J.C. Penney Company, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS J.C. Penney Company, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

J. C. Penney Company, Inc. one of the nation's largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across more than 1,000 stores and at jcpenney.com, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets.

Note: Business Summary has been adapted from the Company's website.

Address: 6501 Legacy Dr, Plano, TX 75024-3612
Tel: (972) 431-1000
Fax: (972) 431-1362
Website: www.jcpenney.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

2002

EMPLOYEE COUNT

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ANNUAL SALES

$12,506,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended February.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2016 2018 CHANGE 2017 CHANGE  
Revenue $12,506 $12,547 $12,625 0% 0%
Gross Profit $4,332 $4,476 $4,551 -3% -1%
Operating Income $116 $395 $-89 -70% -543%
Net Income $-116 $1 $-513 -11700% -100%
Gross Margin 34% 35% 36%
Operating Income Margin 0% 3% 0%
Net Income Margin 0% 0% -4%
Cash and Cash Equivalents $116 $125 $119
Total Debt $4,232 $4,836 $4,805
Total Assets $8,413 $9,118 $9,442
Total Liabilitites $7,034 $7,764 $8,133
Stakeholder's Equity $1,379 $1,354 $1,309

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-8% = -0.9% x 1.5 x x 6.1 x

CORPORATE FAMILY [0]

COMPETITORS [56]

BRANDS OWNED [2]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [63]

Tel: (972) 431-1000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Chief Executive Officer

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Interim CFO

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CIO, Chief Digital Officer & EVP

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Chief Marketing Officer

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Chief Accounting Officer, SVP & Controller

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EVP & Director, JCPenney Stores

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EVP, Human Resources

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Exec VP-Private Brands & Supply Chain

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Sr VP & Head-Mdsg

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Sr VP & Head-Mdsg

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SVP & Controller

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SVP & General Manager, Merchandise

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Sr VP & Gen Mgr-Mdsg-Sephora Inside JCP

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SVP & Director, Finance, Stores, Catalog & Internet

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SVP, Merchandising

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SVP, Digital

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Sr VP-CRM, Loyalty, Mktg Analytics & Strategy

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VP-Corp Comm & Philanthropy

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VP, Creative & Brand Synergy

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VP-Product Dev, Design & Trend-Women's Bus

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VP, Customer Care

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Senior Director, Media & Consumer Engagement

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Senior Director, Advertising Art

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Senior Director, Creative Services

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Sr Dir-Mktg Strategy, PR & Partnerships

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Sr Specialist-Project & Producer-Digital Creative

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Marketing Director

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Media Director, National

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Art Director, Creative Packaging

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Art Director

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Director, Merchandising & Senior Buyer, Omnichannel

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Director, Advertising Art

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Director, Investor Relations

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Director, Corporate Communications & Public Relations

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Director, Digital Marketing

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Director, Girls Apparel Product Development

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Director, Integrated Marketing Communications

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Director, Product Development

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Dir-Mktg & Strategy-IMC

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Director, Regional Facility Operations

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Director, Men's & Children'S-Jcp.com

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Director, Product Development

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Director, Procurement

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Senior Manager, Gift Card

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Sr Mgr-JCP Studio & Looklet Studio

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Senior Manager, Digital Marketing

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Senior Manager, Public Relations

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Senior Manager, Sourcing, Hard Home

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Sr Brand Mgr-Liz Claiborne

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Senior Manager, Asset Protection Operations

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Senior Manager, Corporate Communications & Public Relations

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Sr Mgr-CSE

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Senior Project Manager, Creative Advertising

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Marketing Manager, IMC Seasonal

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Manager, Strategy Development

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Manager, Marketing Technology

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Sr Specialist-Construction Svcs

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Art Buyer, Advertising

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Senior Marketing Manager, Omnichannel

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Senior Partner, Human Resources Business

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District Manager

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Senior Assistant Buyer, Traditional Dresses

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AGENCY RELATIONSHIPS [12]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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Canada

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 22, 2018

Jill Soltau Chief Executive Officer

J. C. Penney Company Grants Previously Disclosed Equity Inducement Award to Jill Soltau

PLANO, Texas - In accordance with the New York Stock Exchange rules regarding equity inducement awards, J. C. Penney Company, Inc. (NYSE: JCP) announced that on Oct. 18, 2018, an equity inducement award of 6,711,409 restricted stock units (RSUs) was...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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