Heineken N.V. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 11/9/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Heineken N.V. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Heineken has wide international presence through a global network of distributors and breweries. The company owns and manages one of the world's leading portfolios of beer brands and is one of the world's leading brewers in terms of sales volume and profitability. The company has international presence through a global network of distributors and breweries. Their brand strategy is to build a strong portfolio that combines the power of local and international brands and which has Heineken at its core. The consistent growth of their brands requires solid creative brand management, which they coordinate centrally.

Note: Business Summary has been adapted from the Company's website.

Address: Tweede Weteringplantsoen 21, 1017 ZD, Amsterdam, Netherlands
Tel: (31) 205239239
Fax: (31) 206263503
Website: www.theheinekencompany.com
General Email: info@heineken.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1873

EMPLOYEE COUNT

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ANNUAL SALES

$22,841,101,400

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [6]

COMPETITORS [13]

BRANDS OWNED [134]

INDUSTRY CODES

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KEY CONTACTS [31]

Tel: (31) 205239239

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Commercial Officer

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Sr VP-Talent & Leadership

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Managing Director, Malaysia

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Managing Director, Egypt

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Managing Director, Mozambique

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Head, Innovation

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Executive Director, Global Audit

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Executive Director, Global Business Development

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Senior Director, Human Resources

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Marketing Director

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Brand Director

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Director, Corporate Social Responsibility

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Director, Human Resources, Europe

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Director, Global Heineken Sponsorships

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Sr Brand Mgr-Red Stripe Global, Domestic & Intl Brands

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Senior Manager, Brand Activation

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Brand Manager

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Brand Mgr-Global Affligem

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Communications Manager

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Mktg Mgr-Desperados

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Marketing Manager

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Manager, Global Communications

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Manager, Sponsorship

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Mgr-Global Heineken Integrated Comm & Innovation

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Mgr-Portfolio Dev-Intl Brands

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Manager, Supply Chain

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Manager, Trade Marketing, Africa, Middle East & Central Asia

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Manager, Global Media

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Group CFO

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Chief Supply Chain Officer

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Chief Corporate Affairs Officer

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AGENCY RELATIONSHIPS [13]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Netherlands

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Netherlands

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United Kingdom

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France

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Netherlands

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United Kingdom

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Netherlands

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Netherlands

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Finland

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

November 17, 2018

Drinkaware joins with Tesco and Heineken for Drink Free Days

Drinkaware has partnered with Heineken and Tesco for the next stage of its Drink Free Days campaign aimed at encouraging drinkers to take more days off. The tie-up will see signage roll out in stores selling Heineken 0.0% as a potential alternative...

November 16, 2018

Andre Woldt Manager, Trade Marketing, Africa, Middle East & Central Asia

Heineken Introduces New Products in Liberia

Monrovia, Nov. 16 -- At the celebration of 30 years of partnership with Heineken International, Abi Jaoudi & Azar Trading Corporation have awarded Josephine Yorbutey a trip to Paris, France, to watch a PSG game, where President Dr. George Manneh...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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