The Home Depot, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS The Home Depot, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

The Home Depot is a home improvement specialty retailer company. Their services are Home Services; Contractor Services; The Home Depot Clinics and Kids Workshops. For most people, their home is the biggest financial and emotional investment they make. Through a variety of innovative merchandise and services, the company's goal is to help consumers create the home of their dreams whether they want to do it themselves or have it done for them. In addition the company offers specialized support and services for professional contractors and tradespeople to ensure they have the right tools and supplies for the job site.

Note: Business Summary has been adapted from the Company's website.

Address: 2455 Paces Ferry Rd NW, Atlanta, GA 30339-4024
Tel: (770) 433-8211
Fax: (770) 384-2356
Website: www.homedepot.com
General Email: public_relations@homedepot.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1978

EMPLOYEE COUNT

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ANNUAL SALES

$94,595,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $94,595 $88,519 $83,176 6% 6%
Gross Profit $32,313 $30,265 $28,389 6% 6%
Operating Income $13,427 $11,774 $10,469 14% 12%
Net Income $7,957 $7,009 $6,345 13% 10%
Gross Margin 34% 34% 34%
Operating Income Margin 14% 13% 12%
Net Income Margin 8% 7% 7%
Cash and Cash Equivalents $2,538 $2,216 $1,723
Total Debt $23,601 $21,216 $17,197
Total Assets $42,966 $41,973 $39,946
Total Liabilitites $38,633 $35,657 $30,624
Stakeholder's Equity $4,333 $6,316 $9,322

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
183% = 8.4% x 2.2 x x 9.9 x

CORPORATE FAMILY [1]

COMPETITORS [37]

INDUSTRY CODES

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KEY CONTACTS [149]

Tel: (770) 433-8211

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AGENCY RELATIONSHIPS [13]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 20, 2018

Craig Menear Chairman & CEO

The Home Depot Announces Fourth Quarter and Fiscal 2017 Results; Increases Quarterly Dividend by 15.7 Percent; Provides Fiscal 2018 Guidance; Reaffirms Fiscal 2020 Sales and Operating Margin Targets; Updates Fiscal 2020 Return on Invested Capital Target

ATLANTA, Feb. 20, 2018 /PRNewswire/ -- The Home Depot®, the world's largest home improvement retailer, today reported sales of $23.9 billion for the fourth quarter of fiscal 2017, a 7.5 percent increase from the fourth quarter of fiscal 2016....

February 19, 2018

The Home Depot® launches new tool that allows job applicants to self-schedule interviews as it seeks to fill more than 80,000 positions

ATLANTA, 2018-Feb-19 — /EPR Retail News/ — The Home Depot® has launched a new tool that allows job applicants to self-schedule in-person interviews as the company works to fill more than 80,000 positions for its busy spring selling...

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Sandra Rojas - VP, Marketing

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