Hormel Foods Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Hormel Foods Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Hormel Foods Corporation is a multinational manufacturer and marketer of consumer-branded food and meat products. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring branded, value-added products to the global marketplace. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Hormel Pl, Austin, MN 55912-3680
Tel: (507) 437-5611
Fax: (507) 437-5129
Website: www.hormelfoods.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1891

EMPLOYEE COUNT

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ANNUAL SALES

$9,167,519,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended October.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $9,167 $9,523 $9,263 -3% 2%
Gross Profit $2,003 $2,158 $1,808 -7% 19%
Operating Income $1,280 $1,323 $1,067 -3% 23%
Net Income $846 $890 $686 -4% 29%
Gross Margin 21% 22% 19%
Operating Income Margin 13% 13% 11%
Net Income Margin 9% 9% 7%
Cash and Cash Equivalents $444 $415 $347
Total Debt $250 $250 $435
Total Assets $6,975 $6,370 $6,139
Total Liabilitites $2,040 $1,922 $2,141
Stakeholder's Equity $4,935 $4,448 $3,998

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
17% = 9.2% x 1.3 x x 1.4 x

CORPORATE FAMILY [6]

COMPETITORS [28]

BRANDS OWNED [48]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [93]

Tel: (507) 437-5611

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman, President & CEO

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President, Hormel Foods International Corporate & Group VP

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President, Asia Pacific

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General Counsel & SVP, External Affairs

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Treasurer & VP, Finance

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Corporate Secretary & VP

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EVP, Refrigerated Foods

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EVP, Supply Chain

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Sr VP-Consumer Product Sls & VP

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SVP, Supply Chain

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Senior Vice President

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SVP, Sales

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SVP, Sales

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SVP, Consumer Product Sales

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Grp VP-Deli

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Group VP, CPS

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Group VP, Specialty Foods

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Group VP, Grocery Products

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Group VP

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VP & Controller

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VP & Controller

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VP-Consumer Insights & Corp Innovation

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VP, Grocery Products Operations

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VP, Legislative Affairs

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VP, CPS, Business Planning

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VP, Corporate Development

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VP, Human Resources

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VP, Engineering

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VP, Digital Experience

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VP-Affiliated Foods Buses

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VP, Research & Development

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VP-Meat Products

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VP, Sales

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VP, Supply Chain

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VP, Refrigerated Foods Operations

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VP, Information Technology Services

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VP, Grocery Products Marketing

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VP, Corporate Communications

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Head, Innovation Team, FS Group

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Marketing Director

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Marketing Director, Grocery Products Division

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Marketing Director, Hormel Health Labs

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Marketing Director

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Marketing Director, Grocery Products

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Marketing Director

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Sales Director, Albertson's & Safeway

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Marketing Director, SPAM Brand, Legacy Brands & Innovation

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Director, Channel Development, Club & Emerging Channels

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Director, Fresh Pork & Refinery

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Director, Marketing & Business Development, International

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Director, Environmental Sustainability

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Director, Marketing Legacy Brands & Fresh Pork

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Director, Category Management & Training

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Director, Corporate Development

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Senior Brand Manager

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Senior Brand Manager

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Senior Brand Manager

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Senior Brand Manager

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Senior Brand Manager, SPAM Brand

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Senior Brand Manager

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Brand Manager, Hormel Natural Choice Innovation

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Brand Manager, Chili

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Brand Manager

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Brand Manager

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Brand Manager, Skippy, Hormel Foods International

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Brand Manager

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Brand Manager

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Brand Manager, Bacon Toppings

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Brand Manager, Spam

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Brand Manager

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Brand Manager

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Brand Manager, Spam

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Brand Manager, Hormel & Cure 81

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Brand Manager, Refrigerated Foods

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Brand Manager

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Brand Manager

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Associate Product Manager

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Marketing Manager

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Manager, External Communications

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Manager, Customer Business, Kroger

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Manager, Consumer Insights

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Manager, Customer Trade Marketing

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Manager, National Sales & Marketing

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Manager, Digital Marketing

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Manager, Customer Business, Club Team

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Manager, External Communications

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Associate Manager, Corporate Innovation

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Coordinator, Logistics & Planner, Production

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Analyst, Investor Relations

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Coordinator, Meetings & Events

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Coordinator, Digital Communications

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Category Sales Manager, National

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Senior Marketing Manager

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AGENCY RELATIONSHIPS

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Chicago, IL

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Minneapolis, MN

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Minneapolis, MN

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New York, NY

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Pittsburgh, PA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 22, 2018

James P. Snee Chairman, President & CEO
Wendy A. Watkins VP, Corporate Communications

Hormel Foods Announces Record First Quarter Results And Increases Guidance Due To Tax Reform

AUSTIN, Minn., Feb. 22, 2018 /PRNewswire/ -- Hormel Foods Corporation (NYSE: HRL), a leading global branded food company, today reported results for the first quarter of fiscal 2018. All earnings per share estimates assume a fiscal 2018 full year...

February 21, 2018

James P. Snee Chairman, President & CEO

Somewhat Favorable Media Coverage Somewhat Unlikely to Affect Hormel Foods (HRL) Stock Price

Media stories about Hormel Foods (NYSE:HRL) have been trending somewhat positive recently, according to Accern Sentiment Analysis. The research group rates the sentiment of media coverage by reviewing more than twenty million news and blog sources...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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