Intuit Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Intuit Inc. Innovating. Empowering. Delighting. They're innovators. As the world evolves, so do they - inventing new solutions to solve important problems, perfecting those solutions and delighting their customers. In short: Improving people's financial lives so profoundly that they can't imagine going back to the old way. Their flagship products - QuickBooks, TurboTax and Quicken - define their commitment to revolutionize the way people manage their personal finances, run small businesses and pay employees.

Note: Business Summary has been adapted from the Company's website.

Address: 2700 Coast Ave, Mountain View, CA 94043
Tel: (650) 944-6000
Tel: (800) 446-8848
Fax: (650) 944-3699
Website: www.intuit.com
General Email: investor_relations@intuit.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1983

EMPLOYEES

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ANNUAL SALES

$4,694,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended July.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $4,694 $4,192 $4,243 11% -1%
Gross Profit $3,964 $3,497 $3,640 13% -3%
Operating Income $1,242 $738 $1,300 68% -43%
Net Income $979 $365 $907 168% -59%
Gross Margin 84% 83% 85%
Operating Income Margin 26% 17% 30%
Net Income Margin 20% 8% 21%
Cash and Cash Equivalents $638 $808 $849
Total Debt $1,000 $1,012 $1,011
Total Assets $4,250 $4,968 $5,201
Total Liabilitites $3,089 $2,636 $2,123
Stakeholder's Equity $1,161 $2,332 $3,078

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
84% = 20.9% x 1.1 x x 3.7 x

CORPORATE FAMILY [1]

COMPETITORS [34]

BRANDS OWNED [27]

INDUSTRY CODES

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KEY CONTACTS [191]

Tel: (650) 944-6000

Tel: (800) 446-8848

NAME/EMAIL TITLE BRANDS MORE INFO

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Founder

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President & CEO

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Partner & Head, Alliance

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Partner, Strategic Communications, Small Business Group

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Finance Director, Data, Security, Legal & Policy

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SVP & General Manager, Consumer Tax Group

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SVP & General Manager, ProTax

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SVP, Marketing

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VP & Head-Bus Segment

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VP & General Manager, TurboTax, Canada

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VP, Product Management, TurboTax

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VP-Sls & Channel Mktg-US

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Vice President

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Head-Content Acq-QuickBooks-US & Sr Mgr-Digital Mktg-SEO

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Head-Mgmt & Sr Mgr-Channel Mktg

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Head-Strategic Product & Accountant-Partnerships-QuickBooks SE

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Head, Recruiting, Senior Product Manager & Recruiter

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Head, QuickBooks Digital Global & Senior Marketing Manager

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Head-Customer Experience Deliver-QuickBooks Care

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Head, Creative Brand

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Head, Web Marketing, Intuit's Small Business Group

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Head, Marketing, Small Business Employee Management Solutions

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Head, Brand & Marketing

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Head, Product, TurboTax Online & Mobile

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Director, Engineering & Chief Architect, Mobile

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Chief Architect, Application Security

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Creative Director & Manager, 3 XD

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Marketing Director

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Director, Product Management, MarTech & Commerce

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Director, Customer Strategy & Analytics

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Director, Digital Marketing

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Director, Corporate Communications

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Account Manager

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Sr Brand Mktg Mgr-QuickBooks

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Marketing Manager, Social, Content & Web Optimization, Mint

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Group Product Manager, QuickBooks Online Growth

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Marketing Manager

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Mktg Mgr-Customer & Analytics Strategy

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Marketing Manager

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Marketing Manager, Intuit Digital

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Senior Marketing Manager

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Senior Marketing Manager, Marketing Operations

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Senior Marketing Manager, Intuit Mobile Apps

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Senior Head, SEO, Consumer Tax Group

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Senior Marketing Manager

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Senior Marketing Manager, Digital Acquisition & Strategy

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Senior Marketing Manager, QuickBooks Online

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Group Manager, Marketing

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Group Manager, Marketing

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Senior Marketing Manager

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Senior Program Manager, Agile

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Senior Communications Manager, Social Media & Digital Content, Intuit TurboTax

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Sr Mktg Mgr-TurboTax

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Campaign Manager

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Group Marketing Manager, QuickBooks Desktop

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Chief Tax Officer

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Senior Engineer, Communications Services

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AGENCY RELATIONSHIPS [9]

  AGENCY LOCATION PHONE EMPLOYEES  

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Portland, OR

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Los Angeles, CA

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Santa Monica, CA

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Huntington Beach, CA

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San Francisco, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

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Google Inc.

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