The Hershey Co. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/8/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The Hershey Company is a chocolate and sugar confectionery producing company. The Company offers confectionery products and premium and artisan chocolate products. They provide a quality education, housing, and medical care at no cost to children in social and financial need.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Hershey's, Kit Kat, Reese's

Address: 100 Crystal A Dr, Hershey, PA 17033-9529
Tel: (717) 534-4200
Tel: (800) 539-0261
Fax: (717) 534-6760
Website: https://www.hersheys.com/en_us/home.html
General Email: info@hersheys.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1893

EMPLOYEE COUNT

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ANNUAL SALES

$7,515,426,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $7,515 $7,440 $7,386 1% 0%
Gross Profit $3,444 $3,157 $3,382 9% -6%
Operating Income $1,274 $1,205 $1,037 5% 16%
Net Income $782 $720 $512 8% 40%
Gross Margin 45% 42% 45%
Operating Income Margin 16% 16% 14%
Net Income Margin 10% 9% 6%
Cash and Cash Equivalents $380 $296 $346
Total Debt $2,920 $2,980 $2,420
Total Assets $5,553 $5,524 $5,344
Total Liabilitites $4,638 $4,738 $4,346
Stakeholder's Equity $915 $785 $997

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
85% = 10.4% x 1.4 x x 6.1 x

CORPORATE FAMILY [2]

COMPETITORS [36]

BRANDS OWNED [126]

INDUSTRY CODES

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KEY CONTACTS [129]

Tel: (717) 534-4200

Tel: (800) 539-0261

NAME/EMAIL TITLE BRANDS MORE INFO

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SVP, Marketing & West Division Sales, barkTHINS

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Managing Director, Hershey India

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Senior Director, Sweets & Refreshment Brands

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Senior Director, Seasons

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Sr Dir-Pkg & Co-Mfg Procurement

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Senior Director, Cocoa Sustainability

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Mktg Dir-Partnership Mktg & Plng

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Director, Marketing & Portfolio Development, Global

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Director, Licensing & Partner Retail, Global

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Director, Strategic Communications

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Director, E-Commerce

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Senior Manager, Strategic Sourcing

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Senior Manager, Integrated Marketing Communications, North America

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Senior Manager, Global Digital Marketing

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Senior Brand Manager, Hershey Brand, US

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Senior Brand Manager, Jolly Rancher

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Senior Manager, Research & Development & Supply Chain Learning Academies

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Sr Brand Mgr-Hershey's Kisses & Kitchens

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Senior Manager, Business Development, Global Customers

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Senior Brand Manager, Global Innovation, Reese's

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Senior Manager, Shopper Marketing, Walmart Global Group

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Senior Manager, Global Integrated Marketing & Digital Advancement

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Senior Manager, Fruits & Vegetables Research

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Senior Brand Manager, Scharffen Berger & Dagoba Chocolates

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Senior Brand Manager, Reese's

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Brand Manager, Reese's

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Senior Associate Brand Manager

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Brand Manager, barkTHINS, US Confection

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Senior Associate Brand Manager, Hershey's Franchise

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Senior Associate Brand Manager, Reese's

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Senior Associate Brand Manager, US Snacks

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Brand Manager, barkTHINS

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Communications Manager, Hershey Entertainment & Resorts

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Marketing Manager, Seasonal Innovation

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Marketing Manager, Philippines

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Manager, Acts & Food Service, National

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Manager, Innovation, Global

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Manager, Innovation, Seasons

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Manager, Integrated Marketing Communications & Digital, International Markets

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Manager, Merchandising, WALMART

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Manager, Ingredient Category Management

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Manager, Integrated Marketing Communications

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Manager, Retail & Merchandise, Global

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Manager, Public Relations, Hershey Entertainment & Resorts

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Manager, Packaging Innovation Research & Development

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Associate Brand Manager

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Associate Brand Manager

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Specialist, Marketing Operations

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Sr Mktg Mgr-Brand Equity-Global

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Corporate Communications Manager

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Senior Marketing Manager, Kit Kat US & Pay Day Franchise

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AGENCY RELATIONSHIPS [17]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 17, 2018

Todd Tillemans President, US

Hershey Showcases Commitment to Growth at 2018 Sweets & Snacks Expo

HERSHEY, Pa., May 17, 2018 (GLOBE NEWSWIRE) -- The Hershey Co.pany (NYSE:HSY) will spotlight its iconic brands Hershey’s, Reese’s, Kit Kat and Ice Breakers as category leaders and retail sales drivers during the National...

May 16, 2018

Anna Lingeris Head, Earned Media & Brand Publicity

BROOKSIDE Rolls Out “The Ballsy List” Contest to Help Support Women Making Bold Moves

HERSHEY, Pa., May 16, 2018 (GLOBE NEWSWIRE) -- Brookside Chocolate is calling on women to share their daring dreams for a chance to have the brand make them a reality through “The Ballsy List” contest*. Bold enough to do something daring...

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Sandra Rojas - VP, Marketing

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