Operating Income $1,395 $1,395 $1,091 27% 27%
Net Income $694 $694 $614 13% 13%
Gross Margin 36% 36% 34%
Operating Income Margin 10% 10% 8%
Net Income Margin 5% 5% 4%
Cash and Cash Equivalents $280 $251 $280
Total Debt $7,767 $7,745 $7,767
Total Assets $15,111 $15,251 $15,111
Total Liabilitites $13,201 $13,123 $13,201
Stakeholder's Equity $1,910 $2,128 $1,910

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
36% = 5.3% x 0.9 x x 7.9 x

CORPORATE FAMILY [2]

COMPETITORS [27]

BRANDS OWNED [120]

INDUSTRY CODES

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KEY CONTACTS [184]

Tel: (269) 961-2000

Tel: (800) 535-5644

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Executive Officer

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Partner, Canada Business, RQNT & Senior Director, KNA Morning Foods Research & Development

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Chief Financial Officer

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CIO & SVP

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Chief Privacy Officer

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Chief Human Resources Officer

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Chief Growth Officer

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President, US Morning Foods

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President, Specialty Channels

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President, US Snacks

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President, US Frozen Foods

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President, Kellogg North America

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CEO, Kashi Company

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CFO, North America

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Principal & Manager, Business Relationship, Omnichannel Commerce & Marketing

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Principal-Scientist, Nutrition & Regulatory Sciences

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Secretary, SVP & General Counsel, Corporate Development

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SVP, RQNT

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SVP, Morning Foods Marketing & Innovation

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SVP, Supply Chain, Global

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SVP, Customer & Logistics Services

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SVP, Global Breakfast Category

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VP & Head-Office-Data Acq & Governance-Global

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VP, Marketing Strategy & Innovation, US Snacks Division

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VP, Shopper Marketing

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VP, Supply Chain, Global

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VP, Insights & Planning, Global

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VP, Sales, Frozen Foods

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VP, Marketing & Innovation

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VP, Morning Foods, Walmart Team

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VP-Mktg-Wolverine Boots & Apparel

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VP, Snacks Marketing, US

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Head, Diversity & Inclusion & Human Resources Policy, Global & Senior Director

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Head, Commercial, Health & Wellness & Senior Director

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Director & Head, Commercial, Health & Wellness

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Head, Social Media Capability, Associate Director, KNA & Strategist, Digital

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Head, Shopper Insights, Walmart Customer Team & Senior Manager

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Head, Global Innovation, Savory & Natural Snacks

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Senior Director, Integrated Media & Experience Planning

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Sr Dir-Integrated Mktg Comm-Latin America

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Senior Director, Communications, North America

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Senior Director, Commercial Strategy, Europe

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Sr Dir-Breakfast Innovation-Global

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Senior Director, Global Marketing, Kellogg's Masterbrand

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Senior Director, Media & Experience Planning

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Senior Director, Promotions

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Senior Director, Non-Commercial National Accounts

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Senior Director, Morning Foods Brand Marketing

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Senior Director, Insights & Planning, Solution Center

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Senior Director, Brand Marketing

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Senior Director, DSD Snacks Innovation

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Senior Director, Consumer Engagement

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Marketing Director, MorningStar Farms & Frozen Business Strategy

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Marketing Director

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Marketing Director, Pop-Tarts

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Sales Director, Eastern US Convenience Channel

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Marketing Director, Australia

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Marketing Director, Snacks

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Marketing Director, Frozen Veggie Foods

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Marketing Director, Frozen Portfolio

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Director, Shopper Marketing & Multicultural Commercialization

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Director, Corporate Communications & Public Affairs

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Director, Packaging, Merchandising Design & Commercialization

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Director, E, Business & Digital Shopper Marketing

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Dir-Special K

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Director, Internal Communications

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Director, Promotions, Snacks BU

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Director, Quality Packaging & Premium Safety, Global

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Director, Supplier Relations & Diversity

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Director, Frozen Breakfast, Brand & Innovation Marketing

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Director, Nutrition

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Director, Content Production, KNA

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Director, Corporate Communications

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Director, Portfolio Development & Pipeline Innovation

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Director, Corporate Finance Planning

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Director, Insights & Planning

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Director, Brand Public Relations

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Director, Regional Business Development, West

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Director, Wholesome Snacks & Snacks Shopper Strategy, NA

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Director, Customer Marketing Innovation, Morning Foods

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Associate Director, Relationship Marketing

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Associate Director, Global Marketing Snacks, Design to Value

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Associate Director, KNA Media COE

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Associate Director, Marketing & Innovation, Global

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Associate Director, Experience Planning

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Associate Director, Special K, Nutri-Grain & Rice Krispies Treats

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Associate Director, Snacks Insights

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Assoc Dir-Brand Mktg Adult Cereals

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Associate Director, KNA Media COE

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Associate Director

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Associate Director, Morning Foods Marketing

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Associate Director

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Senior Brand Manager, Raisin Bran

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Senior Brand Manager

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Senior Brand Manager, Rice Krispies

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Senior Manager, Market Research

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Senior Brand Manager

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Senior Manager, Returns Management

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Senior Brand Manager, Morning Foods Pipeline Innovation

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Senior Manager, Design

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Senior Brand Manager

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Senior Brand Manager, Rice Krispies

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Senior Manager, Shopper Marketing, Club Channel

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Senior Manager, Shopper Insights

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Senior Brand Manager, Frozen Breakfast

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Senior Manager, E-Commerce, Shopper Insights & Analytics

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Senior Brand Manager, Cheez-It

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Senior Brand Manager, Frosted Mini Wheats

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Senior Brand Manager, Special K Wholesome Snacks

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Senior Manager, Multicultural Marketing

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Sr Mgr-Shopper & Promo Insights

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Senior Brand Manager

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Sr Mgr-Retail & Agency Strategy

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Senior Manager, Media, North America

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Senior Manager, Packaging Procurement

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Senior Brand Manager, Pringles Global Marketing

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Senior Manager, Integrated Promotions & Sponsorships, Kellogg Masterbrand

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Senior Brand Manager, Frosted Flakes

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Senior Brand Manager, KEEBLER

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Senior Project Manager

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Brand Manager, Cookies Innovation

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Brand Mgr-Morning Foods Innovation Mktg

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Brand Manager

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Brand Manager, Pop-Tarts

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Brand Manager

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Brand Manager

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Brand Manager, Eggo

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Brand Manager

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Brand Manager, Eggo Innovation Marketing

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Brand Manager

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Brand Mgr-Club Crackers & Sandwich Cracker Portfolio

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Brand Manager, Special K

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Brand Manager, Innovation & Pringles US

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Brand Manager

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Brand Manager, Pringles Brand

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Brand Manager, Pringles, Global

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Marketing Manager, Kellogg's Masterbrand, Global

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Manager, Team Sales

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Manager, Packaging Innovation & Technology

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Manager, Business Growth, Military Channel

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Manager, Integrated Promotions

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Manager, Channel Marketing

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Mgr-Innovation-Special K Wholesome Snacks

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Manager, Consumer Promotions

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Manager, Health & Safety

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Manager, Experience Planning

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Manager, Sales Reporting

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Associate Brand Manager

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Associate Brand Manager, Keebler

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Assoc Brand Mgr-Pringles

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Associate Brand Manager

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Assoc Brand Mgr-Eggo

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Assistant Brand Manager, Morning Foods Innovation Marketing

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Supervisor, Operations

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Senior Account Executive, National

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Account Executive, Albertsons Northwest Division

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Senior Analyst, Innovation

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Senior Analyst, Sales Planning, Frozen Foods

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Analyst, Business, Global Information Technology Commercial Business Solutions

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Coordinator, Marketing

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Associate Marketing Director, Cracker Portfolio

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Reg Sls Rep

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Associate Marketing Director

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Senior Communications Manager, Global

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Senior Marketing Director, US Morning Foods

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Sr Principal-Global Smart Factory Tech Strategy & Innovation

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Senior Corporate Counsel

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Senior Media Manager, Planning, India

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Key Account Executive

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Senior Marketing Manager, Commercial & Custom Innovation

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Sr Mktg Mgr-Global Special K

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Senior Marketing Director, Cracker Portfolio

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Senior Executive Secretary, Global Corporate Affairs & Growth Team, Global

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AGENCY RELATIONSHIPS [25]

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South Africa

ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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