JetBlue Airways Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 6/8/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS JetBlue Airways Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

JetBlue is known for its award-winning service and free TV as much as its low fares. All seats are assigned, all fares are one-way, and an overnight stay is never required. The airline offers its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within the airlines control.

Note: Business Summary has been adapted from the Company's website.

Address: 27-01 Queens Plz N, Ste 1, Long Island City, NY 11101
Tel: (718) 286-7900
Tel: (800) 538-2583
Fax: (718) 709-3621
Website: www.jetblue.com
General Email: ir@jetblue.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1999

EMPLOYEE COUNT

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ANNUAL SALES

$7,015,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $7,015 $6,632 $6,416 5% 3%
Gross Profit $4,533 $4,528 $4,114 0% 10%
Operating Income $1,000 $1,312 $1,216 -23% 7%
Net Income $1,147 $759 $677 51% 12%
Gross Margin 64% 68% 64%
Operating Income Margin 14% 19% 18%
Net Income Margin 16% 11% 10%
Cash and Cash Equivalents $303 $433 $318
Total Debt $1,199 $1,384 $1,827
Total Assets $9,781 $9,323 $8,644
Total Liabilitites $4,947 $5,310 $5,434
Stakeholder's Equity $4,834 $4,013 $3,210

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
23% = 16.4% x 0.7 x x 2.0 x

CORPORATE FAMILY [0]

COMPETITORS [7]

BRANDS OWNED [8]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [64]

Tel: (718) 286-7900

Tel: (800) 538-2583

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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President & COO

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Chief Executive Officer

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Chief Financial Officer

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EVP & Chief People Officer

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President, Travel Products

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EVP, Commercial & Planning

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Chief Digital & Technology Officer & EVP

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SVP, Government Affairs & Associate General Counsel

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SVP, Systems Operations

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Sr VP-Safety, Security & Fleet Ops

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SVP, Finance & Treasury

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SVP, Airports Experience

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SVP, Airline Planning

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SVP, Talent & Learning

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VP & Associate General Counsel

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VP & Associate General Counsel, Corporate Governance

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VP & Associate General Counsel

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VP, Safety

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VP, Network Planning

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VP, Sales & Revenue Management

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VP, Inflight Experience

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VP, Values Relations

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VP, JetBlue University

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VP, JetBlue Foundation

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VP, Government & Airport Affairs

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VP, Operational Planning & Analysis

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VP, SOC Technology

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VP, Technical Operations

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VP, Financial Planning & Analysis

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VP, Corporate Communications

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VP-Focus Cities

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VP, Information Technology, Technology & Integrations

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VP, Infrastructure, Properties & Development

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VP, Security

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VP, Compensation, Benefits & Corporate Social Responsibility

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VP, Technology Products

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VP, Flight Operations

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VP, Marketing

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Head, Digital & Customer Products

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General Manager, Communications, Navigation, Surveillance & Technical Programs

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General Manager, Corporate Communications

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Director

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Director, Alliances & Airline Partnerships

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Director, Operations

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Director, Talent Management & Diversity

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Director, Inflight & Systems Operations Training

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Director, Financial Planning & Analysis

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Director, Corporate Communications

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Manager, Corporate Social Responsibility

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Event Manager Planning

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Manager, Investor Relations

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Manager, Revenue Management

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Manager, Corporate Social Responsibility

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Manager, Customer Commitment

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Manager, Government & Airport Affairs

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Senior Analyst, Marketing Partnerships

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Graphic Designer, Corporate Communications

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Analyst, Co-Brand Marketing

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Coordinator, Uniform

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Corporate Communications Manager

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Corporate Sales Director

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Corporate Communications Manager

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Corporate Communications Manager

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AGENCY RELATIONSHIPS [11]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Boston, MA

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Boston, MA

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Brooklyn, NY

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Fairfield, NJ

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New York, NY

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

June 17, 2018

Robin Hayes Chief Executive Officer

$1.94 Billion in Sales Expected for JetBlue Airways Co. (JBLU) This Quarter

Posted by Charlotte Bryant on Jun 17th, 2018 // No Comments Brokerages predict that JetBlue Airways Co. (NASDAQ:JBLU) will announce sales of $1.94 billion for the current fiscal quarter, according to Zacks . Five analysts have made estimates for...

June 16, 2018

David Clark VP, Sales & Revenue Management

JetBlue Marks Return to Pre-Hurricane Levels of Service as It Celebrates 16 Years

JetBlue, Puerto Rico’s largest airline, marked the return of its full flight schedule on the island after last year’s hurricanes by celebrating with customers, crewmembers and partners today at San Juan’s Luis Muñoz...

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