JPMorgan Chase & Co. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 6/8/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS JPMorgan Chase & Co. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

JPMorgan Chase & Co. is a financial services firm. The firm is in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management and private equity.

Note: Business Summary has been adapted from the Company's website.

Address: 270 Park Ave, New York, NY 10017
Tel: (212) 270-6000
Website: https://www.jpmorganchase.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1799

EMPLOYEE COUNT

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ANNUAL SALES

$94,334,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $94,334 $90,307 $89,716 4% 0%
Gross Profit $94,334 $90,307 $89,716 4% 0%
Operating Income $35,900 $34,536 $30,702 3% 12%
Net Income $24,441 $24,733 $24,442 -1% 1%
Gross Margin 100% 100% 100%
Operating Income Margin 38% 38% 34%
Net Income Margin 25% 27% 27%
Cash and Cash Equivalents $628,543 $619,602 $573,080
Total Debt $618,461 $632,013 $604,893
Total Assets $2,533,600 $2,490,972 $2,351,698
Total Liabilitites $2,277,907 $2,236,782 $2,104,125
Stakeholder's Equity $255,693 $254,190 $247,573

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
9% = 25.9% x 0.0 x x 9.9 x

CORPORATE FAMILY [2]

COMPETITORS [44]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [173]

Tel: (212) 270-6000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Vice Chairman

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Vice Chairman

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Co-President, Co-COO & CEO, Corporate & Investment Bank

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Co-President, Co-COO & CEO, Consumer & Community Banking

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Managing Partner

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Partner, Marketing & Merchant Services & Head, Small Business

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Partner, Global Human Resources Business & Executive Director

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Managing Director, SVP & Head, Marketing Strategy & Digital

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SVP, Managing Director & Head, Digital Channel Marketing

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Managing Director & Head, Chase Corporate Development

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Managing Director & Head, Consumer Direct, Mortgage Banking

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Managing Director & Head, Digital, Self Directed Investing

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Managing Director & Senior Counsel, Marketing, Chase Consumer & Community Banking

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Managing Director

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Chief Financial Officer

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Chief Information Officer

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CMO & Chief Communications Officer, Home Lending

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Chief Marketing Officer

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CMO, Consumer Bank & Chase Wealth Management

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Chief Administrative Officer

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Chief Communications Officer, Chase Consumer & Community Banking

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Chief Risk Officer

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Chief Brand Officer

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Chairman & CEO, Asia Pacific

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President & Managing Director, JP Morgan Merchant Services Europe

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President, Chase Commerce Solutions, US

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President, Small Business, Chase Merchant Services

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CEO, Asset & Wealth Management

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CEO, Commerce Solutions

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CEO, Commercial Banking

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CFO, Marianne Lake

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SVP, Communications

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SVP, JP Morgan Chase Bank

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Senior Vice President

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Managing Director, Media & Communications, Investment Banking

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Managing Director, Middle Market

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Managing Director, Corporate Communications

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Managing Director, Communications

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Managing Director, Human Resources Corporate & Investment Bank

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Managing Director, Brand, Advertising & Media

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Managing Director, Sports & Entertainment

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Managing Director, Technology, Global

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Managing Director, UK

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VP & Senior Manager, Partnership Marketing

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VP & Marketing Manager

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VP & Marketing Manager

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VP & Marketing Manager

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VP & Manager, Marketing Strategy

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VP & Manager, Cash Management & Partner Product

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VP & Manager, Digital Marketing, Mortgage Banking

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VP & Manager, Digital Customer Strategy

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VP, Emerging Digital Marketing Strategies

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VP & Senior Marketing Manager, Digital

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VP, Market Intelligence, Small Business & Commerce Solutions

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VP, Partnerships, Chase Merchant Services

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Vice President

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VP, Integrated Digital Experience

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Vice President

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Vice President

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VP, Digital Marketing

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VP, Digital Marketing

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Vice President

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VP, Government & Healthcare

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VP & Senior Product Manager

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VP-Organizational Engagement

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VP, Sports & Entertainment Marketing

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VP, Paid Media Marketing Analytics

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Vice President

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VP, Brand Strategy

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VP, Corporate & Investment Bank Internal Communications

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VP, Digital Capabilities, Channel Marketing

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Vice President

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VP, Digital Marketing

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VP, Customer Acquisition Marketing

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VP, Owned Digital Platforms

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Vice President

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VP-Chase Newsroom

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VP, Community Sponsorships

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VP, Chase Business Marketing

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VP, Strategic Reporting Design

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VP, Communications & Commercial Banking

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Head, Brand Newsroom & Executive Director

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Executive Director & Head, Large Omni & Global E-Commerce Marketing

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Head, Client Skills Training, Americas & Executive Director

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Head, Chase's Brand Creative Agency, InnerCircle & Executive Director

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Executive Director & Head, Market Team, US Private Bank

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Executive Director & Head, Social Media

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Head, Consumer & Community Banking Privacy & Executive Director

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Head, Content, Creative Services & Marketing Operations & Executive Director

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Head, Equity Derivatives Structuring & Cross Asset Indices

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Head, Government Relations, Global

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Head, Marketing, Pricing & Analytics, Credit Cards

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Head, Human Resources Communications

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Head, Nonprofit Engagement

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Head-Consumer Banking & Wealth Mgmt

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Co-Head, Global Mergers & Acquisition

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Head, Branch Systems & Innovations

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Head, Digital Marketing & Strategic Relationships

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Head-Asia Beta Strategies-J P Morgan Asset Mgmt-Hong Kong

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Head, Chase Wealth Management Operations

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Head, Client Communications

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Head, Global Advisory Services, Workforce Analytics

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Head, Business Events, Field Marketing & Content

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Co-Head, Equity Capital Markets, Americas

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Head, Corporate Responsibility

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Head, Digital Marketing Platforms, Wealth Management, Global

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Head, Media Relations, Sports, Entertainment & Northeast Region

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Head, Global Indus, Media & TeleComm

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Head, Market Research & Business Development

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General Manager, Chase Sapphire & JPM Cards

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General Manager, Consumer Branded Cards

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Executive Director & Director, Market & Wealth Management

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Executive Director

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Executive Director, Digital Audit

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Executive Director

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Executive Director

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Executive Director, Brand & Digital, Merchant Services

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Executive Director, Regional Media Relations

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Executive Director, Client Services Management

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Executive Director, Digital Site Management Communications

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Executive Director, Treasury Services Business Transformation

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Executive Director, Global Practices & Solutions Marketing

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Executive Director, Member Marketing Leadership Team & Wealth Management

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Executive Director, Market Research Supporting Retail, Mortgage & Investment

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Executive Director, Communications

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Executive Director, Marketing Operations, Consumer Bank

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Executive Director, Media & Channel Strategy

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Executive Director

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Managing Editor, Corporate Marketing

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Creative Director & Art Director

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Creative Director & Brand Manager

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Director, Oversight & Controls

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Director, Corporate Communications, Global

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Director, Communications, Chase Card Services

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Business Manager, Transformation

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Associate, Technology, Global

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Architect, Security & Digital

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Associate, Marketing

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Senior Associate, Marketing

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AGENCY RELATIONSHIPS [15]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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