InterContinental Hotels Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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InterContinental Hotels Corporation

Travel, Leisure, Real Estate

This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

InterContinental Hotels Corporation offers hotels across the globe to accommodate any traveler anywhere, whatever ones travel needs, from luxury to family-friendly, to extended stay and more.

Note: Business Summary has been adapted from the Company's website.

Address: 3 Ravinia Drive Ste 100, Atlanta, GA 30346
Tel: (770) 604-2000
Fax: (770) 604-2107
Website: www.ihg.com/hotels
General Email: americas.development@ichotelsgroup.com

EMAIL PROFILE

mail

STATISTICS

EMPLOYEE COUNT

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ANNUAL SALES

$8,000,000

CORPORATE FAMILY [2]

BRANDS OWNED [9]

INDUSTRY CODES

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KEY CONTACTS [127]

Tel: (770) 604-2000

NAME/EMAIL TITLE BRANDS MORE INFO

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CFO & SVP, Americas

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Chief Information Officer

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Chief Development Officer, The Americas

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CEO, Americas

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Corporate Counsel, Legal & Privacy

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SVP, Brands, Americas

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SVP, Sales, Worldwide

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SVP, Revenue Management & Systems, Global

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SVP, Operations, Americas, Eastern US & Canada

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SVP, Digital & Voice Channels

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Regional Vice President, Upscale Franchising & Development

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VP, Corporate Responsibility & Head, Global Sustainability & Public Relations

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VP, Loyalty Programs, Global

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VP, Performance Strategy & Planning

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VP, Holiday Inn Brand Family, Global

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VP, Core Brands & Mexico Development, Americas

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VP, Revenue Management Systems

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VP, Guest Experience & Brand Consistency

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VP, Americas Holiday Inn Express

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VP, Brand Strategy & Planning

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VP, Commercial Development & Corporate Partnerships

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VP, Operations Support, America

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VP, Mobile Solutions, Digital Guest Experience & Applied Discovery

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VP, Brand Management, Crowne Plaza Hotels & Resorts

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VP, Loyalty Consumer Marketing, Global

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VP, Full Service Hotels & Food & Beverage Solutions, Americas

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VP, Lifestyle Brands

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VP-Extended Stay Brands

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VP, Procurement & Cost Efficiency

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VP-Brand Strategy-InterContinental Hotels, Resorts & Crowne Plaza

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VP, Solution Delivery, Global

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VP, Corporate Affairs, Americas

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VP, Digital, Voice Strategy, Planning & Analytics

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VP-Digital & Voice-China

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VP, Brand Operations, Americas

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Head, Sales Support Centres, Global

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Head, Digital Marketing, Global

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Head, Loyalty, Partnerships & Portfolio Marketing

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Head-Holiday Inn Express-Americas

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Head, SDET, Guest Solutions

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Brand Director, Holiday Inn

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Brand Marketing Manager, Lifestyle Brands

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Brand Director, Lifestyle Brands

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Art Dir-Digital Product Experience

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Director, Brand Experience, Holiday Inn Americas

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Director, Brand Experience, EVEN Hotels

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Director, User Experience, Global Revenue & Property Based Systems

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Director, Marketing Procurement

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Dir-Groups & Meetings Strategy

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Dir-Small-Medium Enterprise Programs

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Director, Global Brand Communications, Crowne Plaza Hotels, Resorts & Hotel Indigo

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Director, Digital & Voice PMO

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Director, IHG Rewards Club

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Director, Business, Performance & Quality, IHG

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Director, Content Delivery, Global Direct Channels

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Director, Performance Marketing, Global

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Director, Direct Marketing, Global

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Director, External Corporate Communications, Americas

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Director, Brand Management, Crowne Plaza Americas

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Director, Programmatic Marketing, Global

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Director, Brand Operations & Analytics

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Director, F&B & Service, Crowne Plaza

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Director, Mobile Solutions

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Director, Brand Experience, Staybridge Suites & Candlewood Suites

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Director, Pricing & Inventory Strategy

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Dir-Loyalty Mktg-InterContinental Hotels Grp-Americas

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Director, Digital Product Strategy & Experience Design, Global

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Director, Global Brand Strategy, Crowne Plaza Hotels & Resorts

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Director, Brand Communications

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Director, Revenue Management Optimization & Innovation, Global

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Director, CRM & Customer Experience

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Director, Brand Communications

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Sr Mgr-Brand Experience-Americas Holiday Inn Express

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Senior Manager, Loyalty Marketing

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Senior Brand Manager, Crowne Plaza Hotels & Resorts, Global

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Senior Manager, Marketing Campaigns, Global

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Project Manager & Manager, Business Relationship, B2B & Partner Solutions

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Brand Manager, Experience

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Brand Manager, Experience

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Project Manager, Loyalty Marketing Services, Global

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Brand Manager

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Brand Manager, Experience

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Product Manager, Mobile Apps

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Program Manager

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Comm Mgr-Holiday Inn & IHG Rewards Club

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Communications Manager, Solutions Delivery, Global

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Program Manager, GSM Languages

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Product Manager, Systems Performance & Stabilization

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Manager, Brand Marketing & Public Relations Programs, Mexico, Latin America & Caribbean

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Manager, Loyalty Program

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Manager, Interactive Marketing, Global

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Manager, Franchise Services

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Mgr-Design & Plan Review-Food & Beverage

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Manager, Loyalty Programs, IHG

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Manager, Co-Brand Credit Cards

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Manager, Global Interactive Marketing Products

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Manager, Digital Marketing Programs, Global

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Manager

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Manager, Programmatic Analytics

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Manager, Interactive Marketing

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Manager, Mobile Products

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Manager, Global Direct Strategy Marketing

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Manager, Web & Voice Channel

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Manager, Email Marketing

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Manager, InterContinental Loyalty Programs

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Mgr-Product & Digital Mktg-Global

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Manager, Business Rewards, InterContinental Hotels Group

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Manager, Programmatic

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Manager, Strategic Partnerships, Global

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Manager, CRM Strategy

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Manager, Brand Experience, Holiday Inn, Americas

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Manager, Portfolio Revenue

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Manager, Public Relations

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Manager, Corporate Communications, Internal

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Manager, Email Marketing

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Manager, Brand Experience, Crowne Plaza

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Manager, Mobile SMS Marketing, Global

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Manager, Brand Marketing & Content, EVEN Hotels

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Associate Brand Manager, Americas Crowne Plaza

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Assoc Mgr-Brand Comm-Holiday Inn, Staybridge & Candlewood

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Associate Brand Manager, Guest Experience, Lifestyle Brands

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Associate Brand Manager

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Specialist, Interactive Marketing

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Specialist, Content & Social Marketing

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Specialist, Affiliate Marketing

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Area Director, Sales & Marketing, Europe

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Corporate Communications Manager, The Americas

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AGENCY RELATIONSHIPS [6]

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New York, NY

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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