Hasbro, Inc. Advertising Spend - REDBOOKS

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
to request full access to the REDBOOKS database!

The Media/Marketing Industry at your Fingertips

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

Alert

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 5/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Hasbro Inc. is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, the company strives to delight its global customers with well-known and beloved brands such as Transformers, Littlest Pet Shop, NERF, Playskool, My Little Pony, G.I. Joe, Magic: The Gathering and Monopoly.

Note: Business Summary has been adapted from the Company's website.

Address: 1027 Newport Ave, Pawtucket, RI 02861-2539
Tel: (401) 431-8697
Fax: (401) 431-8535
Website: www.hasbro.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1923

EMPLOYEES

Sign In Or Start a Free Trial to View

ANNUAL SALES

$5,070,755,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $5,019 $4,447 $4,277 12% 3%
Gross Profit $3,114 $2,770 $2,578 12% 7%
Operating Income $788 $691 $635 14% 8%
Net Income $551 $451 $415 22% 8%
Gross Margin 62% 62% 60%
Operating Income Margin 15% 15% 14%
Net Income Margin 10% 10% 9%
Cash and Cash Equivalents $1,282 $976 $893
Total Debt $1,720 $1,711 $1,798
Total Assets $5,091 $4,720 $4,518
Total Liabilitites $3,205 $3,016 $3,009
Stakeholder's Equity $1,862 $1,663 $1,465

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
29% = 11.0% x 1.0 x x 2.7 x

CORPORATE FAMILY [2]

COMPETITORS [17]

BRANDS OWNED [290]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you would like to save these contacts to.

list:

or
Create New List

CREATE NEW LEAD LIST

List Name:

List Type:

Company List    Contact List

KEY CONTACTS [164]

Tel: (401) 431-8697

NAME/EMAIL TITLE BRANDS MORE INFO

Sign In   or    Start Trial to View

Chairman & CEO

Sign In   or    Start Trial to View

President

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

CIO & SVP

Sign In   or    Start Trial to View

Chief Legal Officer, Secretary & SVP

Sign In   or    Start Trial to View

Chief Commercial Officer

Sign In   or    Start Trial to View

President, Hasbro Studios

Sign In   or    Start Trial to View

Treasurer & SVP

Sign In   or    Start Trial to View

EVP, Global Operations & Business Development

Sign In   or    Start Trial to View

SVP & Head, Brand, Global

Sign In   or    Start Trial to View

SVP & General Manager, E-Commerce, Global

Sign In   or    Start Trial to View

General Manager & SVP, Entertainment & Licensing

Sign In   or    Start Trial to View

SVP, Hasbro Gaming

Sign In   or    Start Trial to View

SVP, Digital Gaming & Corporate Development

Sign In   or    Start Trial to View

SVP, Global Philanthropy & Social Impact

Sign In   or    Start Trial to View

SVP, Communications, Global

Sign In   or    Start Trial to View

SVP, Hasbro Brands

Sign In   or    Start Trial to View

SVP, Production, Distribution & Creative Services

Sign In   or    Start Trial to View

SVP, Marketing

Sign In   or    Start Trial to View

SVP, Franchise Transformers

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP, Brand Strategy & Marketing, Global

Sign In   or    Start Trial to View

VP, Marketing, US

Sign In   or    Start Trial to View

VP, Digital Gaming

Sign In   or    Start Trial to View

VP, Brand Management, Global

Sign In   or    Start Trial to View

VP, Design, Development & Girls Properties, Global

Sign In   or    Start Trial to View

VP, Consumer Insights, Global

Sign In   or    Start Trial to View

VP, Investor Relations

Sign In   or    Start Trial to View

VP, Brand Strategy & Marketing, Global

Sign In   or    Start Trial to View

VP, Brand Strategy & Marketing, Global

Sign In   or    Start Trial to View

VP, US Marketing, Boys

Sign In   or    Start Trial to View

VP, Marketing

Sign In   or    Start Trial to View

VP, Marketing

Sign In   or    Start Trial to View

VP-Global Brand Mktg-Family Games & Monopoly

Sign In   or    Start Trial to View

VP, Brand Marketing & Strategy, Global

Sign In   or    Start Trial to View

VP, Integrated Media & Promotions

Sign In   or    Start Trial to View

VP, Digital Technology

Sign In   or    Start Trial to View

VP, E-Commerce, Global

Sign In   or    Start Trial to View

VP, Sales & Customer Strategic Marketing

Sign In   or    Start Trial to View

VP, Digital Media & Entertainment

Sign In   or    Start Trial to View

Head-Future Now

Sign In   or    Start Trial to View

Sr Dir-Digital Brand Mktg

Sign In   or    Start Trial to View

Senior Director, Consumer Insights, Global

Sign In   or    Start Trial to View

Senior Director, US Marketing, Franchise Brands

Sign In   or    Start Trial to View

Senior Director, Digital Marketing & Gaming

Sign In   or    Start Trial to View

Sr Dir-Publ-Global

Sign In   or    Start Trial to View

Senior Director, Global Brand Strategy & Marketing, Play, Doh

Sign In   or    Start Trial to View

Senior Director, Global Brand Marketing & Development, Playskool Portfolio

Sign In   or    Start Trial to View

Senior Director, Retail & Shopper Insight

Sign In   or    Start Trial to View

Marketing Director, Hasbro

Sign In   or    Start Trial to View

Producer, Digital Brand Marketing

Sign In   or    Start Trial to View

Marketing Director, Marvel & Young Kids Action Portfolio, Global

Sign In   or    Start Trial to View

Marketing Director, US

Sign In   or    Start Trial to View

Marketing Director, Girls

Sign In   or    Start Trial to View

Creative Director, Cake Mix Studios

Sign In   or    Start Trial to View

Sales Director

Sign In   or    Start Trial to View

Marketing Director, Transformers & Sports, Nerf, Super Soaker & Rebelle

Sign In   or    Start Trial to View

Director, Communications, Global

Sign In   or    Start Trial to View

Director, Digital Marketing

Sign In   or    Start Trial to View

Director, Network Communications

Sign In   or    Start Trial to View

Director, Global Brand Strategy & Marketing, FurReal Friends

Sign In   or    Start Trial to View

Director, Promotions & Marketing Partnerships, Global

Sign In   or    Start Trial to View

Director, Brand Marketing, Global

Sign In   or    Start Trial to View

Director, Global Brand Strategy & Marketing, Disney Princess & Frozen

Sign In   or    Start Trial to View

Director, Corporate Events, Global

Sign In   or    Start Trial to View

Director, Brand Strategy & Marketing, Global

Sign In   or    Start Trial to View

Director, Digital Marketing

Sign In   or    Start Trial to View

Dir-Creative Dev-Girls Portfolio

Sign In   or    Start Trial to View

Director, Franchise Strategy & Marketing

Sign In   or    Start Trial to View

Director, Human Resources

Sign In   or    Start Trial to View

Director, Brand Marketing

Sign In   or    Start Trial to View

Director, Global Brand Marketing

Sign In   or    Start Trial to View

Director, Brand Marketing & Development, Global

Sign In   or    Start Trial to View

Director, Digital Marketing & Media

Sign In   or    Start Trial to View

Director, Brand Strategy & Marketing, Global

Sign In   or    Start Trial to View

Director, Brand Marketing & Strategy, Global

Sign In   or    Start Trial to View

Director, Global Digital Marketing & Content, Play, Doh & Playskool

Sign In   or    Start Trial to View

Director, Brand Strategy & Marketing, Global

Sign In   or    Start Trial to View

Director, Brand Strategy & Marketing, Global

Sign In   or    Start Trial to View

Senior Brand Manager, Development & Marketing, Global

Sign In   or    Start Trial to View

Senior Brand Manager, Global Brand Development

Sign In   or    Start Trial to View

Senior Manager, Global Brand Development, Marvel Brand

Sign In   or    Start Trial to View

Senior Brand Manager

Sign In   or    Start Trial to View

Senior Brand Manager

Sign In   or    Start Trial to View

Senior Brand Manager, Global

Sign In   or    Start Trial to View

Senior Brand Manager, US Retail, Monopoly, Party & Strategy Games

Sign In   or    Start Trial to View

Senior Manager, Brand & Marketing, Global

Sign In   or    Start Trial to View

Senior Brand Manager, Marketing

Sign In   or    Start Trial to View

Sr Mgr-Global Brand Dev & Mktg-Transformers

Sign In   or    Start Trial to View

Senior Brand Manager, Marketing, Global

Sign In   or    Start Trial to View

Senior Manager, Digital Assets, Global

Sign In   or    Start Trial to View

Senior Manager, Integrated Media

Sign In   or    Start Trial to View

Senior Manager, Brand Development, Global

Sign In   or    Start Trial to View

Senior Brand Manager, Global Nerf

Sign In   or    Start Trial to View

Sr Brand Mgr-Mktg & Dev-Global

Sign In   or    Start Trial to View

Senior Manager, Global Brand Development & Marketing, Star Wars

Sign In   or    Start Trial to View

Senior Brand Manager, Marketing, Global

Sign In   or    Start Trial to View

Senior Manager, Walmart CSM

Sign In   or    Start Trial to View

Senior Brand Manager, Marvel

Sign In   or    Start Trial to View

Senior Brand Manager, New Brand Marketing & Strategy, Global

Sign In   or    Start Trial to View

Senior Brand Manager, Playdoh

Sign In   or    Start Trial to View

Senior Brand Manager, US Marketing, Disney Princess & Frozen

Sign In   or    Start Trial to View

Senior Manager, Marketing

Sign In   or    Start Trial to View

Senior Brand Manager, Amazon

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Project Manager, Preschool

Sign In   or    Start Trial to View

Regional Brand Manager, LAM

Sign In   or    Start Trial to View

Brand Manager, Global

Sign In   or    Start Trial to View

Senior Brand Marketing Manager, Global

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Marketing & Development, Global

Sign In   or    Start Trial to View

Brand Manager, Global

Sign In   or    Start Trial to View

Brand Manager, NERF US Marketing

Sign In   or    Start Trial to View

Brand Manager, Star Wars, Global

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Gaming, Global

Sign In   or    Start Trial to View

Brand Mgr-Totes

Sign In   or    Start Trial to View

Brand Manager

Sign In   or    Start Trial to View

Brand Manager, Games, Global

Sign In   or    Start Trial to View

Brand Mgr-Baby Alive Global Mktg

Sign In   or    Start Trial to View

Product Manager, Global Exclusives

Sign In   or    Start Trial to View

Marketing Manager, Entertainment & Licensing

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Manager, Philanthropy & Social Impact, Global

Sign In   or    Start Trial to View

Manager, Philanthropy & Social Impact, Global

Sign In   or    Start Trial to View

Manager, Communications & Brand Publicity, Global

Sign In   or    Start Trial to View

Mgr-Brand Dev & Mktg-Global

Sign In   or    Start Trial to View

Mgr-Global Brand Dev & Mktg-furReal

Sign In   or    Start Trial to View

Manager, Replenishment

Sign In   or    Start Trial to View

Manager, Global Brand Development, Disney Princess

Sign In   or    Start Trial to View

Manager, Promotions, US

Sign In   or    Start Trial to View

Manager, Global Brand Development, Transformers

Sign In   or    Start Trial to View

Manager, Digital Marketing

Sign In   or    Start Trial to View

Manager, Digital Production, iPlay

Sign In   or    Start Trial to View

Manager, Shows & Events, Global

Sign In   or    Start Trial to View

Mgr-Comm & Social Media-Global

Sign In   or    Start Trial to View

Manager, Brand Development, Global

Sign In   or    Start Trial to View

Associate Manager, Digital Marketing

Sign In   or    Start Trial to View

Associate Manager, Global Brand Development & Marketing, Disney Brands

Sign In   or    Start Trial to View

Assoc Mgr-Global Brand Mktg & Dev-Disney Girls

Sign In   or    Start Trial to View

Associate Brand Manager, Transformers

Sign In   or    Start Trial to View

Associate Brand Manager, Hasbro Gaming, Global

Sign In   or    Start Trial to View

Associate Brand Manager, Digital Marketing, Hasbo Gaming & Monopoly

Sign In   or    Start Trial to View

Associate Manager, Strategic Marketing, Global Brand Execution

Sign In   or    Start Trial to View

Associate Brand Manager, Marketing, Global

Sign In   or    Start Trial to View

Associate Brand Manager

Sign In   or    Start Trial to View

Associate Brand Manager

Sign In   or    Start Trial to View

Associate Manager, Brand Development & Marketing, Global

Sign In   or    Start Trial to View

Assoc Brand Mgr-Mktg Intern-Global

Sign In   or    Start Trial to View

Associate Brand Manager

Sign In   or    Start Trial to View

Associate Manager, Brand Development & Marketing, Global

Sign In   or    Start Trial to View

Assistant Brand Manager, US Marketing

Sign In   or    Start Trial to View

Asst Brand Mgr-Brand Mktg-Global

Sign In   or    Start Trial to View

Specialist, Media Planning

Sign In   or    Start Trial to View

Graphic Designer-Pkg

Sign In   or    Start Trial to View

Associate Marketing Manager, US

Sign In   or    Start Trial to View

Senior Marketing Director, US

Sign In   or    Start Trial to View

Senior Marketing Director, Toy Development & Marketing

Sign In   or    Start Trial to View

Regional Coordinator, Marketing, Latin America

Sign In   or    Start Trial to View

Senior Marketing Manager, New Business Group

Sign In   or    Start Trial to View

Senior Marketing Director

Sign In   or    Start Trial to View

Senior Marketing Manager, Dreamworks

CONFIRM DOWNLOAD

You are about to download records.

You have $number.format('integer', $!downloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

Alert

Please select at least 1 contact

Alert

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [16]

  AGENCY LOCATION PHONE EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Hoboken, NJ

Sign In   or    Start Trial to View

Boston, MA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Newton, MA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

France

Sign In   or    Start Trial to View

Germany

Sign In   or    Start Trial to View

Italy

Sign In   or    Start Trial to View

United Arab Emirates

Sign In   or    Start Trial to View

Colombia

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

ADS IN PRINT

COMPANY NEWS

Some in Silicon Valley Publicize Diversity, W... Jun 18, 2014

Though making strides, Silicon Valley struggles to match broader U.S. workforce in diversity. Google software engineers work in a room with a view and a foosball table at Google's office in Kirkland, Wash. The tech industry is often criticized for a...

Apple V. Amazon: Innovation Challenge or Yet-... Jun 18, 2014

The ink is barely dry on Amazon.com‘s ( AMZN ) “Fire” smartphone announcement this afternoon , and already the Street is cranking out commentary. Trip Chowdhry with Global Equities Research today re-issued a note he had first issued over the...

‘Cliffies’ Award to Honor Films About Climate... Jun 18, 2014

After creating and popularizing the rising new genre of ”cli-fi” (novels and movies about climate change and global warming) and pushing the meme into the pages of the New York Times, Time magazine and NPR, I am now in the process of setting up a...

Third Door Media Launches Google AdWords Best... Jun 18, 2014

Third Door Media, publisher of Search Engine Land and Marketing Land, announces the Google-sponsored AdWords Best Practices Center on SearchEngineLand.com. Third Door Media, publisher of Search Engine Land and Marketing Land, announces the new...

Google Might Soon Unveil Its Plan To Take Ove... Jun 18, 2014

Google will reportedly unveil an operating system for your car at its annual developers conference, Google I/O, later this month. Google's solution will "project" content and information from your Android phone to your car dashboard, according to...

New Google Hangouts Start Button for Better E... Jun 18, 2014

In this new era of technology-enabled communications, some of us find ourselves explaining to the younger generation how to hold a conversation (i.e. ask follow-up questions, avoid one-word answers) especially given advanced device integration,...

See all news articles...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com