Hyundai Motor America Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Hyundai Motor America vehicles are distributed throughout the United States. The vehicles are sold and serviced through hundreds of dealerships nationwide.

Note: Business Summary has been adapted from the Company's website.

Address: 10550 Talbert Ave, Fountain Valley, CA 92708-6031
Tel: (714) 965-3000
Fax: (714) 965-3816
Website: https://www.hyundaiusa.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1985

EMPLOYEE COUNT

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CORPORATE FAMILY [6]

BRANDS OWNED [3]

INDUSTRY CODES

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KEY CONTACTS [45]

Tel: (714) 965-3000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Operating Officer

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Chief Marketing Officer

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Chief Legal Officer & EVP

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President & CEO, Korea

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VP, Government Affairs

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VP, Corporate Planning, Product Planning & Digital Business

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VP, Customer Satisfaction

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Head, Design, China & Executive Director

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Head, Communications, Midwest

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General Manager, Southern Region & Executive Director

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General Manager, Western Region

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Director, Corporate Responsibility & Diversity Inclusion

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Director, Fleet & Vehicle Operations

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Director, Marketing Communications

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Director, Product Planning

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Director, Dealer Development

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Director, Communications

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Director, Dealer Service & Parts Process

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Sr Mgr-Sls Analysis & Forecasting

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Senior Manager, Hyundai Capital Insurance

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Senior Manager, Quality, Service & Technology Public Relations

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Senior Manager, MyHyundai & Apps

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Senior Manager, Product Communications Group

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Manager, New Business Innovation & Strategy

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Manager, Market Research

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Manager, Product Public Relations

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Manager, National

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Manager, Commercial Sales

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Manager, Corporate Sales

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Manager, Public Relations

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Manager, Commercial Sales Southeast

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Mgr-Social Media & Influencer Engagement

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Manager, Integrated Marketing, Auto Shows & Events

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Manager, Experiential Marketing & Strategic Alliance

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Specialist, Sales

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Senior Group Manager, Experiential Marketing

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AGENCY RELATIONSHIPS [10]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Playa Vista, CA

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 21, 2018

Hyundai Motor Expands Mobility Service in India through Strategic Investment into Revv

SEOUL - Hyundai Motor Company, South Korea's largest automaker, announced a partnership with Revv, India's fastest growing self-drive car sharing company to develop an innovative car sharing service and conduct creative marketing activities in...

August 20, 2018

Hyundai Card CEO becomes 'salary king' in industry

By Park Hyong-ki Chung Tae-young, vice chairman and chief executive of Hyundai Card and Hyundai Capital, is the highest paid CEO in the local financial industry, according to a regulatory filing. He received a paycheck worth more than 22 billion won...

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