The J.M. Smucker Company Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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The J.M. Smucker Company

Food Processing & Agriculture

This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, it is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. The company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Strawberry Lane, Orrville, OH 44667-0280
Tel: (330) 682-3000
Tel: (888) 550-9555
Fax: (330) 684-6410
Website: www.smuckers.com
General Email: investor.relations@jmsmucker.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1897

EMPLOYEE COUNT

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ANNUAL SALES

$7,811,200,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended April.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $7,811 $5,692 $5,610 37% 1%
Gross Profit $2,967 $1,968 $2,031 50% -3%
Operating Income $1,145 $772 $919 48% -15%
Net Income $688 $344 $565 100% -39%
Gross Margin 37% 34% 36%
Operating Income Margin 14% 13% 16%
Net Income Margin 8% 6% 10%
Cash and Cash Equivalents $109 $125 $153
Total Debt $5,430 $6,170 $2,216
Total Assets $15,984 $16,806 $9,060
Total Liabilitites $8,975 $9,719 $4,030
Stakeholder's Equity $7,008 $7,086 $5,029

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
9% = 8.8% x 0.5 x x 2.3 x

CORPORATE FAMILY [2]

COMPETITORS [31]

BRANDS OWNED [35]

INDUSTRY CODES

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KEY CONTACTS [126]

Tel: (330) 682-3000

Tel: (888) 550-9555

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Vice Chm & Pres-US Food & Beverage

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President & CEO

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VP, Marketing, Coffee

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VP, Marketing & Trade

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Marketing Director, Smucker's Brand

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Marketing Director, China

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Director, National Accounts Foodservice

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Director

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Director, Dog Food, Pet Division

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Director, Marketing, Pet Snacks

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Director, Customer Commercialization

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Senior Manager, Strategic Partnerships & Event Marketing

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Senior Manager, Pet Food Market Development Organization

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Senior Brand Manager, Natural Foods

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Sr Brand Mgr-Sahale Snacks Innovation

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Senior Manager

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Brand Manager, Foodservice Beverage

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Brand Manager, Innovation

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Brand Manager, Coffee Innovation

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Associate Brand Manager, Kibbles'n Bits & Gravy Train Branded Dog Foods

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Assistant Manager, Internal Corporate Communications

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Assistant Brand Manager, Milk, Bone

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Assistant Brand Manager, Folgers Coffee

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Senior Analyst, Digital Marketing

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Coordinator, Marketing

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Regional Sales Manager, Away From Home, Office Coffee, Southwest

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AGENCY RELATIONSHIPS [10]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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