The Hershey Co. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 1/15/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The Hershey Company is a chocolate and sugar confectionery producing company. The Company offers confectionery products and premium and artisan chocolate products. They provide a quality education, housing, and medical care at no cost to children in social and financial need.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Hershey's, Reese's

Address: 100 Crystal A Dr, Hershey, PA 17033-9529
Tel: (717) 534-4200
Tel: (800) 539-0261
Fax: (717) 534-6760
Website: https://www.hersheys.com/en_us/home.html
General Email: info@hersheys.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1893

EMPLOYEE COUNT

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ANNUAL SALES

$7,515,426,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $7,515 $7,440 $7,386 1% 0%
Gross Profit $3,444 $3,157 $3,382 9% -6%
Operating Income $1,274 $1,205 $1,037 5% 16%
Net Income $782 $720 $512 8% 40%
Gross Margin 45% 42% 45%
Operating Income Margin 16% 16% 14%
Net Income Margin 10% 9% 6%
Cash and Cash Equivalents $380 $296 $346
Total Debt $2,920 $2,980 $2,420
Total Assets $5,553 $5,524 $5,344
Total Liabilitites $4,638 $4,738 $4,346
Stakeholder's Equity $915 $785 $997

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
85% = 10.4% x 1.4 x x 6.1 x

CORPORATE FAMILY [2]

COMPETITORS [36]

BRANDS OWNED [129]

INDUSTRY CODES

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KEY CONTACTS [118]

Tel: (717) 534-4200

Tel: (800) 539-0261

NAME/EMAIL TITLE BRANDS MORE INFO

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General Manager, World Travel Retail

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General Manager

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Gen Mgr-Confection & Grocery-US

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Sr Dir-The Hershey Franchise

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Director, Strategic Communications

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Sr Mgr-Global Customer & Guest Experience

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Sr Mgr-Bus Dev-Customers

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Sr Brand Mgr-Innovation-Reese's

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Senior Manager, Shopper Marketing, Walmart Global Group

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Senior Brand Manager

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Sr Brand Mgr-Strategic Partnerships

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Sr Mgr-Retail Expansion

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Senior Manager, Fruits & Vegetables Research

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Senior Brand Manager, Scharffen Berger & Dagoba Chocolates

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Senior Associate Brand Manager

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Mgr-Corp Brand & Editorial

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Manager, Public Relations, Hershey Entertainment & Resorts

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Manager, Integrated Marketing Communications

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Manager, Public Relations, Hershey Entertainment & Resorts

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Associate Manager, Corporate Communications

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Specialist, Marketing Operations

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Senior Associate Brand Manager, Innovation

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AGENCY RELATIONSHIPS [16]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

January 22, 2019

$1.27 EPS Expected for The Hershey Company (HSY); Otter Tail (OTTR) Sentiment Is 1.17

Posted by Carolyn Fisher on January 22, 2019 at 4:57 pm Analysts expect The Hershey Co.pany (NYSE:HSY) to report $1.27 EPS on February, 7.They anticipate $0.24 EPS change or 23.30% from last quarter’s $1.03 EPS. HSY’s profit would be...

January 21, 2019

Michele Buck President & CEO

Hershey Co (HSY) To Go Ex-Dividend on November 20th

Posted by Joseph March on January 21, 2019 at 10:19 am Hershey Co (NYSE:HSY) announced a quarterly dividend on Thursday, October 25th, RTT News reports. Shareholders of record on Wednesday, November 21st will be paid a dividend of 0.722 per share on...

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Sandra Rojas - VP, Marketing

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