Kellogg Company Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Kellogg Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company is the world's leading producer of cereal, second largest producer of cookies and crackers and the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, their well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. These brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Eggo, Pop-Tarts, Pringles, Special K

Address: 1 Kellogg Sq, Battle Creek, MI 49016-3599
Tel: (269) 961-2000
Tel: (800) 535-5644
Fax: (269) 961-2871
Website: www.kelloggcompany.com
General Email: info@kelloggs.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1906

EMPLOYEE COUNT

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ANNUAL SALES

$13,014,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2016 2016 2016 CHANGE 2016 CHANGE  
Revenue $13,014 $13,014 $13,525 -3% -3%
Gross Profit $4,755 $4,755 $4,681 1% 1%
Operating Income $1,395 $1,395 $1,091 27% 27%
Net Income $694 $694 $614 13% 13%
Gross Margin 36% 36% 34%
Operating Income Margin 10% 10% 8%
Net Income Margin 5% 5% 4%
Cash and Cash Equivalents $280 $251 $280
Total Debt $7,767 $7,745 $7,767
Total Assets $15,111 $15,251 $15,111
Total Liabilitites $13,201 $13,123 $13,201
Stakeholder's Equity $1,910 $2,128 $1,910

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
36% = 5.3% x 0.9 x x 7.9 x

CORPORATE FAMILY [3]

COMPETITORS [26]

BRANDS OWNED [93]

INDUSTRY CODES

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KEY CONTACTS [178]

Tel: (269) 961-2000

Tel: (800) 535-5644

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Chief Executive Officer

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Partner, Canada Business, RQNT & Senior Director, KNA Morning Foods Research & Development

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Chief Financial Officer

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CIO, Business Services, Global & SVP

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Chief Privacy Officer

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Chief Human Resources Officer

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Chief Growth Officer

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President, Kellogg International & SVP

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President, Asia Pacific

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President, Specialty Channels, US

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President, Snacks Business Unit

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President, US Frozen Foods

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CFO, North America

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Principal, Scientist, Nutrition & Regulatory Sciences

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Secretary, SVP & General Counsel, Corporate Development

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SVP, Marketing, US Snacks

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SVP, Breakfast Category, Global

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Managing Director, India & South Asia

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VP & Head, Office, Data Acquisition & Governance, Global

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VP, Customer Marketing

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VP, Shopper Marketing

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VP, Corporate Development

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VP, Crackers & On-The, Go, Snacks Division

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VP, Supply Chain, Global

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VP, Insights & Planning, Global

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VP, Sales, Canada

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VP, Marketing & Innovation, Frozen Foods

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VP, Marketing & Innovation

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VP, Investor Relations & Corporate Planning

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VP, Morning Foods, Walmart Team

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VP, Snacks Marketing, US

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Head, Diversity & Inclusion & Human Resources Policy, Global & Senior Director

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Head, Shopper Insights, Walmart Customer Team & Senior Manager

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Head, Marketing Innovation, Convenient Snacks

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Senior Director, Integrated Media & Experience Planning

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Senior Director, Integrated Marketing Communications, Latin America

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Senior Director, Communications, North America

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Senior Director, Shopper Marketing

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Sr Dir-Natl Accts & Indus Rels

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Senior Director, Commercial Strategy, Europe

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Senior Director, Breakfast Innovation, Global

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Senior Director, Global Marketing, Kellogg's Masterbrand

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Senior Director, Sales Finance, Snacks

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Senior Director, Promotions

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Senior Director, Non-Commercial National Accounts

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Senior Director, Morning Foods Brand Marketing

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Senior Director, Insights & Planning, Solution Center

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Senior Director, Brand Marketing

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Senior Director, DSD Snacks Innovation

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Senior Director, Shopper Insights

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Senior Director, Consumer Engagement

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Marketing Director, Emerging Brands, Categories & Portfolio Projects

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Marketing Director

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Marketing Director, Pop-Tarts

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Marketing Director, Australia & New Zealand

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Marketing Director, Bolthouse Farms

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Marketing Director, Frozen Veggie Foods

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Marketing Director, Frozen Portfolio

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Director, Corporate Communications & Public Affairs, Asia Pacific

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Director, Kellogg's Kroger Team

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Director, Marketing, Innovation, MorningStar Farms & Frozen Business Strategy

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Director, Packaging, Merchandising Design & Commercialization

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Director, Special K

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Director, Internal Communications

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Director, Marketing, Cheez-It

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Director, Promotions, Snacks BU

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Director, Business & Marketplace Analytics

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Director, E-Commerce Capability, Global

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Director, Quality Packaging & Premium Safety, Global

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Director, Supplier Relations & Diversity

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Director, Nutrition

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Director, Insights & Planning

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Director, Brand Public Relations

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Director, Business Development, West

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Director, CCOTG & Shopper Insights

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Director, Customer Marketing Innovation, Morning Foods

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Associate Director, Relationship Marketing

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Associate Director, Brand Marketing, Adult Cereals

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Associate Director, Eggo & Frozen Foods, North America

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Associate Director, Experience Planning

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Associate Director

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Associate Director, Media Operations

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Associate Director

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Associate Director, Morning Foods Marketing

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Associate Director

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Senior Brand Manager, Raisin Bran & Corn Flakes

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Senior Brand Manager

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Senior Manager, Market Research

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Senior Brand Manager

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Senior Manager, Business Relationship, Omnichannel Commerce & Marketing

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Senior Manager, Returns Management

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Senior Brand Manager, Morning Foods Pipeline Innovation

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Senior Manager, Digital Analytics

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Senior Manager, Shopper Marketing, Club Channel

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Senior Brand Manager

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Senior Manager, Shopper Insights

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Senior Manager, Shopper Insights

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Senior Brand Manager, Keebler Cookies

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Senior Brand Manager, Frosted Mini, Wheats & Kellogg Masterbrand

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Senior Brand Manager

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Senior Manager, E-Commerce, Shopper Insights & Analytics

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Senior Brand Manager, Cheez-It

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Senior Brand Manager, Taste & Fun Cereal Innovation

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Senior Manager, Experience Planning

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Senior Manager, Shopper & Promotion Insights

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Senior Manager, Retail & Agency Strategy

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Senior Manager, Channel Marketing & Specialty Retailing

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Senior Brand Manager, Rice Krispies

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Senior Manager, Packaging Procurement

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Senior Brand Manager, Morningstar Farms

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Senior Brand Manager, Crackers

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Senior Manager, Integrated Promotions & Sponsorships, Kellogg Masterbrand

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Senior Brand Manager, Frosted Flakes

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Senior Brand Manager, Pringles, Global

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Senior Project Manager

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Brand Manager, Nutri Grain & Fruit Snacks

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Brand Manager, Morning Foods Innovation Marketing

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Brand Manager

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Brand Manager, Pop-Tarts

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Brand Manager, Eggo

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Brand Manager

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Brand Manager, Eggo Innovation Marketing

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Brand Manager

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Brand Manager, Club Crackers

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Brand Manager, Special K

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Brand Manager, Innovation & Pringles US

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Brand Manager

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Brand Manager, Pringles Brand

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Brand Manager, Pringles, Global

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Product Manager, Global Information Technology Commercial Business Solutions

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Manager, I&P, Consumers & Market Insights

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Manager, Team Sales

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Manager, Business Growth, Military Channel

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Manager, Integrated Promotions

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Manager, Channel Marketing

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Manager, Health & Safety

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Manager, Sales Reporting

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Associate Brand Manager

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Associate Brand Manager, Pringles

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Associate Brand Manager

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Associate Brand Manager, Eggo

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Assistant Brand Manager, Brand Marketing, Special K

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Supervisor, Operations

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Account Executive, Albertsons Northwest Division

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Senior Analyst, Sales Planning, Frozen Foods

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Coordinator, Marketing

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Associate Marketing Director, Cracker Portfolio

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Senior Communications Manager, Global

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Senior Marketing Director, US Snacks

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Senior Principal, Global Smart Factory Technology Strategy & Innovation

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Key Account Executive

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Senior Marketing Manager, Special K, Global

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Senior Executive Secretary, Global Corporate Affairs & Growth Team, Global

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 20, 2018

KELLOGG CO - 10-K - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS Kellogg Company and Subsidiaries

RESULTS OF OPERATIONS Business overview The following Management's Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is intended to help the reader understand Kellogg Company, our operations and our present business...

February 19, 2018

John P. Renwick VP, Investor Relations & Corporate Planning

Kellogg Company Declares Regular Dividend of $0.54 per Share

BATTLE CREEK, Mich. - Kellogg Company (NYSE: K) today announced that its Board of Directors declared a dividend of $0.54 per share on the common stock of the Company, payable on March 15, 2018, to shareowners of record at the close of business on...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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