Kaplan, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 7/20/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Kaplan, Inc. is a provider of educational and career service for individuals, schools and businesses. The company serves students of all ages through a wide array of higher education, test preparation, professional training and programs for kids in grades K through 12.

Note: Business Summary has been adapted from the Company's website.

Address: 6301 Kaplan University Ave, Fort Lauderdale, FL 33309
Tel: (954) 515-3993
Fax: (212) 492-5933
Website: www.kaplan.com
General Email: mrelations@kaplan.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1938

EMPLOYEE COUNT

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CORPORATE FAMILY [2]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [12]

Tel: (954) 515-3993

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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Chief Communications Officer

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VP & General Manager, New Ventures

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VP, Real Estate

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VP, Communications

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VP, Technology Shared Services

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VP, Corporate Development

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Head-Customer Insights & Exec Dir

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Executive Director, Corporate Communications

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Executive Director, Communications, Kaplan Test Prep

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Director, Engagement Marketing

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Manager, Direct Marketing

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Chicago, IL

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

July 20, 2018

Myanmar (Burma): Demand from education providers jolts real estate market

Section: Business News - The Yangon real estate sector has received a much-needed boost from an unlikely source: education providers. Since foreigners were permitted to wholly invest in the provision of educational services in the country earlier...

July 19, 2018

Leading U.S. coding boot camps Galvanize, Hack Reactor to merge

SAN FRANCISCO (Reuters) - Denver-based computer coding training school Galvanize is to acquire competitor Hack Reactor in a deal that brings together two of the largest privately held coding boot camps, the two companies told Reuters. Galvanize...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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