The Hershey Co. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The Hershey Company is a chocolate and sugar confectionery producing company. The Company offers confectionery products and premium and artisan chocolate products. They provide a quality education, housing, and medical care at no cost to children in social and financial need.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Hershey's, Kit Kat, Reese's

Address: 100 Crystal A Dr, Hershey, PA 17033-9529
Tel: (717) 534-4200
Tel: (800) 539-0261
Fax: (717) 534-6760
Website: https://www.hersheys.com/en_us/home.html
General Email: info@hersheys.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1893

EMPLOYEE COUNT

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ANNUAL SALES

$7,440,181,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $7,440 $7,386 $7,421 0% 0%
Gross Profit $3,157 $3,382 $3,336 -6% 1%
Operating Income $1,205 $1,037 $1,392 16% -25%
Net Income $720 $512 $846 40% -39%
Gross Margin 42% 45% 44%
Operating Income Margin 16% 14% 18%
Net Income Margin 9% 6% 11%
Cash and Cash Equivalents $296 $346 $374
Total Debt $2,980 $2,420 $2,177
Total Assets $5,524 $5,344 $5,622
Total Liabilitites $4,738 $4,346 $4,167
Stakeholder's Equity $785 $997 $1,455

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
91% = 9.7% x 1.3 x x 7.0 x

CORPORATE FAMILY [2]

COMPETITORS [37]

BRANDS OWNED [125]

INDUSTRY CODES

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KEY CONTACTS [131]

Tel: (717) 534-4200

Tel: (800) 539-0261

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Administrative Officer

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President, US

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VP & General Manager, Mexico

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VP & General Manager

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Head, Amazon

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General Manager, World Travel Retail

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Senior Director, Commodities Sourcing

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Senior Director, Cocoa Sustainability

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Senior Director, Commercial Strategy & Planning, International

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Senior Director, Chocolate Product Development

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Senior Director, External Reporting & Compliance

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Marketing Director

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Marketing Director, Innovation, Global

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Marketing Director, Hershey Walmart & Club Channel

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Director, Digital Marketing & Advancement, North America

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Director, Corporate Communications

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Director, Product Development, Sweets & Refreshment

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Director, Marketing & Portfolio Development, Global

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Director, Partnership Marketing & Planning

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Director, Marketing Transformation & Operations

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Director, Licensing & Partner Retail, Global

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Director, Strategic Communications

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Director, E-Commerce

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Senior Manager, Strategic Sourcing

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Senior Manager, Shopper Insights

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Senior Manager, Integrated Marketing Communications, North America

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Senior Manager, Global Digital Marketing

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Senior Manager, Shopper Engagement

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Senior Manager, Strategic Sourcing

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Senior Brand Manager, Hershey Brand, US

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Sr Brand Mgr-Jolly Rancher

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Senior Manager, Hershey Supply Chain Academy

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Senior Manager, Customer & Guest Experience, Global

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Senior Manager, Media

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Senior Brand Manager, Easter & Holiday Seasons

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Senior Brand Manager, Amazon

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Senior Brand Manager, Hershey's Brand, US

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Senior Manager, Business Development, Global Customers

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Senior Manager, Innovation, Global

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Senior Manager, Shopper Marketing, Walmart Global Group

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Senior Brand Manager, Brookside

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Senior Manager, Global Integrated Marketing & Digital Advancement

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Senior Manager, Fruits & Vegetables Research

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Senior Brand Manager, Scharffen Berger & Dagoba Chocolates

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Brand Manager, Reese's

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Senior Associate Brand Manager

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Senior Associate Brand Manager

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Brand Manager, barkTHINS, US Confection

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Senior Associate Brand Manager, Syrup & Toppings

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Brand Manager, Innovation, Global

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Senior Associate Brand Manager, Reese's

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Brand Manager

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Brand Manager, Innovation, Global

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Senior Associate Brand Manager, US Snacks

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Brand Manager, barkTHINS

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Senior Associate Brand Manager, Easter Season

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Senior Associate Brand Manager, Precision & Occasions

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Brand Manager

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Brand Manager, Portfolio Strategy

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Brand Manager

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Senior Associate Brand Manager, Refreshment

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Communications Manager, Hershey Entertainment & Resorts

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Marketing Manager, Portfolio Strategy

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Marketing Manager

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Marketing Manager, Seasonal Innovation

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Marketing Manager, Philippines

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Manager, Acts & Food Service, National

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Manager, Innovation, Global

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Manager, Innovation, Seasons

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Manager, Licensing, Global

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Manager, Integrated Marketing Communications & Digital, International Markets

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Manager, Innovation & Brand, Global Snacks

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Manager, Social Media & Engagement, Global

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Manager, Merchandising, WALMART

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Manager, Responsible Sourcing

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Manager, Consumer Insights

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Manager, Integrated Marketing Communications

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Manager, Public Relations

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Manager, Retail & Merchandise, Global

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Manager, Integrated Marketing Communications

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Manager, Public Relations, Hershey Entertainment & Resorts

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Manager, Global Brand Equity, Reese's

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Manager, Packaging Innovation Research & Development

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Associate Brand Manager

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Associate Manager, Content & Editorial Strategy

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Associate Brand Manager

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Associate Brand Manager, Variety Brands

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Specialist, Marketing Operations

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Senior Coordinator, Corporate Communications

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Category Analyst, Kroger Team

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Senior Marketing Director, Portfolio Strategy & Commercial Integration

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Senior Marketing Manager, Innovation, US

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Senior Marketing Manager, Kit Kat US & Pay Day Franchise

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AGENCY RELATIONSHIPS [16]

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ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 20, 2018

Michele Buck President & CEO

Hershey Co (HSY) Expected to Post Quarterly Sales of $1.95 Billion

Brokerages predict that Hershey Co (NYSE:HSY) will report $1.95 billion in sales for the current fiscal quarter, according to Zacks. Four analysts have issued estimates for Hershey’s earnings, with estimates ranging from $1.93 billion to $1.97...

February 19, 2018

Michele Buck President & CEO

Hershey Announces Fourth-Quarter and Full-year 2017 Results; Provides 2018 Outlook

Feb. 1 -- The Hershey Co.pany (NYSE:HSY) today announced sales and earnings for the fourth quarter ended December 31, 2017. Consolidated net sales were $1,939.6 million compared with $1,970.2 million for the fourth quarter of 2016. Reported net...

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Sandra Rojas - VP, Marketing

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