The Honest Company, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The Honest Company, a leading healthy lifestyle brand, is committed to creating products that are effective, safe, delightful, accessible and responsible. In pursuit of their mission to empower people to live a healthy and happy life, the company's portfolio of products addresses the ever-growing category needs of baby, personal care, home care, vitamins & supplements, and gear. As a mission-driven company and trusted resource, they provide education, support and inspiration to their community of members.

Note: Business Summary has been adapted from the Company's website.

Address: 12130 Millennium Ste 500, Playa Vista, CA 90094
Tel: (888) 862-8818
Website: www.honest.com
General Email: info@honest.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

2012

EMPLOYEE COUNT

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CORPORATE FAMILY [0]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [11]

Tel: (888) 862-8818

NAME/EMAIL TITLE MORE INFO

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Founder

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Founder

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Chief Executive Officer

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Chief Marketing Officer

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Chief Innovation Officer

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Chief Commercial Officer

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VP, Marketing

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VP, Marketing Communications

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Account Director, Specialty Channel, National

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Director, Business Analytics & Operations, DTC

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Senior Marketing Director

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Los Angeles, CA

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Culver City, CA

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Santa Monica, CA

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Los Angeles, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

COMPANY NEWS

October 16, 2018

Life360 Remains Committed to Building Family Experiences With Addition of Canary Cofounder Jon Troutman as VP of Design and Alt12 Cofounder Jennifer Wong as Head of Core Experience

New senior talent brings successful entrepreneurial background to serve growing memberbase SAN FRANCISCO--(BUSINESS WIRE)-- Life360, the world’s leading location sharing app that protects and connects families, today announced the addition of...

October 06, 2018

Nick Vlahos Chief Executive Officer
Shannon Pruitt Chief Marketing Officer

The Honest Company Announces Shannon Pruitt as New Chief Marketing Officer

By a News Reporter-Staff News Editor at Marketing Weekly News -- The Honest Company, a mission-driven business and one of the most recognized brands in the natural baby, personal care and beauty categories, announced Shannon Pruitt as the company's...

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Sandra Rojas - VP, Marketing

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