Heineken USA Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

HEINEKEN USA Inc., the nation's premier beer importer. As leader in the upscale beer segment, the company has built a reputation for excellence both in the products it sells and the manner in which it conducts business. The company was founded on the values of enjoyment of life, passion for quality and respect for society, and is committed to making a positive impact where its employees live and work, and where consumers enjoy its products. They are the first brewer in the world to place a responsibility message on all bottles and cans, and the first alcohol company to place a responsibility message on all advertising. The company is committed to encouraging the responsible consumption of its products.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Heineken, Strongbow Hard Apple Cider

Address: 360 Hamilton Ave Ste 1103, White Plains, NY 10601-1811
Tel: (914) 681-4100
Tel: (800) 643-6733
Fax: (914) 681-1900
Website: www.heinekenusa.com
General Email: info@heinekenusa.com

EMAIL PROFILE

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STATISTICS

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [7]

BRANDS OWNED [9]

INDUSTRY CODES

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KEY CONTACTS [85]

Tel: (914) 681-4100

Tel: (800) 643-6733

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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Finance Director, Brand Marketing

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CMO-USA

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Chief Legal Officer & SVP

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Chief Sales Officer

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Chief People Officer & SVP

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Senior Vice President

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Senior Vice President

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SVP, Operations

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Managing Director, Caribbean & Americas Export

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VP, Media

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VP, Marketing, Dos Equis

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Senior Brand Director, Heineken

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VP, Sales, National

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VP-Tecate

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Senior Brand Director, Dos Equis

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VP-Mktg & Portfolio Brands

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Senior Brand Director

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Head, Digital Shopper Media

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General Manager, Five Points Trading Company

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Sr Dir-On Premise Strategy & Mktg

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Sr Dir-Comml Mktg Svcs

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Senior Director, Government Affairs

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Senior Director, Commercial Marketing, US

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Senior Director, Commercial Marketing

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Media Director

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Brand Director, Tecate & Indio

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Brand Director, Strongbow Hard Apple Ciders

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Brand Director

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Brand Director, Tecate & Tecate Light

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Media Director

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Brand Director, Dos Equis

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Mktg Dir-NE

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Dir-Channel Strategy & Comml Mktg

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Director, Commercial Marketing

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Director, Commercial Marketing, Western Division

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Director, Liquor Channel

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Director, Business Planning

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Director, Consumer Insights

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Director, Accounting & Reporting

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Director, Business Intelligence

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Director, Casual Dining

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Director, Marketing Technology

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Director, Innovation

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Director, Corporate Communications & Brand Public Relations

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Regional Manager, Demand

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Senior Brand Manager, Five Points Trading Company

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Brand Mgr-Craft Beer

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Brand Manager

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Brand Manager

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Brand Manager

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Brand Manager

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Brand Manager

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Brand Manager, Heineken

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Brand Manager, Finance

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Junior Brand Manager

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Marketing Manager

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Marketing Manager

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Mgr-Experience, Quality & Innovation

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Mgr-Comml Mktg & Customer Mktg

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Mgr-Shopper Mktg-Dos Equis

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Mgr-Comml Mktg, Process & Comm

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Sr Mktg Mgr-Caribbean Imports-Five Points Trading Co

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Regional Marketing Manager

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AGENCY RELATIONSHIPS [29]

  AGENCY LOCATION PHONE EMPLOYEES  

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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