J.C. Penney Company, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS J.C. Penney Company, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

J. C. Penney Company, Inc. one of the nation's largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across more than 1,000 stores and at jcpenney.com, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets.

Note: Business Summary has been adapted from the Company's website.

Address: 6501 Legacy Dr, Plano, TX 75024-3612
Tel: (972) 431-1000
Fax: (972) 431-1362
Website: www.jcpenney.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

2002

EMPLOYEE COUNT

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ANNUAL SALES

$12,547,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $12,547 $12,625 $12,257 0% 3%
Gross Profit $4,476 $4,551 $4,261 -1% 6%
Operating Income $395 $-89 $-254 -543% -64%
Net Income $1 $-513 $-717 -100% -28%
Gross Margin 35% 36% 34%
Operating Income Margin 3% 0% -2%
Net Income Margin 0% -4% -5%
Cash and Cash Equivalents $125 $119 $119
Total Debt $4,836 $4,805 $5,321
Total Assets $9,314 $9,442 $10,309
Total Liabilitites $7,960 $8,133 $8,395
Stakeholder's Equity $1,354 $1,309 $1,914

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
0% = 0.0% x 1.3 x x 6.9 x

CORPORATE FAMILY [0]

COMPETITORS [61]

BRANDS OWNED [2]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [68]

Tel: (972) 431-1000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Chief Financial Officer

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CIO & EVP

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Chief Marketing Officer

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Chief Accounting Officer, SVP & Controller

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EVP & Director, JCPenney Stores

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EVP, Omni channel

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EVP, Human Resources

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EVP, Stores

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EVP, Supply Chain

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SVP & Controller

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SVP & Senior General Manager, Merchandise

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SVP & General Manager, Merchandise, Jewelry Division

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SVP & Senior General Manager, Merchandise, Mens Apparel, Childrens Apparel & Jewelry

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SVP & General Manager, Merchandising, Sephora

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SVP & Director, Finance, Stores, Catalog & Internet

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Sr VP-Visual Environment & Bus Dev

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SVP, Product Development & Design

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SVP, Digital

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SVP, Marketing & Promotions

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VP-Corp Comm & Philanthropy

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VP, Digital Commerce

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VP, Creative & Brand Synergy

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VP, Customer Care

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VP, Loyalty & CRM

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Senior Director, Media & Consumer Engagement

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Senior Director, Advertising Art

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Senior Director, Events Marketing, Publicity & Partnerships

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Senior Director, Product Management

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Marketing Director

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Art Director, Creative Packaging

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Art Director

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Director, Merchandising & Senior Buyer, Omnichannel

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Director, Advertising Art

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Director, Investor Relations

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Director, Digital Marketing

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Director, Customer Care

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Director, Girls Apparel Product Development

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Director, Category Management & Assortment Expansion

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Director, Integrated Marketing Communications

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Director, Product Development

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Director, Product Development

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Director, Marketing Communications, IMC

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Director, Regional Facility Operations

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Director, Men's & Children'S-Jcp.com

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Director, Procurement

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Senior Manager, Gift Card

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Senior Manager, Media, National

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Senior Manager, Digital Marketing

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Senior Manager, Corporate Communications & Public Relations

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Senior Manager, Public Relations

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Senior Manager, Sourcing, Hard Home

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Senior Brand Manager, Liz Claiborne & JC Penney

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Senior Manager, Asset Protection Operations

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Senior Manager, Corporate Communications & Public Relations

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Senior Project Manager, Creative Advertising

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Marketing Manager, IMC Seasonal

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Product Manager, Mobile Apps

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Manager, Art Buying

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Manager, Human Resources

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Manager, Strategy Development

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Art Buyer, Advertising

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Analyst, Business

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Senior Marketing Manager, Omnichannel

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Senior Project Specialist, Digital Creative

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Senior Marketing Manager, Marketing Print Execution, Sourcing & Global Quality Management

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District Manager

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Senior Assistant Buyer, Traditional Dresses

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AGENCY RELATIONSHIPS [11]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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Chicago, IL

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Dallas, TX

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Huntington Beach, CA

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Atlanta, GA

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Canada

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 22, 2018

James Starke SVP & Senior General Manager, Merchandise, Mens Apparel, Childrens Apparel & Jewelry

CPenney Launches Obsess Tween Brand; Olympic gold medalist Laurie Hernandez inspires first Obsess capsule collection for Gen Z girls

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February 21, 2018

Alton Square Mall’s JCPenney named 2017’s St. Louis District Store of the Year

ALTON — Customer loyalty and hard work from its leadership team made Alton’s JCPenney the company’s St. Louis District Store of the Year for 2017. Alton Square Mall’s JCPenney’s overall metrics were better than 19...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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