This profile last updated 2/22/18. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
ACCESS Heineken N.V. FULL PROFILE
Heineken has wide international presence through a global network of distributors and breweries. The company owns and manages one of the world's leading portfolios of beer brands and is one of the world's leading brewers in terms of sales volume and profitability. The company has international presence through a global network of distributors and breweries. Their brand strategy is to build a strong portfolio that combines the power of local and international brands and which has Heineken at its core. The consistent growth of their brands requires solid creative brand management, which they coordinate centrally.
Note: Business Summary has been adapted from the Company's website.
TOTAL ANNUAL AD SPEND ?
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AGENCY RELATIONSHIPS 
|New York, NY|
|CATEGORY||Q4 2015||Q3 2015||Q2 2015||Q1 2015||CY 2015||CY 2014||CY 2013||%GROWTH|
|US Online Video||9,858,378||138,789||1,036,768||125,418||11,159,353||-||-||N/A|
|US Internet - Display||7,414,964||2,921,357||12,193,304||10,865,774||33,395,399||86,482,041||76,847,282||-61.3%|
|Natl Spot Radio||1,821,313||685,978||150,485||331,794||2,989,570||1,679,371||943,685||78.0%|
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
MEDIA SPEND BY CATEGORY - GRAPH
|ADVERTISER||2015||2014||%Of Total Spend|
|Google Admob Advertising Service||$140||$0||<1%|
|Google Shopping Express||1,015,508||0||<1%|
MEDIA SPEND BY ADVERTISER - GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
February 16, 2018
Feb. 12 -- Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) announces:* Organic revenue (beia) +5.0% with revenue (beia) per hectolitre +2.1%* Consolidated beer volume +3.0% with growth in all regions* Heineken volume +4.5%* Operating profit (beia)...
February 12, 2018
Dutch brewer Heineken is looking at potentially expanding into new markets though it doesn't have any defined plan for the time being, its chief financial officer told CNBC Monday. The world's second largest brewer bought last February the Brazilian...
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Sandra Rojas - VP, Marketing
..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...
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