Jack in the Box Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Jack in the Box Inc., based in San Diego, is a restaurant company that operates and franchises Jack in the Box restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 20 states. Additionally, through a wholly-owned subsidiary, the company operates and franchises Qdoba Mexican Grill, a leader in fast-casual dining, with more than 600 restaurants in 42 states and the District of Columbia.

Note: Business Summary has been adapted from the Company's website.

Address: 9330 Balboa Ave, San Diego, CA 92123-1516
Tel: (858) 571-2121
Tel: (800) 955-5225
Fax: (858) 571-2101
Website: www.jackinthebox.com
General Email: franchise.sales@jackinthebox.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1951

EMPLOYEE COUNT

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ANNUAL SALES

$1,553,914,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended October.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $1,553 $1,599 $1,540 -2% 3%
Gross Profit $604 $637 $619 -5% 2%
Operating Income $266 $229 $197 16% 16%
Net Income $135 $124 $108 8% 14%
Gross Margin 38% 39% 40%
Operating Income Margin 17% 14% 12%
Net Income Margin 8% 7% 7%
Cash and Cash Equivalents $7 $17 $17
Total Debt $1,145 $991 $715
Total Assets $1,228 $1,345 $1,303
Total Liabilitites $1,616 $1,562 $1,288
Stakeholder's Equity $-388 $-217 $15

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-34% = 8.7% x 1.3 x x -3.2 x

CORPORATE FAMILY [1]

COMPETITORS [30]

BRANDS OWNED [23]

INDUSTRY CODES

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KEY CONTACTS [20]

Tel: (858) 571-2121

Tel: (800) 955-5225

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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CFO & EVP

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COO & VP

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Chief Strategy Officer, Chief People Officer & EVP

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Chief Development Officer & VP

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General Counsel, Corporate Secretary & EVP

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Treasurer, SVP, Finance & Controller

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VP, Financial Planning & Analysis

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VP, Supply Chain Services

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VP, Marketing Communications

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Director, License & Franchise Business Development

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Senior Manager, Strategic Initiatives

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Manager, Media Strategy & Communications

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Manager, Product Marketing

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Manager, Franchise Business Development

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Specialist, Regional Media

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Chief Investor Relations & Corporate Communications Officer

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Regional Marketing Manager

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Assistant Media Manager

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Regional Marketing Manager

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Los Angeles, CA

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Santa Monica, CA

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Los Angeles, CA

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Salt Lake City, UT

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El Segundo, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 19, 2018

Jack In The Box (JACK) Is Now Covered By Gordon Haskett. What’s Next?

.....Its down 0.06, from 0.92 in 2018Q1. It fall, as 27 investors sold Jack in the Box Inc. shares while 72 reduced holdings. 30 funds opened positions while 55 raised stakes. 28.34 million shares or 1.55% more from 27.91 million shares in 2018Q1...

October 14, 2018

Leonard A. Comma Chairman & CEO

The Weekly Consensus – October 15, 2018 (Volume 10, Number 39)

Sticky Post By Consensus On October 15, 2018 Halloween is a celebration of all things dark and spooky, but predictions of retail selling this year are hardly scary. Like prior Halloween seasons, consumers are snapping up pumpkin-flavored everything,...

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Sandra Rojas - VP, Marketing

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